Redesigned Sacramento Bee Arrives April 3

Apr 02, 2001, 01:00 ET from The Sacramento Bee

    SACRAMENTO, Calif., April 2 /PRNewswire/ -- Readers of The Sacramento Bee
 wake up to a fresh look April 3 as the newspaper converts to a brighter and
 livelier design while launching an array of new features, reader services and
 expansions in news coverage.
     Through the redesign, The Bee joins major newspapers across North America
 in switching to a slightly narrower page width, known in the industry as a
 50-inch web format. The format has become a newspaper industry standard and is
 used at more than 200 newspapers, including the Los Angeles Times,
 San Francisco Chronicle and USA Today.
     "Our redesign and new features blend innovation with tradition in a way
 that invigorates The Bee while maintaining the values and high standards our
 readers expect," said President and Publisher of The Sacramento Bee, Janis
 Besler Heaphy.
     Combined with a more readable typeface and headline style, readers will
 find The Bee easier to explore wherever they are -- at home, on a bus or in a
 restaurant. And there will be a lot more of The Bee to enjoy, with an
 aggressive expansion in capitol and California news coverage, along with
 several new reader-friendly features. These range from a full-color weather
 page on the back of the Metro section to a Page A3 cleared of advertising and
 devoted entirely to state capital coverage and news from throughout
 California. Meanwhile, a brighter front page with a new layout will invite
 readers into more colorful newspaper, but one they will still easily
 recognize.
     "We've added a lot of new content, but we did so while trying to maintain
 the basic look and integrity of The Bee. And, of course, we'll still do the
 kind of aggressive in-depth reporting for which we are known," said Rick
 Rodriguez, executive editor and senior vice president of The Sacramento Bee.
     In addition, The Bee will introduce several new columns, a revamped Scene
 section and beefed up River Cats baseball coverage -- all detailed in the
 attached fact sheet.
     Planning for the entire redesign took several months and even focused on
 "Scoopy" the bee, the newspaper's mascot, who will grace the masthead and
 weather page in full color.
     As for moving from 12 3/8-inch to 11.5 inch-wide pages, the change will
 not only mean convenience for readers, but will dramatically cut paper use and
 save printing costs for the newspaper, and ultimately, trees for the
 environment.
     Currently the second-largest newspaper in Northern California,
 The Sacramento Bee has an average daily circulation of 296,610 and is the
 flagship newspaper of the McClatchy Company.
     Winner of three Pulitzer Prizes, The Bee is ranked among the nation's top
 21 U.S. newspapers by the Columbia School of Journalism. The Bee has been
 serving Northern California since 1857.
 
     Starting Tuesday, a redesigned Sacramento Bee will introduce several new
 columns, features and changes in news coverage, including:
 
     -- An ad-free Page A3 devoted to increased California and state capitol
        coverage, with full-color graphics and photography.
     -- Front-page analysis each Monday of specific issues affecting readers
        that week.
     -- Full-color weather coverage on the back of The Bee's Metro section that
        featuring forecasts from around the world, with special emphasis on the
        region spanning the Bay Area to Truckee. Readers can also quickly find
        information on rainfall, pollen counts, snow depths, river levels and
        much more.
     -- A Tuesday "Scam Alert" column exposing Sacramento-area confidence
        schemes and offering advice on how to avoid them.
     -- Transportation and commuter news in an interactive "Back Seat Driver"
        column on Mondays.
     -- Profiles of community heroes who make a difference in "Above & Beyond"
        each Sunday in Metro.
     -- A bigger serving of Wednesday's Taste section with local chef
        interviews, more restaurant reviews and recipes for every taste and
        occasion.
     -- A talk-of-the-town style column by Senior Business Editor Bob Shallit
        that covers breaking stories and insider news on what Sacramento
        executives are really talking about.
     -- A new question-and-answer column for teens called "Sidetracks" by
        Kelly Richardson.
     -- A daily snapshot of regional and national economic conditions with a
        new graphic on the cover of Business.
     -- A recharged Scene section spotlighting fashion, relationships and pop
        culture, along with more coverage of where to go and what to do.
     -- Even more coverage of the Sacramento River Cats in Sports and a new
        cartoon -- "In The Bleachers."
 
