Qtrax Announces Partnership With Baidu

Nov 02, 2009, 13:26 ET from Qtrax

NEW YORK and BEIJING, Nov. 2 /PRNewswire/ -- Qtrax (www.qtrax.com) announced today that Baidu, China's leading Internet search engine, has agreed to direct music related search inquiries from its Entertainment Portal, and Qian Qian Music Online sites to Qtrax's independent, free and legal download service, wherever Qtrax has the queried artist or song in its catalogue.

Allan Klepfisz, President and CEO of Qtrax, commented: "We are very pleased with Baidu's decision. As the dominant search engine in China, Baidu will provide us with substantial traffic from its music and entertainment portals. We, in turn, will provide the visitors they send to our independent free and legal site, a superior music discovery and download experience. In the coming weeks, we will progressively launch in each of nine Asia-Pacific countries and begin to divert and monetize traffic - for the benefit of artists and copyright holders - that previously found its way to non-licensed sites. We believe our offering, including information about the artists, is vastly superior to these unauthorized sites."

Jay Berman, Co-Chairman of the Qtrax Advisory Board and former Chairman of both the RIAA and IFPI, observed: "As someone involved in fighting music piracy in China for more than 20 years, I believe this represents an important first step. It is a very positive development in the long standing fight against online music piracy in China."

About Qtrax

Qtrax will be the world's first free and legal global download music service and showcases an innovative ad-supported downloading model that easily directs revenue back to artists and rights holders. Qtrax has successfully signed licensing deals with major labels, music publishers and leading indies. Qtrax will soon provide fans with access to a colorful and diverse catalog with millions of high-quality, high-fidelity digital music files. Based in New York City, Qtrax is a subsidiary of Brilliant Technologies Corporation (OTC Pink Sheets: BLLN), a publicly traded technology holding company.

About Baidu (Nasdaq: BIDU)

Baidu, Inc. currently traded on the NASDAQ Global Select Market under the symbol "BIDU" is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving Internet search users, Baidu provides an effective platform for businesses to reach potential customers. For more information, visit http://www.baidu.com.

Safe Harbor

This announcement contains express or implied forward-looking statements which involve known and unknown risks and uncertainties that could cause actual results to differ materially from those suggested, including but not limited to risks identified and discussed in company filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof and future results may differ materially from expectations and the company disclaims any obligation to update them except as required by law.