Protective Partners With Independent Order of Foresters and FESCO to Offer Variable Life Products

Protective and Foresters Equity Services Launch Variable Universe

Life Program in Approximately 47 States



Apr 02, 2001, 01:00 ET from Protective Life Insurance Company

    CINCINNATI, April 2 /PRNewswire/ -- Protective Life Insurance Company
 today announced an agreement to sell its variable universal life products to
 members of one of the world's largest fraternal benefit societies, the
 Independent Order of Foresters (IOF Foresters).  The products will be sold
 through IOF Foresters' broker-dealer subsidiary, Foresters Equity Services,
 Inc. (FESCO).  Protective and FESCO launched the program in approximately
 47 states earlier this year.
     "Protective's strategic marketing alliance with IOF Foresters is
 consistent with our mutual commitment to helping individuals and their
 families achieve financial security and protection.  Both organizations have
 the opportunity to expand in the marketplace by focusing on need-based
 products and a high level of service," said John Deremo, a Protective Vice
 President.
     "We're excited to enter this alliance with one of the nation's largest and
 most trusted fraternal benefit societies.  With Protective's experience and
 expertise in variable life insurance products, we'll be able to offer IOF
 Foresters members great value in personal insurance products," said Deremo.
     "We've been listening to our members," said Hugh Simpson, IOF Foresters'
 Vice President of Business Development.  "They're telling us they want high-
 quality financial products at fair prices that are convenient to obtain.  And
 they want these products through an organization they trust.  We're very
 excited because Protective's variable universal life products allow us to meet
 these needs."
     Simpson said IOF Foresters' distribution strategy in the US is to target
 two key member and prospect markets: young families and people planning for
 retirement.  "We are committed to providing financial services based on member
 needs, and better service, as well as striving to improve the lives of our
 members and their families.  IOF Foresters is also dedicated to improving the
 communities in which they live."
     FESCO, formed in 1986, is a registered broker-dealer.  Stephanie
 Malkewicz, President of FESCO, said, "FESCO has worked successfully for the
 past two years marketing the Protective variable annuities, and we anticipate
 an even stronger relationship with the support of their consultants and
 quality variable universal life products that will meet our members'
 expectations."
     Founded in 1874, the IOF Foresters is a million-member strong
 international fraternal benefit society with members in the United States,
 Canada and the United Kingdom.  Its mission is to provide benefits and
 financial products to its members and serve their communities through
 fundraising activities, local projects and volunteerism, with a particular
 emphasis on helping children.
     Founded in 1907, Protective Life Insurance Company, offers a competitive
 selection of life insurance and annuities throughout the United States.
     Protective Life Insurance Company's variable universal life insurance
 products are distributed by Investment Distributors, Inc., the principal
 underwriter.  Protective Life Insurance Company and Investment Distributors,
 Inc. are subsidiaries of Protective Life Corporation (NYSE:   PL), and are
 located at 2801 Highway 280 South, Birmingham, AL 35223.
     For a free prospectus containing more information about a Protective
 variable life insurance product, including charges and expenses, call
 Protective at 1-800-628-6390.  Please read the prospectus carefully before you
 invest or send money.
     For information about Foresters Equity Services, Inc. (FESCO), call
 1-800-350-9885.
 
 

SOURCE Protective Life Insurance Company
    CINCINNATI, April 2 /PRNewswire/ -- Protective Life Insurance Company
 today announced an agreement to sell its variable universal life products to
 members of one of the world's largest fraternal benefit societies, the
 Independent Order of Foresters (IOF Foresters).  The products will be sold
 through IOF Foresters' broker-dealer subsidiary, Foresters Equity Services,
 Inc. (FESCO).  Protective and FESCO launched the program in approximately
 47 states earlier this year.
     "Protective's strategic marketing alliance with IOF Foresters is
 consistent with our mutual commitment to helping individuals and their
 families achieve financial security and protection.  Both organizations have
 the opportunity to expand in the marketplace by focusing on need-based
 products and a high level of service," said John Deremo, a Protective Vice
 President.
     "We're excited to enter this alliance with one of the nation's largest and
 most trusted fraternal benefit societies.  With Protective's experience and
 expertise in variable life insurance products, we'll be able to offer IOF
 Foresters members great value in personal insurance products," said Deremo.
     "We've been listening to our members," said Hugh Simpson, IOF Foresters'
 Vice President of Business Development.  "They're telling us they want high-
 quality financial products at fair prices that are convenient to obtain.  And
 they want these products through an organization they trust.  We're very
 excited because Protective's variable universal life products allow us to meet
 these needs."
     Simpson said IOF Foresters' distribution strategy in the US is to target
 two key member and prospect markets: young families and people planning for
 retirement.  "We are committed to providing financial services based on member
 needs, and better service, as well as striving to improve the lives of our
 members and their families.  IOF Foresters is also dedicated to improving the
 communities in which they live."
     FESCO, formed in 1986, is a registered broker-dealer.  Stephanie
 Malkewicz, President of FESCO, said, "FESCO has worked successfully for the
 past two years marketing the Protective variable annuities, and we anticipate
 an even stronger relationship with the support of their consultants and
 quality variable universal life products that will meet our members'
 expectations."
     Founded in 1874, the IOF Foresters is a million-member strong
 international fraternal benefit society with members in the United States,
 Canada and the United Kingdom.  Its mission is to provide benefits and
 financial products to its members and serve their communities through
 fundraising activities, local projects and volunteerism, with a particular
 emphasis on helping children.
     Founded in 1907, Protective Life Insurance Company, offers a competitive
 selection of life insurance and annuities throughout the United States.
     Protective Life Insurance Company's variable universal life insurance
 products are distributed by Investment Distributors, Inc., the principal
 underwriter.  Protective Life Insurance Company and Investment Distributors,
 Inc. are subsidiaries of Protective Life Corporation (NYSE:   PL), and are
 located at 2801 Highway 280 South, Birmingham, AL 35223.
     For a free prospectus containing more information about a Protective
 variable life insurance product, including charges and expenses, call
 Protective at 1-800-628-6390.  Please read the prospectus carefully before you
 invest or send money.
     For information about Foresters Equity Services, Inc. (FESCO), call
 1-800-350-9885.
 
 SOURCE   Protective Life Insurance Company

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