ST. LOUIS, April 5, 2017 /PRNewswire/ -- It was recently announced that Rawlings, a world-wide leading sporting goods manufacturer, will continue its long-standing relationship with the NFL regarding their diverse line of tailgating products. Rawlings is currently an NFL licensee for a broad range of products with exclusivity in tailgating canopies and chairs. The new agreement went into effect on April 1, 2017 and will give Rawlings continued rights in categories such as footballs, portable chairs, canopies, coolers, tables, softees and slow cookers. These rights also include Super Bowl-identified tailgate products.
"Over the past 15 years, we've built a strong partnership with the NFL based on our ability to provide quality items not only for the athletes on the field, but also for the fans in the stands as well as those tailgating in the parking lot or watching at home," said Eric Reinsfelder, Rawlings senior director of sports licensing. "Our broad assortment of licensed NFL products ensures that each fan has access to a one-stop shop for all of their tailgating needs."
"We're excited to expand our relationship with Rawlings, one of the most authentic and trusted names in sports," said Jennifer Gray, NFL director of licensing. "They share our same dedication to creating the ultimate game-day experience for NFL fans."
In recent years, the NFL has made a concerted effort to appeal to fans who are not attending live games by creating and marketing a new concept known as "homegating" that brings the experience of tailgating directly to fans' homes or backyards. Rawlings has capitalized on this trend by expanding its product offering to include NFL team-branded slow cookers and portable tables and by upgrading specific items within various categories such as tailgate chairs, canopies, soft-sided coolers and footballs. These products are distributed amongst a variety of sales channels and can be found at numerous mass, retail, team, fan and home stores. Additionally, Rawlings has created synergies with select sister brands within the Newell Brands portfolio including Coleman®, Crock-Pot® and Lifoam™.
Rawlings Sporting Goods Company, Inc. is an innovative manufacturer and marketer of sporting goods worldwide. Founded in 1887, Rawlings is an authentic global sports brand, trusted by generations of athletes of all skill levels. Rawlings' unparalleled quality, innovative engineering and expert craftsmanship are the fundamental reasons why more professional athletes, national governing bodies and sports leagues choose Rawlings. Rawlings is the Official Ball Supplier and Batting Helmet of Major League Baseball®, the official baseball of Minor League Baseball™ and the NCAA®, and the approved baseball, basketball, football and softball of the National High School Federation®. For more information, please visit Rawlings.com or by phone at (314) 819-2800.
About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/rawlings-renews-licensing-agreement-with-nfl-300435174.html