RealNetworks Launches Innovative Public Service Broadcast Initiative to Help Combat the Worldwide Spread of AIDS

Company to Donate One Billion Online Advertising Impressions for PSAs



Apr 23, 2001, 01:00 ET from RealNetworks, Inc.

    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- Rob Glaser,
 Chairman and CEO of RealNetworks(R), Inc. (Nasdaq:   RNWK), today announced a
 new corporate initiative to donate one billion Internet advertising
 impressions in the next year for public service announcements (PSAs) to
 catalyze public support behind a global effort to stop the spread of AIDS and
 care for the millions who suffer from the disease.
     Mr. Glaser made the announcement in a keynote address he delivered today
 at the National Association of Broadcasters conference in Las Vegas.  In his
 remarks, Glaser cited the social impact that traditional broadcasters have had
 through public service campaigns on issues like drunk driving and drug use,
 and he said the Internet now makes it possible to take such campaigns global
 -- while simultaneously giving individuals a way to take direct action.
 Glaser invited traditional broadcasters and other partners to join
 RealNetworks in launching the first-ever global PSA campaign to span across
 mediums as well as borders.
     "The AIDS crisis is truly a global issue:  its effects extend well beyond
 the borders of the most stricken nations.  Our announcement today is a first
 step - to catalyze more public service commitments from the broadcasting
 industry, and to highlight the Internet's unique ability to empower individual
 action on global issues," said Glaser.  "With this initiative we hope to
 harness the Internet's worldwide reach and mobilize people to take action and
 address the AIDS epidemic, which is ravaging the lives of millions."
     RealNetworks' pledge will enable more than 85 million monthly impressions
 of online PSAs in a variety of formats, from banner ads to buttons and
 pre-roll streaming ads, through RealNetworks' RealPlayer and its Web
 properties.  The magnitude of the commitment makes it one of the most
 ambitious online public service campaigns ever undertaken.  The PSAs will be
 designed to educate viewers and listeners about the spread of AIDS and issue a
 call to action, urging additional support and assistance.
     Today's announcement builds on the Company's commitment since its
 inception to use the Internet to deliver messages of broad social consequence.
 Since 1996, RealNetworks has donated millions of ad impressions to nonprofit
 and nongovernmental organizations through its RealImpact division.  Last
 October, the company also launched the RealNetworks Foundation, which is
 dedicated to empowering new voices through technology, broadening access to
 technology, and enhancing the quality of life in the communities where
 RealNetworks operates.
 
     About RealNetworks
     RealNetworks, Inc., based in Seattle, is the global leader in Internet
 media delivery. It develops and markets software products and services
 designed to enable users of personal computers and other consumer electronic
 devices to send and receive audio, video and other multimedia services using
 the Web. Consumers can access and experience audio/video programming and
 download RealNetworks' consumer software on the Internet at
 http://www.real.com . RealNetworks' systems and corporate information is
 located on the Internet at http://www.realnetworks.com .
     NOTE:  RealNetworks is a registered trademark of RealNetworks, Inc.  All
 other companies or products listed herein are trademarks or registered
 trademarks of their respective owners.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X60366453
 
 

SOURCE RealNetworks, Inc.
    LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- Rob Glaser,
 Chairman and CEO of RealNetworks(R), Inc. (Nasdaq:   RNWK), today announced a
 new corporate initiative to donate one billion Internet advertising
 impressions in the next year for public service announcements (PSAs) to
 catalyze public support behind a global effort to stop the spread of AIDS and
 care for the millions who suffer from the disease.
     Mr. Glaser made the announcement in a keynote address he delivered today
 at the National Association of Broadcasters conference in Las Vegas.  In his
 remarks, Glaser cited the social impact that traditional broadcasters have had
 through public service campaigns on issues like drunk driving and drug use,
 and he said the Internet now makes it possible to take such campaigns global
 -- while simultaneously giving individuals a way to take direct action.
 Glaser invited traditional broadcasters and other partners to join
 RealNetworks in launching the first-ever global PSA campaign to span across
 mediums as well as borders.
     "The AIDS crisis is truly a global issue:  its effects extend well beyond
 the borders of the most stricken nations.  Our announcement today is a first
 step - to catalyze more public service commitments from the broadcasting
 industry, and to highlight the Internet's unique ability to empower individual
 action on global issues," said Glaser.  "With this initiative we hope to
 harness the Internet's worldwide reach and mobilize people to take action and
 address the AIDS epidemic, which is ravaging the lives of millions."
     RealNetworks' pledge will enable more than 85 million monthly impressions
 of online PSAs in a variety of formats, from banner ads to buttons and
 pre-roll streaming ads, through RealNetworks' RealPlayer and its Web
 properties.  The magnitude of the commitment makes it one of the most
 ambitious online public service campaigns ever undertaken.  The PSAs will be
 designed to educate viewers and listeners about the spread of AIDS and issue a
 call to action, urging additional support and assistance.
     Today's announcement builds on the Company's commitment since its
 inception to use the Internet to deliver messages of broad social consequence.
 Since 1996, RealNetworks has donated millions of ad impressions to nonprofit
 and nongovernmental organizations through its RealImpact division.  Last
 October, the company also launched the RealNetworks Foundation, which is
 dedicated to empowering new voices through technology, broadening access to
 technology, and enhancing the quality of life in the communities where
 RealNetworks operates.
 
     About RealNetworks
     RealNetworks, Inc., based in Seattle, is the global leader in Internet
 media delivery. It develops and markets software products and services
 designed to enable users of personal computers and other consumer electronic
 devices to send and receive audio, video and other multimedia services using
 the Web. Consumers can access and experience audio/video programming and
 download RealNetworks' consumer software on the Internet at
 http://www.real.com . RealNetworks' systems and corporate information is
 located on the Internet at http://www.realnetworks.com .
     NOTE:  RealNetworks is a registered trademark of RealNetworks, Inc.  All
 other companies or products listed herein are trademarks or registered
 trademarks of their respective owners.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X60366453
 
 SOURCE  RealNetworks, Inc.