Providing Personalized Pricing to Customers

Apr 24, 2001, 01:00 ET from Oracle Corp.

    REDWOOD SHORES, Calif., April 24 /PRNewswire Interactive Press Release/ --
 ( http://www.oracle.com/tellmemore/?662283 ) Customers today expect special
 pricing and discounts that reflect their lifetime value to a business. In
 order for businesses to meet these expectations, merchants have to offer
 special pricing and deals specific to those customers so that they can keep
 them over the long term. This is where Oracle comes into play. Oracle(R)
 iMarketing (bundled with iStore) integrates with Oracle Advanced Pricing to
 provide personalized pricing to customers. Through this tie-in, merchants are
 able to offer a variety of specials to their customers, tailored appropriately
 according to business type and industry. Discounts can be percentages off,
 volume discounts, free goods, item upgrades, accruals, special payment terms
 and more. By providing these discounts, businesses are able to express to
 their customers their appreciation and to build customer loyalty. In turn,
 helping online revenue increase as customers are given more options and better
 incentives to buy goods at better prices.
     NOTE:  Oracle is a registered trademark of
 Oracle Corporation (Nasdaq:   ORCL).
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X38511363
 
 

SOURCE Oracle Corp.
    REDWOOD SHORES, Calif., April 24 /PRNewswire Interactive Press Release/ --
 ( http://www.oracle.com/tellmemore/?662283 ) Customers today expect special
 pricing and discounts that reflect their lifetime value to a business. In
 order for businesses to meet these expectations, merchants have to offer
 special pricing and deals specific to those customers so that they can keep
 them over the long term. This is where Oracle comes into play. Oracle(R)
 iMarketing (bundled with iStore) integrates with Oracle Advanced Pricing to
 provide personalized pricing to customers. Through this tie-in, merchants are
 able to offer a variety of specials to their customers, tailored appropriately
 according to business type and industry. Discounts can be percentages off,
 volume discounts, free goods, item upgrades, accruals, special payment terms
 and more. By providing these discounts, businesses are able to express to
 their customers their appreciation and to build customer loyalty. In turn,
 helping online revenue increase as customers are given more options and better
 incentives to buy goods at better prices.
     NOTE:  Oracle is a registered trademark of
 Oracle Corporation (Nasdaq:   ORCL).
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X38511363
 
 SOURCE  Oracle Corp.

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