/R E P E A T -- Video B-roll Available via CNW: Iconic Pepsi Taste Challenge is Back and Bigger than Ever/

May 17, 2012, 10:30 ET from PepsiCo Canada

MISSISSAUGA, ON, May 17, 2012 /CNW/ - The following B-Roll is available by Video On-Demand web download:

STORY SUMMARY:  Just as the first long weekend of summer approaches, one of Canada's most celebrated cola events is back and bigger than ever, providing Canadians with an entertaining and refreshing way to quench their thirst all summer long while letting their taste buds decide. Today, PepsiCo Beverages Canada announced the return of the Pepsi Taste Challenge (#PepsiUTC) - an iconic grassroots campaign that forever changed the face of consumer marketing when it debuted almost 40 years ago.

WEB Video Preview and Download link:


TIME OF POSTING:       10:30am ET
DATE OF POSTING:       May 17, 2012

All video can be viewed by clicking on the link. Broadcast quality video is available for download by accredited journalists. Please contact video@newswire.ca for access.


Michelle Saba / Matt Juniper
O: 905-949-8255 x 242 / 225
C: 416-540-1786 / 905-599-5606

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SOURCE PepsiCo Canada

Video with caption: "Video: B-Roll: Iconic Pepsi Taste Challenge is Back and Bigger than Ever ". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20120517_C8596_VIDEO_EN_13872.mp4&posterurl=http://photos.newswire.ca/images/20120517_C8596_PHOTO_EN_13872.jpg&clientName=PepsiCo&caption=Video%3A%20B%2DRoll%3A%20Iconic%20Pepsi%20Taste%20Challenge%20is%20Back%20and%20Bigger%20than%0D%0AEver%0D%0A&title=PEPSICO%20%2D%20%2FR%20E%20P%20E%20A%20T%20%2D%2D%20Video%20B%2Droll%20Available%20via%20CNW%3A%20Iconic%20Pepsi%20Taste%20Challenge%20is%20Back%20and%20Bigger%20than%20Ever%20&headline=%2FR%20E%20P%20E%20A%20T%20%2D%2D%20Video%20B%2Droll%20Available%20via%20CNW%3A%20Iconic%20Pepsi%20Taste%20Challenge%20is%20Back%20and%20Bigger%20than%20Ever%2F