Real Broadcast Network Announces Deployment of Powerful Ad Insertion Solution For Internet Radio Broadcasters

RealNetworks' RBN Solution Enables Broadcasters to Address AFTRA Ruling



Apr 12, 2001, 01:00 ET from Real Networks, Inc.

    SEATTLE, April 12 /PRNewswire/ -- RealNetworks(R), Inc. (Nasdaq:   RNWK),
 the global leader in Internet media delivery, today announced that its content
 delivery network division, Real Broadcast Network(TM) (RBN), has begun
 deployment of a live ad insertion technology that offers broadcasters the
 option to either stream their terrestrial broadcast advertisement or replace
 it with an Internet-only advertisement.
     The technology is part of a suite of services known as RBN's Radio
 Business Applications, announced last year.  This pioneering live ad insertion
 solution addresses the challenges that broadcasters now face as a result of
 the AFTRA (American Federation of Television and Radio Artists) Recorded
 Commercials Contract, which requires advertisers to pay a higher session fee
 if a spot originally recorded for radio use is used on the Internet.
 Non-AFTRA recorded commercials and Internet-only advertisements are not
 subject to these additional fees, making it especially important now to
 provide broadcasters a flexible and seamless solution that allows them to
 address AFTRA's requirements.
     "Over the past six years, Internet radio has become a key broadcast medium
 for our more than 200 million unique RealPlayer users," said Nagesh
 Pabbisetty, Vice President for Real Broadcast Network, RealNetworks, Inc.
 "That's why RBN has focused its energy on a broad and integrated suite of
 applications to solve the various issues that broadcasters face when bringing
 their businesses to the Internet.  RBN's ad replacement solution gives
 broadcasters the flexibility they need to make the right decision for their
 businesses, and to drive revenue from their Internet broadcasts."
     "As we move closer to our broadcast launch of LMiV, we are especially
 confident in our decision to partner with RealNetworks and Real Broadcast
 Network," said Jack Swarbrick, CEO, LMiV.  "RBN's Radio Business Applications
 suite -- and particularly its live ad insertion technology -- is critical to
 our stations' ability to meet advertisers' needs and to generate revenue."
 Broadcasters that partner with LMiV, a convergent media company offering a
 network of nearly 200 leading radio stations in North America, will soon begin
 deployment of RBN's Radio Business Applications suite.
     The RBN Radio Business Applications suite enables broadcasters to define
 and enforce advertising arrangements that are optimized for their immediate
 and changing business needs and opportunities.  Broadcasters utilizing the RBN
 suite have the flexibility to either pass through a terrestrial ad or simply
 replace it with a new Internet-specific advertisement.  More recently, the
 suite's capabilities have been enhanced to enable ad replacement targeted by
 demographic through permission-based, opt-in registration from the radio
 listener.
     In addition, the Radio Business Applications suite presents the
 terrestrial broadcast radio stations with new revenue opportunities to speed
 the transition from terrestrial broadcasts to Internet broadcasts by
 effectively adding a second bundle of Internet-only advertising spots that can
 be sold, while simultaneously offering their online listeners rich interactive
 radio broadcasts.  These special features include enhanced user presentations
 within RealPlayer(R) that synchronize song title, artist and album art
 information and allow for one-click access for the listener to purchase the CD
 which is currently playing, as well as access to fresh, personalized and
 up-to-the minute digital content including local and national news, weather
 and sports reports, from nearly 3,000 publications in ScreamingMedia's digital
 content network, through RBN's partnership with ScreamingMedia.
 
     About Real Broadcast Network
     Real Broadcast Network (RBN) is the content delivery network division of
 RealNetworks, Inc., and is a recognized leader in providing single source
 streaming media solution to radio broadcasters.  RBN is one of the largest
 hosting solutions providers worldwide, providing streaming media support,
 advanced advertising applications, localized news and weather, promotional
 support and advertising sales services to its hundreds of radio stations, TV
 stations and cable networks.  Consumer audiences are ensured a high quality
 Internet media experience from narrowband to broadband when experiencing
 content that is delivered over RBN's distributed network through partnerships
 with leading backbones and ISPs worldwide.  Real Broadcast Network's corporate
 information is located on the Internet at http://www.rbn.com .
 
     About RealNetworks
     RealNetworks, Inc. is the global leader in Internet media delivery.  It
 develops and markets software products and services designed to enable users
 of personal computers and other consumer electronic devices to send and
 receive audio, video and other multimedia services using the Web.  Consumers
 can access and experience audio/video programming and download RealNetworks
 consumer software on the Internet at http://www.real.com .  RealNetworks
 systems and corporate information is located on the Internet at
 http://www.realnetworks.com .
 
     NOTE:  RealNetworks, Real Broadcast Network and RealPlayer are trademarks
 or registered trademarks of RealNetworks, Inc.  All other companies or
 products listed herein are trademarks or registered trademarks of their
 respective owners.
 
