SEATTLE and LA JOLLA, Calif., March 22, 2011 /PRNewswire/ -- RealNetworks®, Inc. (Nasdaq: RNWK), the digital entertainment services company, and Ortiva Wireless, a pioneer in the optimized delivery of rich mobile content to mobile devices, today announced the formation of a global business and technology alliance. Through the partnership, Real will add video optimization to its flagship Helix Universal Media Server product line, enhancing its customers' ability to efficiently manage ever-increasing loads of video content.
Combining Ortiva's technology with Helix media servers will benefit Real's carrier customers, content owners, enterprise customers and mobile subscribers by improving the end user experience while driving significant bandwidth savings that benefit the entire ecosystem. This bandwidth savings will allow carriers to accommodate more users on their current radio access networks. Ortiva's dynamic optimization technology, coupled with the platform-agnostic, scalable and reliable Helix Universal Media Server, will allow video content to be easily mobilized and provide enhanced QoE (quality of experience) for any content to any device using any platform.
"We are thrilled to be partnering with RealNetworks," said Ortiva CEO Marc Zionts. "Ortiva's solutions are commercially available and shipping to carriers around the world. Now, Real's many enterprise and carrier customers will benefit from Ortiva's video optimization technology."
"Carriers, content owners, delivery providers and enterprise organizations are dealing with an exponential growth of video and digital media content on their networks," said Martin Schwarz, Real's area vice president of mobile/consumer devices and Helix products. "The combination of Ortiva's optimization products with Real's Helix Universal Servers further extends our platform's ability to efficiently manage video traffic and delivery for our customers."
The Helix Media Delivery Platform, deployed by thousands of customers around the world, creates a universal connection for streaming media in a multi-screen, mobile world and works with most platforms and end-user devices, including the iPhone and iPad. Because the Helix Media Delivery Platform is an easy-to-implement, end-to-end solution, customers improve reliability and uptime while reducing total cost of ownership (TCO).
Deployment of Real's new Ortiva-powered optimized solutions will begin in 2Q 2011.
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Real creates innovative applications and services that make it easy to connect with and enjoy digital media. Real invented the streaming media category in 1995 and continues to connect consumers with their digital media both directly and through partners, aiming to support every network, device, media type and social network. Real's corporate information is located at http://www.realnetworks.com/about-us
Real, Unifi, RealNetworks, Helix and RealPlayer are trademarks or registered trademarks of RealNetworks, Inc.
About Ortiva Wireless
Ortiva Wireless offers the industry's most advanced commercial solutions for proactive management of mobile video, allowing service providers to dramatically improve control, quality, and efficiency of rich media content delivery. Ortiva's mVOG™ (mobile Video Optimization Gateway) for portal services and iVOG™ (internet Video Optimization Gateway) for open internet media extend service reach, increase network efficiency, and improve video coverage density for mobile operators, while dynamically shaping the content to give subscribers the smoothest video and clearest audio experience possible – regardless of fluctuating and hostile wireless network conditions. To learn more about how Ortiva is accelerating mobile video delivery, visit www.ortivawireless.com.
NOTE: Ortiva, mVOG, and iVOG are trademarks of Ortiva Wireless, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.
SOURCE RealNetworks, Inc.