#PumpkinCan Add Delicious Benefits of Super Proportions

SOLON, Ohio, Aug. 7, 2014 /PRNewswire/ -- Healthy eating knows no season, and neither should the superfoods consumers rely on to maintain a nutrient-rich daily diet. Truly super, pumpkin can jump into any culinary situation and make it healthier and tastier. With its unique texture, pumpkin is a nutritional powerhouse that can cut fat and cholesterol when used to replace fat or oil. Each serving is also an excellent source of vitamin A and good source of fiber.

To highlight this super-flexible superfood, LIBBY'S® 100% Pure Pumpkin is showing consumers all the things that #PumpkinCan. Would you substitute the oil in your brownie mix with spinach? Not a chance, but #PumpkinCan. Would children notice if you tried slipping kale into their pancakes? You'd better believe it, but #PumpkinCan.

"We all know LIBBY'S® Pumpkin is perfect for pie but consumers can also enjoy the nutritious attributes of LIBBY'S® Pumpkin in recipes throughout the entire year," said Micah Keith, Brand Manager for LIBBY'S® Pumpkin. "LIBBY'S® 100% Pure Pumpkin is a holiday staple but it can also be a hero ingredient to make some indulgent recipes healthier. Its versatility provides countless opportunities to create inventive, flavorful recipes the whole family will love. We launched #PumpkinCan to inspire consumers to take pumpkin out of the baking aisle and onto their tables."

Spice up weeknight dinners with Pumpkin Chili Mexicana, a recipe that features pumpkin, onion, chiles, ground turkey and kidney beans. As appetizing as Chili Mexicana is, it is also is very nutritious.

One serving of LIBBY'S® 100% Pure Pumpkin at mealtime adds:

• More than 100% of daily value of vitamin A to help support vision, heart and lung health
• More than 10% of the daily value of vitamin E to help promote a healthy immune system and protect against oxidative cell damage
• At least 10% of the daily value of fiber to help maintain digestive health

LIBBY'S® Pumpkin uses a very special variety of pumpkin called "Dickinson" to ensure its delicious taste, creamy texture and pleasing orange color. And just like the label says, it's 100% Pure Pumpkin, with no added salt, sugar, flavorings or preservatives.

"Most canned foods are minimally processed and research has shown that canned foods provide comparable nutrient value to their fresh or frozen counterparts," said Rich Tavoletti, Executive Director of the Canned Food Alliance. "The #PumpkinCan campaign raises awareness about how consumers can enjoy the delicious flavor and nutritional benefits of pumpkins year round."

About #PumpkinCan

To share superfood recipes and pumpkin possibilities, LIBBY'S® Pumpkin recently launched its #PumpkinCan campaign. Developed by Cleveland-based creative marketing agency, Marcus Thomas, #PumpkinCan links recipes and interesting pumpkin facts through Twitter, Facebook, Pinterest and the website www.pumpkincan.com. For more information on #PumpkinCan, visit www.pumpkincan.com. Be sure to follow LIBBY'S® Pumpkin on Twitter by visiting twitter.com/LibbysPumpkin, on Facebook at www.facebook.com/LibbysPumpkin and on Pinterest at www.pinterest.com/libbyspumpkin.

For more information on LIBBY'S® Pumpkin, visit www.libbyspumpkin.com.

SOURCE LIBBY’S Pumpkin