Proxicom Completes Initial Redesign for HBO.com

Apr 05, 2001, 01:00 ET from Proxicom, Inc.

    NEW YORK and RESTON, Va., April 5 /PRNewswire/ -- Proxicom, Inc.
 (Nasdaq:   PXCM), a leading e-business consulting and development company
 delivering multi-channel solutions to Fortune 500 companies, announced the
 completion of an initial creative redesign for Home Box Office's (HBO)
 official entertainment web site which highlights the network's original
 programming.
     Following an eight-week work phase, Proxicom has delivered a creative
 redesign of HBO.com's programming "schedule" section, one of the site's most
 important sources of information for HBO subscribers.  The redesign will
 simplify access to information and provide users with a quick and easy tool to
 create customized schedules and highlight favorites from HBO's on-air
 programming.
     "Proxicom's creative design is not only eye-catching, but also provides
 cross-platform benefits to enhance our viewers' experience online," said Sarah
 Cotsen, vice president, HBO Interactive Ventures.
     Jeff Ruhe, senior vice president for Proxicom's Media & Entertainment
 practice, commented, "HBO is recognized as a pioneer in the cable industry and
 truly understands how the Internet is integral to improving business
 operations and maximizing involvement with its subscribers.  Our plan is to
 take a high traffic area of HBO.com and redefine the online experience by
 increasing customer intimacy and extending service offerings. This engagement
 extends the work we've been doing with AOL Time Warner since 1995."
     HBO is a member of an elite roster of clients serviced through Proxicom's
 Media and Entertainment practice.  The Media and Entertainment practice
 provides industry specific solutions for film, broadcast, sports, music,
 publishing, new media and interactive games in the areas of e-commerce,
 digital asset management, branding, customer relationship management, supply
 chain management and digital rights management.
 
     About Home Box Office
     Home Box Office is the premium television programming division of Time
 Warner Entertainment Company, L.P., providing two 24-hour premium television
 services, HBO and Cinemax.  Together, both networks reach nearly 37 million
 subscribers in the United States via cable and satellite delivery.  Home Box
 Office's international joint ventures bring HBO branded services to more than
 50 countries around the globe.  For more information visit
 http://www.hbo.com .
 
     About Proxicom, Inc.
     Proxicom, Inc. is a leading e-business consulting and development company
 that delivers innovative Internet and wireless solutions for Fortune 500
 companies and other global, forward-thinking businesses. Our 1,000 strategy,
 creative and technology professionals provide specialized e-business
 development expertise for the following global practices:  Automotive and
 Manufacturing, Communications and High Tech, Consumer Goods and Retail,
 Energy, Financial Services, Media and Entertainment and Service Industries.
 Founded in 1991, Proxicom has developed and built e-businesses for such blue-
 chip companies as America Online, General Electric, General Motors, Merrill
 Lynch, Marriott International, NBC and Toyota Motor Sales, USA, among many
 others.  With its headquarters in Reston, Va., Proxicom has offices in Boston,
 Chicago, Houston, London, Los Angeles, Munich, New York, Paris, Rome, San
 Francisco, and Sausalito, Calif. For more information, please visit
 http://www.proxicom.com or call 1-866-PROXICOM.
 
     The statements in this press release regarding the Company's business
 which are not historical facts constitute "forward-looking statements" within
 the meaning of Section 27A of the Securities Act of 1933 and Section 21E of
 the Securities Exchange Act of 1934.  These statements are subject to risks
 and uncertainties that could cause the Company's actual operating results to
 differ materially.  Such risks and uncertainties include management challenges
 resulting from our rapid growth, the Company's dependence on a number of
 significant clients, the sensitivity of the Company's business to general
 economic conditions and the highly competitive markets in which the Company
 operates.  For a discussion of some of the important risks and uncertainties
 that could cause the Company's actual results to differ materially from those
 in these forward-looking statements, see the "Risk Factors" section in the
 Company's Form 10-K filed with the Securities and Exchange Commission on
 February 23, 2001.
 
