Rayovac Launches Hearing Aid Battery Breakthrough; Tremendous Benefit For Severe Hearing-Impaired Individuals

Apr 19, 2001, 01:00 ET from Rayovac Corporation

    MADISON, Wis., April 19 /PRNewswire/ --  A breakthrough in technology
 announced today by Rayovac (NYSE:   ROV) will add even more power to its world's
 longest lasting zinc air hearing aid batteries.
     Through patented battery construction and components, the new Rayovac zinc
 air hearing aid batteries will offer higher operating voltage without
 sacrificing long life.  This new battery will improve performance in "higher
 demand" aids used by severe hearing-impaired people including some digital or
 programmable aids.  Up until now, severe hearing loss individuals had to
 settle for shorter battery life in exchange for more power.  The new Rayovac
 zinc air batteries will last 30 to 50 percent longer than Rayovac's current
 world's longest lasting batteries in these "higher demand" hearing aids.
     "Rayovac hearing aid batteries significantly improve the quality of life
 for nearly six million hearing aid wearers," said Dave Jones, Rayovac chairman
 and CEO.  "Through this new product development, Rayovac remains the world
 leader in hearing aid battery technology and sales providing 'powerful
 solutions' for our changing world."
     The new zinc air batteries will come in the four most popular sizes: 10,
 13, 312 and 675.  Shipments of the new product will start in the fall of 2001.
     To add even greater value to all consumers of hearing aid batteries,
 Rayovac will introduce new packaging that is geared to simplify the changing,
 storing and handling of hearing aid batteries.  These new packages were
 overwhelmingly preferred in consumer research for ease in handling and usage.
     In addition, the new Rayovac zinc air batteries will feature a larger
 color-coded freshness tab on each battery.  The larger tab will make it easier
 for the hearing aid user to remove the battery from the package and place it
 in the hearing aid battery compartment.  The larger tab will also make it
 easier to find the battery if accidentally dropped.
     Golfing legend Arnold Palmer, Rayovac's spokesperson and hearing aid
 wearer, will help promote this new zinc air hearing aid battery in national
 advertising and merchandising material.
     Hearing aid batteries are sold in the U.S. through three main channels of
 distribution: Professional (hearing care professionals or audiologists) where
 approximately 60 percent are sold; Traditional Retail Stores (covered by A.C.
 Nielsen) where approximately 30 percent are sold and Other (i.e. the Veterans
 Administration, club stores) where approximately 10 percent are sold.  In
 these combined channels, Rayovac is the number one selling hearing aid battery
 manufacturer with a 62 percent share in the U.S. Worldwide, Rayovac has over a
 60 percent share.
     Rayovac has been in the forefront of hearing aid battery technology since
 the beginning and was the first battery manufacturer to develop miniaturized
 batteries for the CIC (Completely-In-The-Ear Canal) hearing aids and the ITC
 (In-the-Canal) hearing aids.
     It is estimated that nearly six million people wear hearing aids and
 another 20 million people have some form of hearing loss and could benefit
 from wearing an aid.
     Rayovac is one of the world's leading battery and lighting device
 companies and according to A.C. Nielsen, the fastest growing U.S. battery
 manufacturer.  The Company also markets the number one rechargeable brand and
 is the world leader in hearing aid batteries.  Rayovac is traded on the New
 York Stock Exchange under the ROV symbol.
     Certain matters discussed in this news release, with the exception of
 historical matters, are forward-looking statements within the meaning of the
 Private Litigation Reform Act of 1995.  These statements are subject to a
 number of risks, uncertainties and other factors that could cause results to
 differ materially from those anticipated as of the date of this release.
 Actual results may differ materially from these statements as a result of (1)
 changes in external competitive market factors, such as introduction of new
 product features or technological developments, development of new competitors
 or competitive brands or competitive promotional activity or spending, (2)
 unanticipated changes in consumer demand for the various types of consumer
 batteries, (3) unanticipated changes in the general economic conditions where
 we do business, such as stock market prices, interest rates, inflation and raw
 material costs, and (4) various other factors, including those discussed
 herein and those set forth in the Company's most recent Annual Report on Form
 10-K.
 
