RealNetworks Launches Innovative Public Service Broadcast Initiative to Help Combat the Worldwide Spread of AIDS
Company to Donate One Billion Online Advertising Impressions for PSAs
Apr 23, 2001, 01:00 ET from RealNetworks, Inc.
LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- Rob Glaser,
Chairman and CEO of RealNetworks(R), Inc. (Nasdaq: RNWK), today announced a
new corporate initiative to donate one billion Internet advertising
impressions in the next year for public service announcements (PSAs) to
catalyze public support behind a global effort to stop the spread of AIDS and
care for the millions who suffer from the disease.
Mr. Glaser made the announcement in a keynote address he delivered today
at the National Association of Broadcasters conference in Las Vegas. In his
remarks, Glaser cited the social impact that traditional broadcasters have had
through public service campaigns on issues like drunk driving and drug use,
and he said the Internet now makes it possible to take such campaigns global
-- while simultaneously giving individuals a way to take direct action.
Glaser invited traditional broadcasters and other partners to join
RealNetworks in launching the first-ever global PSA campaign to span across
mediums as well as borders.
"The AIDS crisis is truly a global issue: its effects extend well beyond
the borders of the most stricken nations. Our announcement today is a first
step - to catalyze more public service commitments from the broadcasting
industry, and to highlight the Internet's unique ability to empower individual
action on global issues," said Glaser. "With this initiative we hope to
harness the Internet's worldwide reach and mobilize people to take action and
address the AIDS epidemic, which is ravaging the lives of millions."
RealNetworks' pledge will enable more than 85 million monthly impressions
of online PSAs in a variety of formats, from banner ads to buttons and
pre-roll streaming ads, through RealNetworks' RealPlayer and its Web
properties. The magnitude of the commitment makes it one of the most
ambitious online public service campaigns ever undertaken. The PSAs will be
designed to educate viewers and listeners about the spread of AIDS and issue a
call to action, urging additional support and assistance.
Today's announcement builds on the Company's commitment since its
inception to use the Internet to deliver messages of broad social consequence.
Since 1996, RealNetworks has donated millions of ad impressions to nonprofit
and nongovernmental organizations through its RealImpact division. Last
October, the company also launched the RealNetworks Foundation, which is
dedicated to empowering new voices through technology, broadening access to
technology, and enhancing the quality of life in the communities where
RealNetworks operates.
About RealNetworks
RealNetworks, Inc., based in Seattle, is the global leader in Internet
media delivery. It develops and markets software products and services
designed to enable users of personal computers and other consumer electronic
devices to send and receive audio, video and other multimedia services using
the Web. Consumers can access and experience audio/video programming and
download RealNetworks' consumer software on the Internet at
http://www.real.com . RealNetworks' systems and corporate information is
located on the Internet at http://www.realnetworks.com .
NOTE: RealNetworks is a registered trademark of RealNetworks, Inc. All
other companies or products listed herein are trademarks or registered
trademarks of their respective owners.
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http://tbutton.prnewswire.com/prn/11690X60366453
SOURCE RealNetworks, Inc.
LAS VEGAS, April 23 /PRNewswire Interactive News Release/ -- Rob Glaser,
Chairman and CEO of RealNetworks(R), Inc. (Nasdaq: RNWK), today announced a
new corporate initiative to donate one billion Internet advertising
impressions in the next year for public service announcements (PSAs) to
catalyze public support behind a global effort to stop the spread of AIDS and
care for the millions who suffer from the disease.
Mr. Glaser made the announcement in a keynote address he delivered today
at the National Association of Broadcasters conference in Las Vegas. In his
remarks, Glaser cited the social impact that traditional broadcasters have had
through public service campaigns on issues like drunk driving and drug use,
and he said the Internet now makes it possible to take such campaigns global
-- while simultaneously giving individuals a way to take direct action.
Glaser invited traditional broadcasters and other partners to join
RealNetworks in launching the first-ever global PSA campaign to span across
mediums as well as borders.
"The AIDS crisis is truly a global issue: its effects extend well beyond
the borders of the most stricken nations. Our announcement today is a first
step - to catalyze more public service commitments from the broadcasting
industry, and to highlight the Internet's unique ability to empower individual
action on global issues," said Glaser. "With this initiative we hope to
harness the Internet's worldwide reach and mobilize people to take action and
address the AIDS epidemic, which is ravaging the lives of millions."
RealNetworks' pledge will enable more than 85 million monthly impressions
of online PSAs in a variety of formats, from banner ads to buttons and
pre-roll streaming ads, through RealNetworks' RealPlayer and its Web
properties. The magnitude of the commitment makes it one of the most
ambitious online public service campaigns ever undertaken. The PSAs will be
designed to educate viewers and listeners about the spread of AIDS and issue a
call to action, urging additional support and assistance.
Today's announcement builds on the Company's commitment since its
inception to use the Internet to deliver messages of broad social consequence.
Since 1996, RealNetworks has donated millions of ad impressions to nonprofit
and nongovernmental organizations through its RealImpact division. Last
October, the company also launched the RealNetworks Foundation, which is
dedicated to empowering new voices through technology, broadening access to
technology, and enhancing the quality of life in the communities where
RealNetworks operates.
About RealNetworks
RealNetworks, Inc., based in Seattle, is the global leader in Internet
media delivery. It develops and markets software products and services
designed to enable users of personal computers and other consumer electronic
devices to send and receive audio, video and other multimedia services using
the Web. Consumers can access and experience audio/video programming and
download RealNetworks' consumer software on the Internet at
http://www.real.com . RealNetworks' systems and corporate information is
located on the Internet at http://www.realnetworks.com .
NOTE: RealNetworks is a registered trademark of RealNetworks, Inc. All
other companies or products listed herein are trademarks or registered
trademarks of their respective owners.
MAKE YOUR OPINION COUNT - Click Here
http://tbutton.prnewswire.com/prn/11690X60366453
SOURCE RealNetworks, Inc.
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