Quotesmith.com and American Life of New York Announce Groundbreaking Internet Term Life Insurance Distribution Pact; Instant Purchase Capability Now A Reality

'Instant Term' Sets New Industry Standard for Speed and Simplicity; Offers

Immediate Availability for Insurance Shoppers in 49 States at Quotesmith.com



Apr 23, 2001, 01:00 ET from Quotesmith.com, Inc.

    DARIEN, Ill., April 23 /PRNewswire Interactive News Release/ --
 Quotesmith.com, Inc. (Nasdaq:   QUOT), the only place on earth where you can get
 instant auto, life, health, dental, disability and long-term care insurance
 quotes from more than 300 companies, has announced a groundbreaking Internet
 term life insurance distribution pact with American Life Insurance Company of
 New York which provides insurance shoppers with low premiums, immediate
 coverage capability and an entirely paperless process using electronic
 signatures.
     Founded in 1955, American Life is licensed to sell life insurance and
 annuities in all 50 states and the District of Columbia.
     Quotesmith.com founder and CEO, Robert Bland, commented, "We are extremely
 excited to be offering this revolutionary new term life policy to our
 customers.  This kind of innovation foreshadows the true capabilities and
 future of insurance on the Internet, where everything can become paperless,
 from quote to policy issuance.  Indeed, this could only happen on the
 Internet.  American Life has clearly made insurance history here by
 manufacturing and successfully bringing to market a truly paperless and
 revolutionary family of low-priced, pro-consumer term life insurance plans
 that are not available through traditional agents or brokers."
     Available for coverage amounts of $250,000 to $1,000,000, the American
 Life Instant Term policy currently offers immediate coverage for qualified
 applicants for three months, with full term coverage of 10 or 20 years.  The
 entire application process takes just a few minutes.  Qualified applicants are
 then issued a binding quote for three months of full-face coverage, during
 which time all personal data is validated and coverage may then be extended
 for the full 10 or 20 years.
 
     About American Life and Inviva
     Inviva is a New York-based holding company for the 50-state life insurance
 and annuity company, American Life Insurance Company of New York.  Inviva has
 developed a wholly new, automated platform to issue and service insurance
 policies.  From quote through application, underwriting, issuance and
 administration, these products can be issued without "wet" signatures,
 instantly online and maintained electronically, completely without paper.  The
 Company provides a comprehensive life insurance and annuity solution
 including: its unique electronic platform for issuing and administering
 policies; an insurance balance sheet with an excellent rating.
 
     About Quotesmith.com
     Founded in 1984, Quotesmith.com owns and operates the industry's largest
 and most comprehensive insurance price comparison service.  The Quotesmith.com
 Insurance Commerce Platform allows insurance shoppers to instantly view the
 best prices being offered by more than 300 leading companies, achieve maximum
 savings and have the freedom to buy from the company of their choice.
 Quotesmith.com also provides personalized customer service assistance and
 policy placement services for its customers.  Quotesmith.com generates
 revenues from the receipt of commissions and fees paid by insurance companies.
 
     Cautions about Forward-Looking Statements
     Forward-looking statements in this release including, without limitation,
 statements relating to the Company's plans, strategies, objectives,
 expectations, intentions and adequacy of resources, are made pursuant to the
 safe harbor provisions of the Private Securities Litigation Reform Act of
 1995.  These forward-looking statements involve known and unknown risks,
 uncertainties, and other factors that may cause the actual results,
 performance or achievements of the Company to be materially different from any
 future results, performance or achievements expressed or implied by such
 forward-looking statements.  These factors include, among others, the
 following:  Quotesmith.com's limited e-commerce operating history, anticipated
 losses, unpredictability of future revenues, potential fluctuations in
 quarterly operating results, seasonality, consumer trends, competition, risks
 of system interruption, the evolving nature of its business model, the
 increasingly competitive online commerce environment, dependence on continuing
 growth of online commerce and risks associated with capacity constraints and
 the management of growth and other factors described in filings of the Company
 with the Securities and Exchange Commission, including its Form 10-K for the
 year ended December 31, 2000.  The Company undertakes no obligation to
 publicly update or revise any forward-looking statements, whether as a result
 of new information, future events or otherwise.
     This communication appears as a matter of information only and is not an
 insurance solicitation.  Accordingly, no employee of Quotesmith.com, Inc. is
 recommending or endorsing any specific insurance company, coverage or policy
 type within this communication.  Some insurance companies appear at
 Quotesmith.com for purely informational purposes only and pay no compensation
 to Quotesmith.com and some insurers pay commissions or fees to Quotesmith.com
 based upon premium volume or traffic activity produced by Quotesmith.com.
 Quote availability by state of residence or any other factor is subject to
 change without notice.
     Quotesmith.com is a registered trademark and/or registered service mark of
 Quotesmith.com, Inc.  All other names are trademarks of their respective
 owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X11751031
 