 

SOURCE Real Networks, Inc.
    SEATTLE, April 12 /PRNewswire/ -- RealNetworks(R), Inc. (Nasdaq:   RNWK),
 the global leader in Internet media delivery, today announced that its content
 delivery network division, Real Broadcast Network(TM) (RBN), has begun
 deployment of a live ad insertion technology that offers broadcasters the
 option to either stream their terrestrial broadcast advertisement or replace
 it with an Internet-only advertisement.
     The technology is part of a suite of services known as RBN's Radio
 Business Applications, announced last year.  This pioneering live ad insertion
 solution addresses the challenges that broadcasters now face as a result of
 the AFTRA (American Federation of Television and Radio Artists) Recorded
 Commercials Contract, which requires advertisers to pay a higher session fee
 if a spot originally recorded for radio use is used on the Internet.
 Non-AFTRA recorded commercials and Internet-only advertisements are not
 subject to these additional fees, making it especially important now to
 provide broadcasters a flexible and seamless solution that allows them to
 address AFTRA's requirements.
     "Over the past six years, Internet radio has become a key broadcast medium
 for our more than 200 million unique RealPlayer users," said Nagesh
 Pabbisetty, Vice President for Real Broadcast Network, RealNetworks, Inc.
 "That's why RBN has focused its energy on a broad and integrated suite of
 applications to solve the various issues that broadcasters face when bringing
 their businesses to the Internet.  RBN's ad replacement solution gives
 broadcasters the flexibility they need to make the right decision for their
 businesses, and to drive revenue from their Internet broadcasts."
     "As we move closer to our broadcast launch of LMiV, we are especially
 confident in our decision to partner with RealNetworks and Real Broadcast
 Network," said Jack Swarbrick, CEO, LMiV.  "RBN's Radio Business Applications
 suite -- and particularly its live ad insertion technology -- is critical to
 our stations' ability to meet advertisers' needs and to generate revenue."
 Broadcasters that partner with LMiV, a convergent media company offering a
 network of nearly 200 leading radio stations in North America, will soon begin
 deployment of RBN's Radio Business Applications suite.
     The RBN Radio Business Applications suite enables broadcasters to define
 and enforce advertising arrangements that are optimized for their immediate
 and changing business needs and opportunities.  Broadcasters utilizing the RBN
 suite have the flexibility to either pass through a terrestrial ad or simply
 replace it with a new Internet-specific advertisement.  More recently, the
 suite's capabilities have been enhanced to enable ad replacement targeted by
 demographic through permission-based, opt-in registration from the radio
 listener.
     In addition, the Radio Business Applications suite presents the
 terrestrial broadcast radio stations with new revenue opportunities to speed
 the transition from terrestrial broadcasts to Internet broadcasts by
 effectively adding a second bundle of Internet-only advertising spots that can
 be sold, while simultaneously offering their online listeners rich interactive
 radio broadcasts.  These special features include enhanced user presentations
 within RealPlayer(R) that synchronize song title, artist and album art
 information and allow for one-click access for the listener to purchase the CD
 which is currently playing, as well as access to fresh, personalized and
 up-to-the minute digital content including local and national news, weather
 and sports reports, from nearly 3,000 publications in ScreamingMedia's digital
 content network, through RBN's partnership with ScreamingMedia.
 
     About Real Broadcast Network
     Real Broadcast Network (RBN) is the content delivery network division of
 RealNetworks, Inc., and is a recognized leader in providing single source
 streaming media solution to radio broadcasters.  RBN is one of the largest
 hosting solutions providers worldwide, providing streaming media support,
 advanced advertising applications, localized news and weather, promotional
 support and advertising sales services to its hundreds of radio stations, TV
 stations and cable networks.  Consumer audiences are ensured a high quality
 Internet media experience from narrowband to broadband when experiencing
 content that is delivered over RBN's distributed network through partnerships
 with leading backbones and ISPs worldwide.  Real Broadcast Network's corporate
 information is located on the Internet at http://www.rbn.com .
 
     About RealNetworks
     RealNetworks, Inc. is the global leader in Internet media delivery.  It
 develops and markets software products and services designed to enable users
 of personal computers and other consumer electronic devices to send and
 receive audio, video and other multimedia services using the Web.  Consumers
 can access and experience audio/video programming and download RealNetworks
 consumer software on the Internet at http://www.real.com .  RealNetworks
 systems and corporate information is located on the Internet at
 http://www.realnetworks.com .
 
     NOTE:  RealNetworks, Real Broadcast Network and RealPlayer are trademarks
 or registered trademarks of RealNetworks, Inc.  All other companies or
 products listed herein are trademarks or registered trademarks of their
 respective owners.
 
 SOURCE  Real Networks, Inc.