Recreation USA Opens New Store in West Virginia

Location Strengthens Retailer's Presence in the Atlantic Region



Apr 24, 2001, 01:00 ET from Recreation USA

    FT. LAUDERDALE, Fla., April 24 /PRNewswire Interactive News Release/ --
 Holiday RV Superstores, Inc. (Nasdaq:   RVEE) announced today that it will open
 a new recreational vehicle and marine dealership in West Virginia, making it
 the Company's 16th retail location.
     The Ft. Lauderdale, Fla.-based RV and marine retailer, which is operating
 under the tradename Recreation USA, has created a satellite location by
 partnering with The Great Outdoors, a sporting good store and retail outlet
 for Bass Pro sport fishing boats in Ripley, W. Va.
     The Ripley dealership, which is located on Interstate 77 between
 Charleston and Parkersburg, will carry a line of camping trailers, pop-ups,
 motorhomes and mid-sized boats that cater to the interests of the store's
 current clientele.  The store is Recreation USA's fifth in the Atlantic
 region, and second in West Virginia.
     "Our new Ripley location represents an excellent opportunity for
 Recreation USA to capitalize on an existing retail outlet with great name
 recognition in the community to expand our nationwide presence," said Marcus
 A. Lemonis, president of Recreation USA.  "We realized that many customers
 coming to our Prosperity, W. Va. dealership were making the hour drive from
 Ripley, so we knew we had a ready-made customer base.
     "Rather than starting a new dealership, we found it was more cost
 effective to partner with an existing store that offered complementary
 products and would benefit from the addition of our product line and our
 expertise in service.  Recreation USA will continue to look for similar
 opportunities to establish new retail locations that will be accretive to
 earnings while expanding our market share in key geographic regions."
     Recreation USA plans to draw on its existing management team in Prosperity
 to launch its new store, which is slated to open in late May.  The Company
 will add two service technicians to the Ripley team in order to offer basic
 repair and maintenance services.
     "Our Ripley store allows us to strengthen our presence in the Atlantic
 region and reach an already strong base of outdoor enthusiasts who are
 interested in hunting and fishing," said Ernie Davis, executive general
 manager of the region for Recreation USA.  "These people already spend
 millions of dollars annually in pursuit of outdoor recreation, and that makes
 them excellent potential customers.
     "In keeping with our strategy of clustering new stores in key demographic
 hubs, the Ripley store gives us the opportunity to draw customers from
 Kentucky and Ohio.  It is in an excellent location on a key north-south travel
 route, and the store itself has great visibility from I-77."
     The Ripley store is the second new location for Recreation USA this month.
 Last week, the Company announced plans to launch the industry's first
 exclusive RV and marine auction in combination with a retail outlet for used
 vehicles near Orlando.
     About Recreation USA:  With the addition of its new auction division,
 Recreation USA will operate 16 retail stores in California, Florida, Kentucky,
 New Mexico, South Carolina, Virginia and West Virginia.  Recreation USA, the
 nation's only publicly traded national retailer, sells, services and finances
 more than 90 RV and 13 boat brands.  The Company also markets its offerings
 through its Internet site at www.RecUSA.com .
     The statements contained in this news release include certain predictions
 and projections that may be considered forward-looking statements under
 security laws.  These statements involve a number of risks and uncertainties
 that could cause results to differ materially including, but not limited to,
 the performance of the recreational vehicle or boat industries, certain
 customers or affiliated companies, as well as other economic, competitive,
 governmental and technological factors affecting the Company's operations,
 markets, products, services and prices.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X27772846
 
 

SOURCE Recreation USA
    FT. LAUDERDALE, Fla., April 24 /PRNewswire Interactive News Release/ --
 Holiday RV Superstores, Inc. (Nasdaq:   RVEE) announced today that it will open
 a new recreational vehicle and marine dealership in West Virginia, making it
 the Company's 16th retail location.
     The Ft. Lauderdale, Fla.-based RV and marine retailer, which is operating
 under the tradename Recreation USA, has created a satellite location by
 partnering with The Great Outdoors, a sporting good store and retail outlet
 for Bass Pro sport fishing boats in Ripley, W. Va.
     The Ripley dealership, which is located on Interstate 77 between
 Charleston and Parkersburg, will carry a line of camping trailers, pop-ups,
 motorhomes and mid-sized boats that cater to the interests of the store's
 current clientele.  The store is Recreation USA's fifth in the Atlantic
 region, and second in West Virginia.
     "Our new Ripley location represents an excellent opportunity for
 Recreation USA to capitalize on an existing retail outlet with great name
 recognition in the community to expand our nationwide presence," said Marcus
 A. Lemonis, president of Recreation USA.  "We realized that many customers
 coming to our Prosperity, W. Va. dealership were making the hour drive from
 Ripley, so we knew we had a ready-made customer base.
     "Rather than starting a new dealership, we found it was more cost
 effective to partner with an existing store that offered complementary
 products and would benefit from the addition of our product line and our
 expertise in service.  Recreation USA will continue to look for similar
 opportunities to establish new retail locations that will be accretive to
 earnings while expanding our market share in key geographic regions."
     Recreation USA plans to draw on its existing management team in Prosperity
 to launch its new store, which is slated to open in late May.  The Company
 will add two service technicians to the Ripley team in order to offer basic
 repair and maintenance services.
     "Our Ripley store allows us to strengthen our presence in the Atlantic
 region and reach an already strong base of outdoor enthusiasts who are
 interested in hunting and fishing," said Ernie Davis, executive general
 manager of the region for Recreation USA.  "These people already spend
 millions of dollars annually in pursuit of outdoor recreation, and that makes
 them excellent potential customers.
     "In keeping with our strategy of clustering new stores in key demographic
 hubs, the Ripley store gives us the opportunity to draw customers from
 Kentucky and Ohio.  It is in an excellent location on a key north-south travel
 route, and the store itself has great visibility from I-77."
     The Ripley store is the second new location for Recreation USA this month.
 Last week, the Company announced plans to launch the industry's first
 exclusive RV and marine auction in combination with a retail outlet for used
 vehicles near Orlando.
     About Recreation USA:  With the addition of its new auction division,
 Recreation USA will operate 16 retail stores in California, Florida, Kentucky,
 New Mexico, South Carolina, Virginia and West Virginia.  Recreation USA, the
 nation's only publicly traded national retailer, sells, services and finances
 more than 90 RV and 13 boat brands.  The Company also markets its offerings
 through its Internet site at www.RecUSA.com .
     The statements contained in this news release include certain predictions
 and projections that may be considered forward-looking statements under
 security laws.  These statements involve a number of risks and uncertainties
 that could cause results to differ materially including, but not limited to,
 the performance of the recreational vehicle or boat industries, certain
 customers or affiliated companies, as well as other economic, competitive,
 governmental and technological factors affecting the Company's operations,
 markets, products, services and prices.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X27772846
 
 SOURCE  Recreation USA