 

SOURCE Rayovac Corporation
    MADISON, Wis., April 19 /PRNewswire/ --  A breakthrough in technology
 announced today by Rayovac (NYSE:   ROV) will add even more power to its world's
 longest lasting zinc air hearing aid batteries.
     Through patented battery construction and components, the new Rayovac zinc
 air hearing aid batteries will offer higher operating voltage without
 sacrificing long life.  This new battery will improve performance in "higher
 demand" aids used by severe hearing-impaired people including some digital or
 programmable aids.  Up until now, severe hearing loss individuals had to
 settle for shorter battery life in exchange for more power.  The new Rayovac
 zinc air batteries will last 30 to 50 percent longer than Rayovac's current
 world's longest lasting batteries in these "higher demand" hearing aids.
     "Rayovac hearing aid batteries significantly improve the quality of life
 for nearly six million hearing aid wearers," said Dave Jones, Rayovac chairman
 and CEO.  "Through this new product development, Rayovac remains the world
 leader in hearing aid battery technology and sales providing 'powerful
 solutions' for our changing world."
     The new zinc air batteries will come in the four most popular sizes: 10,
 13, 312 and 675.  Shipments of the new product will start in the fall of 2001.
     To add even greater value to all consumers of hearing aid batteries,
 Rayovac will introduce new packaging that is geared to simplify the changing,
 storing and handling of hearing aid batteries.  These new packages were
 overwhelmingly preferred in consumer research for ease in handling and usage.
     In addition, the new Rayovac zinc air batteries will feature a larger
 color-coded freshness tab on each battery.  The larger tab will make it easier
 for the hearing aid user to remove the battery from the package and place it
 in the hearing aid battery compartment.  The larger tab will also make it
 easier to find the battery if accidentally dropped.
     Golfing legend Arnold Palmer, Rayovac's spokesperson and hearing aid
 wearer, will help promote this new zinc air hearing aid battery in national
 advertising and merchandising material.
     Hearing aid batteries are sold in the U.S. through three main channels of
 distribution: Professional (hearing care professionals or audiologists) where
 approximately 60 percent are sold; Traditional Retail Stores (covered by A.C.
 Nielsen) where approximately 30 percent are sold and Other (i.e. the Veterans
 Administration, club stores) where approximately 10 percent are sold.  In
 these combined channels, Rayovac is the number one selling hearing aid battery
 manufacturer with a 62 percent share in the U.S. Worldwide, Rayovac has over a
 60 percent share.
     Rayovac has been in the forefront of hearing aid battery technology since
 the beginning and was the first battery manufacturer to develop miniaturized
 batteries for the CIC (Completely-In-The-Ear Canal) hearing aids and the ITC
 (In-the-Canal) hearing aids.
     It is estimated that nearly six million people wear hearing aids and
 another 20 million people have some form of hearing loss and could benefit
 from wearing an aid.
     Rayovac is one of the world's leading battery and lighting device
 companies and according to A.C. Nielsen, the fastest growing U.S. battery
 manufacturer.  The Company also markets the number one rechargeable brand and
 is the world leader in hearing aid batteries.  Rayovac is traded on the New
 York Stock Exchange under the ROV symbol.
     Certain matters discussed in this news release, with the exception of
 historical matters, are forward-looking statements within the meaning of the
 Private Litigation Reform Act of 1995.  These statements are subject to a
 number of risks, uncertainties and other factors that could cause results to
 differ materially from those anticipated as of the date of this release.
 Actual results may differ materially from these statements as a result of (1)
 changes in external competitive market factors, such as introduction of new
 product features or technological developments, development of new competitors
 or competitive brands or competitive promotional activity or spending, (2)
 unanticipated changes in consumer demand for the various types of consumer
 batteries, (3) unanticipated changes in the general economic conditions where
 we do business, such as stock market prices, interest rates, inflation and raw
 material costs, and (4) various other factors, including those discussed
 herein and those set forth in the Company's most recent Annual Report on Form
 10-K.
 
 SOURCE  Rayovac Corporation

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