Ready for Summer Entertaining, Wholly Presents a Fresh Snack Trilogy With Launch of New Wholly Queso

FORT WORTH, Texas, May 27 /PRNewswire/ -- Summertime is notorious for last-minute entertaining and afternoon gatherings filled with coolers of cold beverages, chips, (maybe some veggies), and dips. As consumers focus on healthier lifestyles, they are demanding fresher foods, real ingredients and fuller flavors. Healthier snacking and entertaining styles inspired the makers of top-ranked Wholly Guacamole and award-winning Wholly Salsa to introduce NEW Wholly Queso, a tasty companion to their fresh snack-food line. eatwholly.com  

(Photo: http://www.newscom.com/cgi-bin/prnh/20100527/DA12195)

Unlike shelf-stable cheese dips, Wholly Queso is made with real cheese and vegetables and is refrigerated--making it a fresh-tasting and healthier cheese dip. Wholly Queso can be served alone as a dip at any pop-up party but also works as a zesty topper for grilled chicken, hot dogs, nachos and enchiladas.

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Now available in two flavors including: "Classic" (cheddar) and "Blanco" (Mexican-style), the chef-inspired queso packs real cheese, fresh vegetables and zesty spices into every dip. Wholly Queso comes packaged in a 14-ounce tub and sells for $3.99 - $4.49 nationwide. Find Wholly Queso in the fresh produce or deli refrigerated sections of major grocery and club stores along with other Wholly products including: Wholly Guacamole, Wholly Salsa and Wholly Snack Packs.

Why introduce a fresh Queso? The demand for foods with Hispanic flare continues to grow, with a projected 46 percent increase 2006-2010. The USDA reports that cheese consumption is up. In fact, Americans consumed approximately 32.5 pounds of natural cheese in 2006, and expect a rise to 34 pounds per person by 2015. Processed cheese sales are down however, as healthy consumers demand to know the ingredients in their food.

"Consumers are demanding quality products that are both easy and fresh and flavorful," stated Tracey Altman, vice president of marketing, Fresherized Foods. "Wholly dips deliver a fresh, 'made-from-scratch' taste without time spent in the kitchen, giving you more time for yourself and guests."

The Wholly Brand is owned by Fresherized Foods, a fresh food manufacturer and leader in food safety, quality and innovation. Fresherized Foods uses Ultra High Pressure Preservation (HPP or Fresherization™) to create its line of fresh dip products. www.fresherizedfoods.com  

SOURCE Wholly Guacamole/Fresherized Foods