Record-Breaking El Nino Will Take the Ag World by Storm & Drought...weathertrends360 Launches Year-Ahead Weather Solution to Prepare Farmers Across the World

Aug 05, 2015, 09:00 ET from Weather Trends International

BETHLEHEM, Pa., Aug. 5, 2015 /PRNewswire/ -- Weather Trends International launched to help farmers become PROACTIVE vs. REACTIVE with their 2015 and 2016 crop plans given the forthcoming impacts of the strongest El Niño in over 100 years. For over 12 years, many of America's most successful retailers, seasonal manufacturers and Wall Street companies (Target, AutoZone, Walgreens, Coca-Cola, Unilever, JP Morgan, VF Corporation and over one hundred others) have been using weathertrends360business to plan billion dollar business decisions on inventory, marketing and advertising a year-ahead.  Now this technology is being made available to every farmer in the world for annual subscriptions under $300 a year.

Hundreds of farmers and larger seed producers have been testing the technology in the Agricultural space over the past couple of years with significantly better PROACTIVE and profitable decision-making on the business of farming.  The web and mobile tools provide year-ahead temperature, rainfall, snowfall and growing degree day forecasts; shorter term forecasts are available for soil moisture, soil temperature, evapotranspiration, wind, humidity, UV and sunshine hours with both long and short term forecasts covering 6.4 million locations worldwide.

  • "Based on wt360's forecast of the coldest/wettest summer in 5 years I sold my corn very early in 2014 and netted $120,000," Arnold Vander, Eide Farms (Illinois). 
  • "Going with a lower variety corn based on the long range forecast netted me 10% higher yields and the state award for the highest non-irrigated yields of 241," Curt Johnson, Rolling Hills Farm (Michigan). 
  • "I highly recommend, having their year-ahead outlooks for my farm has changed the way we farm and sell corn.  Plus, they've nailed corn prices the past 4 years in a row, a year-ahead, $7.50 for 2012, $4.50 for 2013, $3.50 for 2014, $4.50 for 2015 and predicting $6.50 for 2016," Farmer Dan Hunsicker (Pennsylvania).
  • "Weather is THE FACTOR in agriculture that has a direct impact in every element of a farmer's business so we're working with weathertrends360 to provide unique and highly accurate weather and crop models to growers giving them a clearer picture of future conditions to make more proactive decisions on the farm," said Noah Freeman, AgReliant Genetics Manager of Precision Technologies (Indiana).

"Farmers don't need more data they need simple, actionable and proven longer range year-ahead forecast information on what the weather is most likely to do week-by-week so they can plan a proactive strategy for the year ahead," said Bill Kirk, CEO Weather Trends International.  A year-ahead plan that helps answer the questions: Which seed variety will maximize yields? Is it a late or early planting season? When to apply more or less fertilizer? Will pollination occur during a major heat-wave? Is it a bad pest year or bad disease year? Is harvesting too wet? Will there be higher or lower prices? 

"Our vision here at Weather Trends International is to help any farmer, anywhere in the world increase yields to feed the world while taking some of the weather headaches away...and El Niño will bring one big headache, and potentially a severe drought in 2016," added Kirk.

Bill Kirk, CEO & Co-Founder Weather Trends International
(O) 610-807-3585 (C) 484-903-6887

About Weather Trends International, Inc.
Weather Trends International's ( mission is to provide any weather sensitive business (retailers, suppliers, financial services and agriculture) with innovative year-ahead business weather analytics and technology for Better Business in any Weather®.  Weather Trends is recipient of 12 national and international business technology awards for their statistical/math-based/24 climate cycle approach to long range global weather forecasting and ranked 5th Most Promising Company in America by Forbes Magazine.  The company's web and mobile-based technology allows businesses anywhere in the world to become proactive vs reactive to the ever-changing weather and its influences on seasonal merchandise sales, store traffic, advertising effectiveness, equity/commodity prices and farming challenges - 11 months ahead!  Weather Trends, founded in 2002, is a privately held and venture capital-backed Delaware corporation with headquarters in Bethlehem, PA and Bentonville, AR. 

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SOURCE Weather Trends International