Andy Stefanovich, who founded Play in 1990, is a popular lecturer and commentator on CNBC. He said the move has created a force to be reckoned with. "We have already seen that together we enhance each other's work by making it more effective and engaging. Our clients benefit not only from our ability to solve their toughest challenges, but from the way we work with them. Together, we have the potential to create a new category and revolutionize the way business does business," he said.
Under the agreement, Stefanovich will become a senior partner of Prophet. Play's Richmond location will become part of the Prophet network of offices. Terms of the acquisition were not disclosed.
With clients ranging from General Electric to Monsanto to Johnson & Johnson and Harrah's Entertainment, Prophet (www.prophet.com) has been recognized as one of the fastest-growing consultancies; its chief executive was ranked as one of 2008's top 25 consultants. With 100 consultants, it has offices in Chicago, Hamburg, London, Madrid, New York, Tokyo and Zurich, as well as San Francisco.
Play (www.lookatmorestuff.com) has helped clients like Heineken, Timberland, The Ritz-Carlton, L'Oreal and the United States Olympic Committee hone their creative thinking skills to develop new products, reposition and reinvent themselves.