 

SOURCE Proxicom, Inc.
    NEW YORK and RESTON, Va., April 5 /PRNewswire/ -- Proxicom, Inc.
 (Nasdaq:   PXCM), a leading e-business consulting and development company
 delivering multi-channel solutions to Fortune 500 companies, announced the
 completion of an initial creative redesign for Home Box Office's (HBO)
 official entertainment web site which highlights the network's original
 programming.
     Following an eight-week work phase, Proxicom has delivered a creative
 redesign of HBO.com's programming "schedule" section, one of the site's most
 important sources of information for HBO subscribers.  The redesign will
 simplify access to information and provide users with a quick and easy tool to
 create customized schedules and highlight favorites from HBO's on-air
 programming.
     "Proxicom's creative design is not only eye-catching, but also provides
 cross-platform benefits to enhance our viewers' experience online," said Sarah
 Cotsen, vice president, HBO Interactive Ventures.
     Jeff Ruhe, senior vice president for Proxicom's Media & Entertainment
 practice, commented, "HBO is recognized as a pioneer in the cable industry and
 truly understands how the Internet is integral to improving business
 operations and maximizing involvement with its subscribers.  Our plan is to
 take a high traffic area of HBO.com and redefine the online experience by
 increasing customer intimacy and extending service offerings. This engagement
 extends the work we've been doing with AOL Time Warner since 1995."
     HBO is a member of an elite roster of clients serviced through Proxicom's
 Media and Entertainment practice.  The Media and Entertainment practice
 provides industry specific solutions for film, broadcast, sports, music,
 publishing, new media and interactive games in the areas of e-commerce,
 digital asset management, branding, customer relationship management, supply
 chain management and digital rights management.
 
     About Home Box Office
     Home Box Office is the premium television programming division of Time
 Warner Entertainment Company, L.P., providing two 24-hour premium television
 services, HBO and Cinemax.  Together, both networks reach nearly 37 million
 subscribers in the United States via cable and satellite delivery.  Home Box
 Office's international joint ventures bring HBO branded services to more than
 50 countries around the globe.  For more information visit
 http://www.hbo.com .
 
     About Proxicom, Inc.
     Proxicom, Inc. is a leading e-business consulting and development company
 that delivers innovative Internet and wireless solutions for Fortune 500
 companies and other global, forward-thinking businesses. Our 1,000 strategy,
 creative and technology professionals provide specialized e-business
 development expertise for the following global practices:  Automotive and
 Manufacturing, Communications and High Tech, Consumer Goods and Retail,
 Energy, Financial Services, Media and Entertainment and Service Industries.
 Founded in 1991, Proxicom has developed and built e-businesses for such blue-
 chip companies as America Online, General Electric, General Motors, Merrill
 Lynch, Marriott International, NBC and Toyota Motor Sales, USA, among many
 others.  With its headquarters in Reston, Va., Proxicom has offices in Boston,
 Chicago, Houston, London, Los Angeles, Munich, New York, Paris, Rome, San
 Francisco, and Sausalito, Calif. For more information, please visit
 http://www.proxicom.com or call 1-866-PROXICOM.
 
     The statements in this press release regarding the Company's business
 which are not historical facts constitute "forward-looking statements" within
 the meaning of Section 27A of the Securities Act of 1933 and Section 21E of
 the Securities Exchange Act of 1934.  These statements are subject to risks
 and uncertainties that could cause the Company's actual operating results to
 differ materially.  Such risks and uncertainties include management challenges
 resulting from our rapid growth, the Company's dependence on a number of
 significant clients, the sensitivity of the Company's business to general
 economic conditions and the highly competitive markets in which the Company
 operates.  For a discussion of some of the important risks and uncertainties
 that could cause the Company's actual results to differ materially from those
 in these forward-looking statements, see the "Risk Factors" section in the
 Company's Form 10-K filed with the Securities and Exchange Commission on
 February 23, 2001.
 
 SOURCE  Proxicom, Inc.