Rayovac Wins New Global Battery Account

Apr 25, 2001, 01:00 ET from Rayovac

    MADISON, Wis., April 25 /PRNewswire/ -- Rayovac (NYSE:   ROV) announced
 today that Kingfisher group, one of the top five retail consortiums in the
 world, has selected Rayovac as the exclusive supplier of branded, value-priced
 alkaline batteries and heavy duty batteries in approximately 2000 locations
 across four continents.
     Headquartered in the UK, Kingfisher is the principal holding company for
 major retailers such as Woolworths, B&Q and Comet in the U.K., Castorama and
 Darty in France, ProMarkt and Macro Markt in Germany, Vanden Borre and Hugo
 Van Praag in Belgium and BCC Electrical in the Netherlands.
     "The selection of Rayovac over a number of global and European competitors
 is further evidence of the growing global awareness of the Rayovac brand,"
 said Dave Jones, Rayovac chairman and CEO.  "Our winning strategy of growing
 retail sales and profits while offering quality products at a value price is a
 winning proposition recognized by the Kingfisher group.  We look forward to
 building the battery business across the entire group as we have with B&Q over
 the past two years."
     Rayovac has powered growth in the DIY channel in the UK over the past
 two years through its introduction of innovative Pro-Packs(TM) at B&Q.  This
 patented packaging appeals to contractors, do-it-yourselfers and
 value-conscious consumers.  GFK Data Trak shows Rayovac's share of the DIY
 channel at 56 percent for the latest 52 weeks.  Battery sales in the DIY
 channel have soared 18 percent in the past year, fueled in large part by the
 growth of Rayovac at B&Q and Focus Do It All.
     "The Rayovac branding concept of top-tier quality products at a value
 price, coupled with innovative packaging and merchandising support, is fueling
 above-average category growth and benefiting both our retail partners and
 consumers," according to Ken Drescher, managing director of Rayovac Europe,
 Middle East and Africa.
 
     Rayovac is one of the world's leading battery and lighting device
 companies and according to A.C. Nielsen data, the fastest growing battery
 manufacturer in the U.S.  The Company also markets the number one selling
 rechargeable brand of battery and is the world leader in hearing aid
 batteries.  Rayovac trades on the New York Stock Exchange under the ROV
 symbol.
 
     Certain matters discussed in this news release, with the exception of
 historical matters, are forward-looking statements within the meaning of the
 Private Litigation Reform Act of 1995.  These statements are subject to a
 number of risks, uncertainties and other factors that could cause results to
 differ materially from those anticipated as of the date of this release.
 Actual results may differ materially from these statements as a result of (1)
 changes in external competitive market factors, such as introduction of new
 product features or technological developments, development of new competitors
 or competitive brands or competitive promotional activity or spending, (2)
 unanticipated changes in consumer demand for the various types of consumer
 batteries, (3) unanticipated changes in the general economic conditions where
 we do business, such as stock market prices, interest rates, inflation and raw
 material costs, and (4) various other factors, including those discussed
 herein and those set forth in the Company's most recent Annual Report on Form
 10-K.
 
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SOURCE Rayovac
    MADISON, Wis., April 25 /PRNewswire/ -- Rayovac (NYSE:   ROV) announced
 today that Kingfisher group, one of the top five retail consortiums in the
 world, has selected Rayovac as the exclusive supplier of branded, value-priced
 alkaline batteries and heavy duty batteries in approximately 2000 locations
 across four continents.
     Headquartered in the UK, Kingfisher is the principal holding company for
 major retailers such as Woolworths, B&Q and Comet in the U.K., Castorama and
 Darty in France, ProMarkt and Macro Markt in Germany, Vanden Borre and Hugo
 Van Praag in Belgium and BCC Electrical in the Netherlands.
     "The selection of Rayovac over a number of global and European competitors
 is further evidence of the growing global awareness of the Rayovac brand,"
 said Dave Jones, Rayovac chairman and CEO.  "Our winning strategy of growing
 retail sales and profits while offering quality products at a value price is a
 winning proposition recognized by the Kingfisher group.  We look forward to
 building the battery business across the entire group as we have with B&Q over
 the past two years."
     Rayovac has powered growth in the DIY channel in the UK over the past
 two years through its introduction of innovative Pro-Packs(TM) at B&Q.  This
 patented packaging appeals to contractors, do-it-yourselfers and
 value-conscious consumers.  GFK Data Trak shows Rayovac's share of the DIY
 channel at 56 percent for the latest 52 weeks.  Battery sales in the DIY
 channel have soared 18 percent in the past year, fueled in large part by the
 growth of Rayovac at B&Q and Focus Do It All.
     "The Rayovac branding concept of top-tier quality products at a value
 price, coupled with innovative packaging and merchandising support, is fueling
 above-average category growth and benefiting both our retail partners and
 consumers," according to Ken Drescher, managing director of Rayovac Europe,
 Middle East and Africa.
 
     Rayovac is one of the world's leading battery and lighting device
 companies and according to A.C. Nielsen data, the fastest growing battery
 manufacturer in the U.S.  The Company also markets the number one selling
 rechargeable brand of battery and is the world leader in hearing aid
 batteries.  Rayovac trades on the New York Stock Exchange under the ROV
 symbol.
 
     Certain matters discussed in this news release, with the exception of
 historical matters, are forward-looking statements within the meaning of the
 Private Litigation Reform Act of 1995.  These statements are subject to a
 number of risks, uncertainties and other factors that could cause results to
 differ materially from those anticipated as of the date of this release.
 Actual results may differ materially from these statements as a result of (1)
 changes in external competitive market factors, such as introduction of new
 product features or technological developments, development of new competitors
 or competitive brands or competitive promotional activity or spending, (2)
 unanticipated changes in consumer demand for the various types of consumer
 batteries, (3) unanticipated changes in the general economic conditions where
 we do business, such as stock market prices, interest rates, inflation and raw
 material costs, and (4) various other factors, including those discussed
 herein and those set forth in the Company's most recent Annual Report on Form
 10-K.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X56351644
 
 SOURCE  Rayovac

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