Recreation USA Acquires Auction and Retail Facility in Florida

Orlando Site Will Host the Nation's Only Exclusive RV and Marine Auction



Apr 19, 2001, 01:00 ET from Holiday RV Superstores, Inc.

    FT. LAUDERDALE, Fla., April 19 /PRNewswire/ -- In a move to expand its
 retail offerings, Holiday RV Superstores, Inc. (Nasdaq:   RVEE) announced today
 that it plans to launch the nation's only exclusive recreational vehicle and
 marine auction.
     The Ft. Lauderdale, Fla.-based RV and marine retailer, which is operating
 under the tradename Recreation USA, said that it will acquire the RV and
 marine division of Sanford Auto Dealers Exchange near Orlando, Fla.  The
 acquisition, which should be finalized later this spring, will give Recreation
 USA its first outlet location -- as well as entry into the lucrative market of
 retail and dealer auctions.
     The Company's new location, which will be named the Recreation USA RV &
 Marine Dealer Exchange & Outlet, is located on 14 acres in Sanford, Fla., just
 north of Orlando.  In addition to a retail facility where consumers can buy
 and trade-in their used motorhomes and towable vehicles, the Dealer Exchange &
 Outlet will host an auction open to the public and to dealers on the third
 Saturday of each month.
     "In keeping with our 'first-mover' status in the industry, we are excited
 to launch the first -- and only -- auction solely dedicated to RV and marine
 products in the country," said Marcus A. Lemonis, president of Recreation USA.
 "Our new auction division will help improve our penetration of the critical
 Florida RV market while strengthening the Recreation USA brand.
     "Perhaps most importantly, the auction will give us a dedicated retail and
 wholesale facility to serve as a clearinghouse for used RVs, which will
 increase inventory turns at our 14 dealerships and eliminate potential old-age
 inventory.  Given the current market conditions, we feel we can appeal to a
 broader range of consumers by offering a concentration of used products at a
 single location, as well as our current mix of new and used vehicles."
     Recreation USA has contracted with Sanford Auto Dealers, which will retain
 its automotive auction, to facilitate its monthly RV and marine auction.
 Sanford has a 22-year history in the auction business under the leadership of
 owner and CEO Ron Brody.
     "We are pleased to partner with such a respected industry leader as
 Recreation USA to further expand the RV and marine auction," Brody said.  "Our
 expertise in the auction business, combined with Recreation USA's inventory
 base and industry experience, will allow us to offer consumers and dealers an
 unparalleled opportunity to locate and purchase some of the industry's best
 used product."
     Recreation USA plans to hold its first auction in the late spring.  The
 auction will be open to the public and to licensed dealers, who will have the
 opportunity to bid on dozens of used Class A motorhomes, travel trailers,
 fifth-wheels and boats, as well as jet skis, motorcycles and other
 recreational vehicles.  The Company plans to modify its already-successful Web
 site to allow customers to preview vehicles prior to each auction.
     Recreation USA plans to partner with nearly a dozen other select RV
 dealers in an effort to "remarket" their used inventory.  The Company is in
 the final stages of signing agreements with several lending institutions to
 remarket their repossessed vehicles.
     "We stand to benefit by establishing relationships with other dealers in
 our industry," Lemonis said.  "We plan to continue our consolidation of the
 industry this year by targeting arrangements such as this, which will be
 accretive to earnings."
     The Sanford facility joins Recreation USA as its first wholesale-retail
 outlet; based on its success, the Company plans such additional facilities in
 other key markets.  The facility is located near Interstate 4, the main north-
 south artery between Orlando and Daytona.
     "Florida remains one of the best places to sell RVs in the United States,
 so it makes perfect sense to expand our retail offerings in this critical
 market," said Sam Thise, an executive general manager for Recreation USA.
 "Used motorhomes and trailers continue to be popular sellers, and our new
 location will establish Recreation USA as the leading sales force for quality,
 used product in Florida.
     "Our seven dealerships in Florida will ensure that consumers will be able
 to find service for their vehicles when they need it, no matter where they are
 traveling in the state."
     About Recreation USA: With the addition of its new auction division,
 Recreation USA will operate 15 dealerships in California, Florida, Kentucky,
 New Mexico, South Carolina, Virginia and West Virginia.  Recreation USA, the
 nation's only publicly traded national retailer, sells, services and finances
 more than 90 RV and 13 boat brands.  The Company also markets its offerings
 through its Internet site at www.RecUSA.com .
     The statements contained in this news release include certain predictions
 and projections that may be considered forward-looking statements under
 security laws.  These statements involve a number of risks and uncertainties
 that could cause results to differ materially including, but not limited to,
 the performance of the recreational vehicle or boat industries, certain
 customers or affiliated companies, as well as other economic, competitive,
 governmental and technological factors affecting the Company's operations,
 markets, products, services and prices.
 
