RatePoint Reports Strong Adoption of Social Media Integration by SMBs

Integrated Email Marketing Delivers Additional Value, Increases Awareness and ROI

Dec 08, 2009, 10:05 ET from RatePoint, Inc.

NEEDHAM, Mass., Dec. 8 /PRNewswire/ -- RatePoint, Inc., a leading provider of customer feedback and online reputation management services, announces that its email marketing tool now includes full integration into social networking sites Facebook and Twitter.

Reflecting small-business adoption of social media, 33 percent of RatePoint's customers already have adopted Twitter integration with email marketing. Expanding beyond an email list, small businesses now have the power of virtual networking to reach a vast group of potential new customers to build awareness and strengthen customer loyalty.

According to a recent MarketingProfs.com survey, 84 percent of businesses said they expect their company's use of Twitter to increase over the next six months

"It's imperative that SMBs understand these new channels that have emerged, determine which social channels their customers use, and interact with them through the networks that they frequent the most," said Neal Creighton, co-founder and CEO, RatePoint. "Small businesses are beginning to make great use of social media, and RatePoint's one-click integration into Facebook and Twitter makes it even easier for SMBs to use social media to grow their business"

RatePoint customers can develop email campaigns and simply click to add a link from their Twitter account and also select to include an update via Facebook. RatePoint users also have the ability to customize the message being posted on Twitter and or Facebook.

C'Watre, the world's only oceanic skincare company, is a long-time RatePoint email marketing customer and with social media integration, has seen an increase in Web site visitors from Twitter and Facebook.

"Because social media is a powerful driver for Web site traffic , updating sites such as Twitter and Facebook with links to our site bring us new and return customers through awareness building, customer loyalty, branding and expanding our reach," said Robert Lyles, president of C'Watre. "Email marketing, Web site updates and social media all work together to keep our business top of mind with customers."

"The social Web is changing consumer connections and presenting SMBs with even more opportunities to efficiently connect with their customers," Creighton said. "Sharing through social networks is an ideal way to reach additional customers and participate in the exciting conversations happening in social media."

In addition to social media integration, RatePoint's robust email marketing tool includes an array of features to meet every need of the small-business owner. Email creation and scheduling are intuitive for users of all experience levels, while reporting tools provide metrics for tracking campaign effectiveness.

RatePoint's solution includes customer feedback, product reviews, email marketing, survey and dispute resolution capabilities to help small-business owners improve customer satisfaction, build credibility and increase profitability.

About RatePoint, Inc.

RatePoint, Inc., the leading provider of customer feedback and online reputation management services, helps businesses protect and build their online reputation, allowing businesses to harness the power of credible customer feedback and leverage it into a sales, marketing and customer service asset.

RatePoint's easy-to-use, Web-based communication services include customer feedback tools to collect business reviews and product reviews as well as email marketing, survey and dispute resolution capabilities to provide small- and medium-sized businesses with the ability to collect, manage and promote customer feedback directly from their Web site. For more information, contact us at: 888-777-1636 or visit: www.ratepoint.com.

SOURCE RatePoint, Inc.