 

SOURCE Quotesmith.com, Inc.
    DARIEN, Ill., April 23 /PRNewswire Interactive News Release/ --
 Quotesmith.com, Inc. (Nasdaq:   QUOT), the only place on earth where you can get
 instant auto, life, health, dental, disability and long-term care insurance
 quotes from more than 300 companies, has announced a groundbreaking Internet
 term life insurance distribution pact with American Life Insurance Company of
 New York which provides insurance shoppers with low premiums, immediate
 coverage capability and an entirely paperless process using electronic
 signatures.
     Founded in 1955, American Life is licensed to sell life insurance and
 annuities in all 50 states and the District of Columbia.
     Quotesmith.com founder and CEO, Robert Bland, commented, "We are extremely
 excited to be offering this revolutionary new term life policy to our
 customers.  This kind of innovation foreshadows the true capabilities and
 future of insurance on the Internet, where everything can become paperless,
 from quote to policy issuance.  Indeed, this could only happen on the
 Internet.  American Life has clearly made insurance history here by
 manufacturing and successfully bringing to market a truly paperless and
 revolutionary family of low-priced, pro-consumer term life insurance plans
 that are not available through traditional agents or brokers."
     Available for coverage amounts of $250,000 to $1,000,000, the American
 Life Instant Term policy currently offers immediate coverage for qualified
 applicants for three months, with full term coverage of 10 or 20 years.  The
 entire application process takes just a few minutes.  Qualified applicants are
 then issued a binding quote for three months of full-face coverage, during
 which time all personal data is validated and coverage may then be extended
 for the full 10 or 20 years.
 
     About American Life and Inviva
     Inviva is a New York-based holding company for the 50-state life insurance
 and annuity company, American Life Insurance Company of New York.  Inviva has
 developed a wholly new, automated platform to issue and service insurance
 policies.  From quote through application, underwriting, issuance and
 administration, these products can be issued without "wet" signatures,
 instantly online and maintained electronically, completely without paper.  The
 Company provides a comprehensive life insurance and annuity solution
 including: its unique electronic platform for issuing and administering
 policies; an insurance balance sheet with an excellent rating.
 
     About Quotesmith.com
     Founded in 1984, Quotesmith.com owns and operates the industry's largest
 and most comprehensive insurance price comparison service.  The Quotesmith.com
 Insurance Commerce Platform allows insurance shoppers to instantly view the
 best prices being offered by more than 300 leading companies, achieve maximum
 savings and have the freedom to buy from the company of their choice.
 Quotesmith.com also provides personalized customer service assistance and
 policy placement services for its customers.  Quotesmith.com generates
 revenues from the receipt of commissions and fees paid by insurance companies.
 
     Cautions about Forward-Looking Statements
     Forward-looking statements in this release including, without limitation,
 statements relating to the Company's plans, strategies, objectives,
 expectations, intentions and adequacy of resources, are made pursuant to the
 safe harbor provisions of the Private Securities Litigation Reform Act of
 1995.  These forward-looking statements involve known and unknown risks,
 uncertainties, and other factors that may cause the actual results,
 performance or achievements of the Company to be materially different from any
 future results, performance or achievements expressed or implied by such
 forward-looking statements.  These factors include, among others, the
 following:  Quotesmith.com's limited e-commerce operating history, anticipated
 losses, unpredictability of future revenues, potential fluctuations in
 quarterly operating results, seasonality, consumer trends, competition, risks
 of system interruption, the evolving nature of its business model, the
 increasingly competitive online commerce environment, dependence on continuing
 growth of online commerce and risks associated with capacity constraints and
 the management of growth and other factors described in filings of the Company
 with the Securities and Exchange Commission, including its Form 10-K for the
 year ended December 31, 2000.  The Company undertakes no obligation to
 publicly update or revise any forward-looking statements, whether as a result
 of new information, future events or otherwise.
     This communication appears as a matter of information only and is not an
 insurance solicitation.  Accordingly, no employee of Quotesmith.com, Inc. is
 recommending or endorsing any specific insurance company, coverage or policy
 type within this communication.  Some insurance companies appear at
 Quotesmith.com for purely informational purposes only and pay no compensation
 to Quotesmith.com and some insurers pay commissions or fees to Quotesmith.com
 based upon premium volume or traffic activity produced by Quotesmith.com.
 Quote availability by state of residence or any other factor is subject to
 change without notice.
     Quotesmith.com is a registered trademark and/or registered service mark of
 Quotesmith.com, Inc.  All other names are trademarks of their respective
 owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X11751031
 
 SOURCE  Quotesmith.com, Inc.