 

SOURCE Holiday RV Superstores, Inc.
    FT. LAUDERDALE, Fla., April 19 /PRNewswire/ -- In a move to expand its
 retail offerings, Holiday RV Superstores, Inc. (Nasdaq:   RVEE) announced today
 that it plans to launch the nation's only exclusive recreational vehicle and
 marine auction.
     The Ft. Lauderdale, Fla.-based RV and marine retailer, which is operating
 under the tradename Recreation USA, said that it will acquire the RV and
 marine division of Sanford Auto Dealers Exchange near Orlando, Fla.  The
 acquisition, which should be finalized later this spring, will give Recreation
 USA its first outlet location -- as well as entry into the lucrative market of
 retail and dealer auctions.
     The Company's new location, which will be named the Recreation USA RV &
 Marine Dealer Exchange & Outlet, is located on 14 acres in Sanford, Fla., just
 north of Orlando.  In addition to a retail facility where consumers can buy
 and trade-in their used motorhomes and towable vehicles, the Dealer Exchange &
 Outlet will host an auction open to the public and to dealers on the third
 Saturday of each month.
     "In keeping with our 'first-mover' status in the industry, we are excited
 to launch the first -- and only -- auction solely dedicated to RV and marine
 products in the country," said Marcus A. Lemonis, president of Recreation USA.
 "Our new auction division will help improve our penetration of the critical
 Florida RV market while strengthening the Recreation USA brand.
     "Perhaps most importantly, the auction will give us a dedicated retail and
 wholesale facility to serve as a clearinghouse for used RVs, which will
 increase inventory turns at our 14 dealerships and eliminate potential old-age
 inventory.  Given the current market conditions, we feel we can appeal to a
 broader range of consumers by offering a concentration of used products at a
 single location, as well as our current mix of new and used vehicles."
     Recreation USA has contracted with Sanford Auto Dealers, which will retain
 its automotive auction, to facilitate its monthly RV and marine auction.
 Sanford has a 22-year history in the auction business under the leadership of
 owner and CEO Ron Brody.
     "We are pleased to partner with such a respected industry leader as
 Recreation USA to further expand the RV and marine auction," Brody said.  "Our
 expertise in the auction business, combined with Recreation USA's inventory
 base and industry experience, will allow us to offer consumers and dealers an
 unparalleled opportunity to locate and purchase some of the industry's best
 used product."
     Recreation USA plans to hold its first auction in the late spring.  The
 auction will be open to the public and to licensed dealers, who will have the
 opportunity to bid on dozens of used Class A motorhomes, travel trailers,
 fifth-wheels and boats, as well as jet skis, motorcycles and other
 recreational vehicles.  The Company plans to modify its already-successful Web
 site to allow customers to preview vehicles prior to each auction.
     Recreation USA plans to partner with nearly a dozen other select RV
 dealers in an effort to "remarket" their used inventory.  The Company is in
 the final stages of signing agreements with several lending institutions to
 remarket their repossessed vehicles.
     "We stand to benefit by establishing relationships with other dealers in
 our industry," Lemonis said.  "We plan to continue our consolidation of the
 industry this year by targeting arrangements such as this, which will be
 accretive to earnings."
     The Sanford facility joins Recreation USA as its first wholesale-retail
 outlet; based on its success, the Company plans such additional facilities in
 other key markets.  The facility is located near Interstate 4, the main north-
 south artery between Orlando and Daytona.
     "Florida remains one of the best places to sell RVs in the United States,
 so it makes perfect sense to expand our retail offerings in this critical
 market," said Sam Thise, an executive general manager for Recreation USA.
 "Used motorhomes and trailers continue to be popular sellers, and our new
 location will establish Recreation USA as the leading sales force for quality,
 used product in Florida.
     "Our seven dealerships in Florida will ensure that consumers will be able
 to find service for their vehicles when they need it, no matter where they are
 traveling in the state."
     About Recreation USA: With the addition of its new auction division,
 Recreation USA will operate 15 dealerships in California, Florida, Kentucky,
 New Mexico, South Carolina, Virginia and West Virginia.  Recreation USA, the
 nation's only publicly traded national retailer, sells, services and finances
 more than 90 RV and 13 boat brands.  The Company also markets its offerings
 through its Internet site at www.RecUSA.com .
     The statements contained in this news release include certain predictions
 and projections that may be considered forward-looking statements under
 security laws.  These statements involve a number of risks and uncertainties
 that could cause results to differ materially including, but not limited to,
 the performance of the recreational vehicle or boat industries, certain
 customers or affiliated companies, as well as other economic, competitive,
 governmental and technological factors affecting the Company's operations,
 markets, products, services and prices.
 
 SOURCE  Holiday RV Superstores, Inc.