'Really Goode Job' A Boon For Wine Industry

Highly-publicized social media talent search bears fruit for numerous wineries

Aug 13, 2009, 13:00 ET from Jackson Family Wines

SANTA ROSA, Calif., Aug. 13 /PRNewswire/ -- Murphy-Goode Winery's "A Really Goode Job" campaign--which concluded last month after picking Atlanta's Hardy Wallace for its $10,000/month, six-month stint as the winery's social media voice--is turning out to be a really good boon for various other wineries and for a number of the Goode Job's top applicants.

Today, Jackson Family Wines announced the hiring of Adam Beaugh--one of the "Really Goode Job" Final Ten--as its first-ever Director of Social Media. Beaugh, who previously managed the online presence of the Governor of Texas, will be responsible for the development and management of all Jackson Family Wines' digital media relations and social media outreach and analytics across various brands.

In addition, Kendall-Jackson Winery announced the hiring of another of the "Really Goode Job's" Final Ten--Rocky Slaughter. Slaughter, who will be taking a six-month leave from his studies at Northeastern University-Boston, will become Kendall-Jackson's Harvest Intern (which he dubs "Czar of Crushia"). In that role, Slaughter will use social media to bring consumers into the vineyards during the harvest season and create new relationships between the winery and its constituents.

Other wineries and applicants have also benefited from the Really Goode Job campaign. This month, St. Supery Winery hired one of the Really Goode Job's Top 50 candidates, Rick Bakas, as its social media director.

Wallace starts work for Murphy-Goode on August 15, hosting a Liar's Dice tournament at the winery's Healdsburg tasting room; Slaughter starts for Kendall-Jackson on August 19; Beaugh begins work for Jackson Family Wines September 8. Bakas began work at St. Supery the first week of August.

The Really Goode Job search is the most-publicized program in wine industry history (for a similar time period) and so far has generated over 800,000,000 impressions and more than $19-million worth of publicity for the winery, the candidates, the region and the wine.

SOURCE Jackson Family Wines