 

SOURCE The Sacramento Bee
    SACRAMENTO, Calif., April 2 /PRNewswire/ -- Readers of The Sacramento Bee
 wake up to a fresh look April 3 as the newspaper converts to a brighter and
 livelier design while launching an array of new features, reader services and
 expansions in news coverage.
     Through the redesign, The Bee joins major newspapers across North America
 in switching to a slightly narrower page width, known in the industry as a
 50-inch web format. The format has become a newspaper industry standard and is
 used at more than 200 newspapers, including the Los Angeles Times,
 San Francisco Chronicle and USA Today.
     "Our redesign and new features blend innovation with tradition in a way
 that invigorates The Bee while maintaining the values and high standards our
 readers expect," said President and Publisher of The Sacramento Bee, Janis
 Besler Heaphy.
     Combined with a more readable typeface and headline style, readers will
 find The Bee easier to explore wherever they are -- at home, on a bus or in a
 restaurant. And there will be a lot more of The Bee to enjoy, with an
 aggressive expansion in capitol and California news coverage, along with
 several new reader-friendly features. These range from a full-color weather
 page on the back of the Metro section to a Page A3 cleared of advertising and
 devoted entirely to state capital coverage and news from throughout
 California. Meanwhile, a brighter front page with a new layout will invite
 readers into more colorful newspaper, but one they will still easily
 recognize.
     "We've added a lot of new content, but we did so while trying to maintain
 the basic look and integrity of The Bee. And, of course, we'll still do the
 kind of aggressive in-depth reporting for which we are known," said Rick
 Rodriguez, executive editor and senior vice president of The Sacramento Bee.
     In addition, The Bee will introduce several new columns, a revamped Scene
 section and beefed up River Cats baseball coverage -- all detailed in the
 attached fact sheet.
     Planning for the entire redesign took several months and even focused on
 "Scoopy" the bee, the newspaper's mascot, who will grace the masthead and
 weather page in full color.
     As for moving from 12 3/8-inch to 11.5 inch-wide pages, the change will
 not only mean convenience for readers, but will dramatically cut paper use and
 save printing costs for the newspaper, and ultimately, trees for the
 environment.
     Currently the second-largest newspaper in Northern California,
 The Sacramento Bee has an average daily circulation of 296,610 and is the
 flagship newspaper of the McClatchy Company.
     Winner of three Pulitzer Prizes, The Bee is ranked among the nation's top
 21 U.S. newspapers by the Columbia School of Journalism. The Bee has been
 serving Northern California since 1857.
 
     Starting Tuesday, a redesigned Sacramento Bee will introduce several new
 columns, features and changes in news coverage, including:
 
     -- An ad-free Page A3 devoted to increased California and state capitol
        coverage, with full-color graphics and photography.
     -- Front-page analysis each Monday of specific issues affecting readers
        that week.
     -- Full-color weather coverage on the back of The Bee's Metro section that
        featuring forecasts from around the world, with special emphasis on the
        region spanning the Bay Area to Truckee. Readers can also quickly find
        information on rainfall, pollen counts, snow depths, river levels and
        much more.
     -- A Tuesday "Scam Alert" column exposing Sacramento-area confidence
        schemes and offering advice on how to avoid them.
     -- Transportation and commuter news in an interactive "Back Seat Driver"
        column on Mondays.
     -- Profiles of community heroes who make a difference in "Above & Beyond"
        each Sunday in Metro.
     -- A bigger serving of Wednesday's Taste section with local chef
        interviews, more restaurant reviews and recipes for every taste and
        occasion.
     -- A talk-of-the-town style column by Senior Business Editor Bob Shallit
        that covers breaking stories and insider news on what Sacramento
        executives are really talking about.
     -- A new question-and-answer column for teens called "Sidetracks" by
        Kelly Richardson.
     -- A daily snapshot of regional and national economic conditions with a
        new graphic on the cover of Business.
     -- A recharged Scene section spotlighting fashion, relationships and pop
        culture, along with more coverage of where to go and what to do.
     -- Even more coverage of the Sacramento River Cats in Sports and a new
        cartoon -- "In The Bleachers."
 
 SOURCE  The Sacramento Bee