Red Herring Research Launches

Apr 11, 2001, 01:00 ET from Red Herring Communications, Inc.

    SAN FRANCISCO, April 11 /PRNewswire/ -- Red Herring Research, the research
 unit of Red Herring Communications, Inc., launched today offering accessible,
 in-depth reports that analyze financial, survey, and market trend data within
 key technology sectors.  The first round of reports focuses on topics at the
 center of the wireless and Internet sectors such as Bluetooth, streaming
 media, and wireless Internet service providers (WISPs).  Reports are available
 on Red Herring's Research Channel at http://www.redherring.com/research.
     Red Herring Research (RHR) reports are designed to help business leaders
 and industry thinkers gain reliable business intelligence with a balanced
 blend of insightful discussion and pertinent infographics.  RHR analysis
 addresses the information needs of senior-level managers, executives,
 consultants, academics, and students and is priced within a range from $95 to
 $750.
     Red Herring Research offers three different types of research packages.
 RHR Profile reports review the business applications of technology and the
 companies along the value chain within the covered sectors.  RHR Analytical
 reports examine the operational and financial underpinnings of business models
 within covered sectors.  RHR Focus reports are precise and brief, offering
 practical glimpses of the factors driving operational outcomes within covered
 sectors.
     "Slowing economies, refocused corporate and consumer spending, and limited
 access to capital require that investors and corporate executives make
 business and investment decisions based on the fundamental drivers within a
 particular business model.  Red Herring Research will inform those decisions,"
 said Director Tony Nash.
     Red Herring Research is the latest addition to the company's globally
 branded properties that include Red Herring magazine, RedHerring.com, and Red
 Herring Events.  Red Herring Research combines the insights and integrity that
 have established the Red Herring brand as the leading source of information on
 the business of technology, innovation, and entrepreneurialism.
 
     Brief Sampling of Report Abstracts:
 
     Their Palms are Red: The Business of WISPs
      Many believe that the mobile virtual network operator (MVNO) model will
      be key to the successful development of and transition to next-generation
      wireless networks.  An assortment of wireless Internet service providers
      (WISPs) act as MNVOs in the world of wireless data, reselling wireless
      airtime using the networks of carriers that now offer predominantly voice
      services.  That business model, however, faces a number of challenges
      that threaten its longer-term viability.
 
      Using various operational data from OmniSky as a proxy, this report
      examines the cost structure of a reseller of wireless Internet services
      to illustrate the cost relationship between wireless data resellers and
      the network operators whose airtime they resell. Moreover, the report
      reviews the key drivers of success going forward.
 
     The $5 Bluetooth Chipset: The Economics of Chipmaking in the Context of
     Bluetooth Devices
      This report will discuss why a single-chip solution is the most viable
      route to the goal of the $5 Bluetooth chip.  Although single-chip
      solutions can have vastly greater upfront design costs than multi-chip
      solutions, variable costs over the production lifespan of the chip can be
      much lower than those of multi-chip solutions.  This is due to greater
      efficiencies within the production process, lower materials costs per
      chip sold, and easier and cheaper integration into devices.
 
     The Cost of Streaming Media: An Overview and Sample Online Radio Scenario
      Streaming media availability and interest continue to grow in an era of
      increasingly competitive online content offerings.  The successful
      development of a streaming media offering requires companies to manage a
      complex cost structure, often involving several outside parties.  This
      report gives an overview of the components of cost within streaming media
      business scenarios and incorporates them into a hypothetical online radio
      model.
 
     Web Unwired: Profiles of Wireless Internet Service Providers
      Wireless network operators and consumers are roaming through what will
      indeed prove to be a perfect example of Darwinian economics.  Currently,
      there are 10 two-way, data-carrying networks operational in the United
      States, and more on the way.  As participants in a competition playing
      itself out in the daily wireless press, many wireless Internet service
      providers are investing billions of dollars to improve their networks,
      buy their competitors, and increase their subscriber base in numbers and
      usage.  The rest are publicly struggling with bankruptcy, restructuring,
      and the need to fundamentally amend their businesses.  The focus of this
      report is on these wireless networks and the companies that provide
      wireless device users with connectivity.
 
     The Bluetooth Report: The Coming Revolution in Personal Networking
      This report looks at the Bluetooth technology, history, uses, impacts,
      and major players in order to offer a clear understanding of this new
      specification.
 
     The Streaming Report: A Profile of Players and Technology in Streaming
     Media
      Rich media, on-demand, anywhere you want. That's the dream of the typical
      player in the streaming media industry.  From small samples of the tracks
      on newly released CDs to feature-length movies viewed on a portable
      viewing screen, companies look to incorporate streaming media
      technologies into most of the ways the Internet is used.  This report
      examines the current state of the industry, and reviews the companies
      that will play major roles in its ongoing evolution.
 
     About Red Herring Communications, Inc.
     Red Herring Communications, Inc. is an integrated network of media
 properties connecting the people, companies and industries whose ideas and
 technological innovations are inspiring and reshaping the world of business.
 Founded in 1993, Red Herring magazine, the company's flagship platform,
 provides in-depth analysis and reporting on the business of technology,
 innovation and entrepreneurialism.  RedHerring.com, Red Herring Research and
 Red Herring Events offer a unique blend of news, commentary, financial
 analysis, investor tools, and access to leaders of emerging technologies and
 markets.  A privately held company, Red Herring Communications, Inc. is
 headquartered in San Francisco and has offices in New York, Los Angeles,
 Boston, and London.
 
