Prostate Cancer Canada Challenges Canadians to Wear Plaid for Dad

May 14, 2015, 13:49 ET from Prostate Cancer Canada

TORONTO, May 14, 2015 /CNW/ - This morning Prostate Cancer Canada, along with Vice-Admiral Mark Norman, Commander of the Royal Canadian Navy announced the launch of its latest initiative, Wear Plaid for Dad.

Wear Plaid for Dad is a national awareness campaign to tackle the most commonly diagnosed cancer among Canadian men; prostate cancer. On June 19, PCC is asking Canadians to reach into their closet and clad themselves in this beloved pattern as a special nod to the men in their lives, leading up to Father's Day. Take a photo and share with the hashtag #WearPlaidforDad and visit wearplaidfordad.ca to make a donation.

Pledges to wear plaid have already been made by notable Canadians including:

  • Don Cherry, Hockey Night in Canada
  • John Catucci, host of the Food Network's You Gotta Eat Here
  • Dave Thomas, Second City TV
  • The Honourable Stephen McNeil, Nova Scotia Premier

Prostate Cancer Canada is the leading national foundation dedicated to the elimination of the disease through research, advocacy, education, support and awareness, benefiting the 1 in 8 Canadian men who will face a prostate cancer diagnosis in their lifetime.

Will you take the plaid pledge on June 19?

About Prostate Cancer Canada
Prostate Cancer Canada develops, offers and funds innovative programs related to awareness and public education, advocacy, support of those affected, and research into the prevention, detection, treatment and cure of prostate cancer. For more information please visit prostatecancer.ca or follow us on Twitter @ProstateCancerC or Facebook at Prostate Cancer Canada.

SOURCE Prostate Cancer Canada