 

SOURCE Red Herring Communications, Inc.
    SAN FRANCISCO, April 11 /PRNewswire/ -- Red Herring Research, the research
 unit of Red Herring Communications, Inc., launched today offering accessible,
 in-depth reports that analyze financial, survey, and market trend data within
 key technology sectors.  The first round of reports focuses on topics at the
 center of the wireless and Internet sectors such as Bluetooth, streaming
 media, and wireless Internet service providers (WISPs).  Reports are available
 on Red Herring's Research Channel at http://www.redherring.com/research.
     Red Herring Research (RHR) reports are designed to help business leaders
 and industry thinkers gain reliable business intelligence with a balanced
 blend of insightful discussion and pertinent infographics.  RHR analysis
 addresses the information needs of senior-level managers, executives,
 consultants, academics, and students and is priced within a range from $95 to
 $750.
     Red Herring Research offers three different types of research packages.
 RHR Profile reports review the business applications of technology and the
 companies along the value chain within the covered sectors.  RHR Analytical
 reports examine the operational and financial underpinnings of business models
 within covered sectors.  RHR Focus reports are precise and brief, offering
 practical glimpses of the factors driving operational outcomes within covered
 sectors.
     "Slowing economies, refocused corporate and consumer spending, and limited
 access to capital require that investors and corporate executives make
 business and investment decisions based on the fundamental drivers within a
 particular business model.  Red Herring Research will inform those decisions,"
 said Director Tony Nash.
     Red Herring Research is the latest addition to the company's globally
 branded properties that include Red Herring magazine, RedHerring.com, and Red
 Herring Events.  Red Herring Research combines the insights and integrity that
 have established the Red Herring brand as the leading source of information on
 the business of technology, innovation, and entrepreneurialism.
 
     Brief Sampling of Report Abstracts:
 
     Their Palms are Red: The Business of WISPs
      Many believe that the mobile virtual network operator (MVNO) model will
      be key to the successful development of and transition to next-generation
      wireless networks.  An assortment of wireless Internet service providers
      (WISPs) act as MNVOs in the world of wireless data, reselling wireless
      airtime using the networks of carriers that now offer predominantly voice
      services.  That business model, however, faces a number of challenges
      that threaten its longer-term viability.
 
      Using various operational data from OmniSky as a proxy, this report
      examines the cost structure of a reseller of wireless Internet services
      to illustrate the cost relationship between wireless data resellers and
      the network operators whose airtime they resell. Moreover, the report
      reviews the key drivers of success going forward.
 
     The $5 Bluetooth Chipset: The Economics of Chipmaking in the Context of
     Bluetooth Devices
      This report will discuss why a single-chip solution is the most viable
      route to the goal of the $5 Bluetooth chip.  Although single-chip
      solutions can have vastly greater upfront design costs than multi-chip
      solutions, variable costs over the production lifespan of the chip can be
      much lower than those of multi-chip solutions.  This is due to greater
      efficiencies within the production process, lower materials costs per
      chip sold, and easier and cheaper integration into devices.
 
     The Cost of Streaming Media: An Overview and Sample Online Radio Scenario
      Streaming media availability and interest continue to grow in an era of
      increasingly competitive online content offerings.  The successful
      development of a streaming media offering requires companies to manage a
      complex cost structure, often involving several outside parties.  This
      report gives an overview of the components of cost within streaming media
      business scenarios and incorporates them into a hypothetical online radio
      model.
 
     Web Unwired: Profiles of Wireless Internet Service Providers
      Wireless network operators and consumers are roaming through what will
      indeed prove to be a perfect example of Darwinian economics.  Currently,
      there are 10 two-way, data-carrying networks operational in the United
      States, and more on the way.  As participants in a competition playing
      itself out in the daily wireless press, many wireless Internet service
      providers are investing billions of dollars to improve their networks,
      buy their competitors, and increase their subscriber base in numbers and
      usage.  The rest are publicly struggling with bankruptcy, restructuring,
      and the need to fundamentally amend their businesses.  The focus of this
      report is on these wireless networks and the companies that provide
      wireless device users with connectivity.
 
     The Bluetooth Report: The Coming Revolution in Personal Networking
      This report looks at the Bluetooth technology, history, uses, impacts,
      and major players in order to offer a clear understanding of this new
      specification.
 
     The Streaming Report: A Profile of Players and Technology in Streaming
     Media
      Rich media, on-demand, anywhere you want. That's the dream of the typical
      player in the streaming media industry.  From small samples of the tracks
      on newly released CDs to feature-length movies viewed on a portable
      viewing screen, companies look to incorporate streaming media
      technologies into most of the ways the Internet is used.  This report
      examines the current state of the industry, and reviews the companies
      that will play major roles in its ongoing evolution.
 
     About Red Herring Communications, Inc.
     Red Herring Communications, Inc. is an integrated network of media
 properties connecting the people, companies and industries whose ideas and
 technological innovations are inspiring and reshaping the world of business.
 Founded in 1993, Red Herring magazine, the company's flagship platform,
 provides in-depth analysis and reporting on the business of technology,
 innovation and entrepreneurialism.  RedHerring.com, Red Herring Research and
 Red Herring Events offer a unique blend of news, commentary, financial
 analysis, investor tools, and access to leaders of emerging technologies and
 markets.  A privately held company, Red Herring Communications, Inc. is
 headquartered in San Francisco and has offices in New York, Los Angeles,
 Boston, and London.
 
 SOURCE  Red Herring Communications, Inc.