Reef Entices Potential Solutions Providers With the Launch of Its Global Business Partner Program

Extensive Training, Business Development and Revenue Sharing Opportunities

For Integrators Looking to Add Latest Internet Applications to Their Range

Of Offerings



Apr 02, 2001, 01:00 ET from Reef

    SAN FRANCISCO, April 2 /PRNewswire/ -- Reef(R) (www.Reef.com), a leading
 global provider of Internet software applications for the management of
 e-business, today launched a distinctive Global Business Partner Program that
 offers a range of unique value propositions and business benefits for Reef's
 solutions partners, including systems integrators, web agencies, value-added
 resellers and consultants. Reef's latest global partner initiative offers
 significant revenue streams, free integration services, and free training to
 solutions partners, enabling them to capitalize on Reef's unique technology to
 cost-effectively deliver custom solutions and high-margin services to their
 customers.
     Participants in Reef's Business Partner Program benefit from lucrative
 financial rewards based upon Reef's 100% channel-oriented sales strategy. By
 employing a dual-pronged sales approach, Reef targets key customer accounts,
 secures deals, and then calls upon its solutions partners to deliver final
 solutions to these accounts. As a result, Reef's solutions partners experience
 significant ongoing business and revenue opportunities brought directly to
 them by Reef. An added benefit is that Reef's solutions partners are able to
 capitalize on the short learning curve and ease of integration of Reef's
 InternetWare(TM), which means they can reduce design and development costs,
 accelerate time to market, and optimize their technical resources. In
 addition, Reef's solutions partners are able to use less experienced staff for
 integration projects, freeing up their more experienced staff so they can
 focus on higher-margin projects.
     "The success of Reef's business depends upon the success of our solutions
 partners, which is what drove us to develop and launch such a partner-centric
 program. We are confident that the implementation of Reef's Business Partner
 Program will provide our solutions partners with the business opportunities
 and technical support they need not only to be successful and derive ongoing
 revenues, but also to guarantee that we deliver quality and expertise to our
 mutual customers," stated Reef's president, CEO and co-founder,
 Philippe Brawerman.
     "A challenge solutions providers often face is that of balancing the
 acquisition of new technical skills and capabilities with the acquisition of
 new business opportunities. So we are very impressed with what Reef's Business
 Partner Program brings to the table," said Bernie Leung, president of
 Mesa Technology in Schaumberg, Illinois. "Reef offers us a powerful product
 and business development expertise to unlock new business opportunities, and
 the training and support we need to design and implement excellent technical
 solutions for our customers."
     "TechLink is excited to participate in Reef's Business Partner Program. We
 can take advantage of the program's benefits to increase business
 opportunities and better service our existing customers," stated
 Yvette Godwin, CEO of TechLink, located in Sophia Antipolis in southern
 France. "Through this program, Reef has become a valuable technical resource
 for our engineers and system integrators. For us, the major value that Reef
 provides is the hours of technical support that they return to TechLink. This
 is truly an industry first."
 
     Business Partner Program Details
     Reef Business Partner Program provides solutions partners with a mix of
 unique and exclusive benefits, including free days of both project management
 and integration services to support partners in their first projects. The
 program also provides free training, marketing and sales tools, access to
 product support through the Reef Partner Portal, and a 24-hour hotline for
 additional technical expertise. In order to ensure that all solutions partners
 gain a thorough understanding of Reef applications and maintain an in-house
 staff of individuals skilled to customize Reef products and solutions, Reef
 has designed a comprehensive training curriculum that ensures partners'
 project managers, web integrators and developers become experts on Reef
 InternetWare.
 
     About Reef
     Reef is a leading global Internet software company that provides an open,
 integrated, software-based foundation for managing dynamic e-business.
 Companies of all sizes use Reef Internetware(R) to embrace continuous change
 and maximize e-business efficiencies by empowering non-technical business
 professionals to directly manage online content, commerce, community services,
 and business process coordination using a standard Web browser. TIME Digital
 Europe recognized president, CEO and co-founder Philippe Brawerman as Europe's
 most influential high technology entrepreneur of 2000. TIME Magazine also
 ranked Reef as one of Europe's 50 Hottest Technology Firms. Reef is a
 privately held company funded by Goldman Sachs, 3i, Cisco Systems, Net Fund
 Europe, Profrigo, Viventures, and other investors. Led by an experienced
 management team with proven industry success, the company serves a broad range
 of industries, including media/entertainment, telecommunications, healthcare,
 information technology, finance, and retail. With offices in Asia-Pacific,
 Europe, and North America, Reef can be found on the Web at www.reef.com.
 
     NOTE:  Reef, the Reef logo, Reef Internetware, are trademarks or
 registered trademarks of Reef S.A./N.V. All other trademarks are the property
 of their respective owners.
 
 

SOURCE Reef
    SAN FRANCISCO, April 2 /PRNewswire/ -- Reef(R) (www.Reef.com), a leading
 global provider of Internet software applications for the management of
 e-business, today launched a distinctive Global Business Partner Program that
 offers a range of unique value propositions and business benefits for Reef's
 solutions partners, including systems integrators, web agencies, value-added
 resellers and consultants. Reef's latest global partner initiative offers
 significant revenue streams, free integration services, and free training to
 solutions partners, enabling them to capitalize on Reef's unique technology to
 cost-effectively deliver custom solutions and high-margin services to their
 customers.
     Participants in Reef's Business Partner Program benefit from lucrative
 financial rewards based upon Reef's 100% channel-oriented sales strategy. By
 employing a dual-pronged sales approach, Reef targets key customer accounts,
 secures deals, and then calls upon its solutions partners to deliver final
 solutions to these accounts. As a result, Reef's solutions partners experience
 significant ongoing business and revenue opportunities brought directly to
 them by Reef. An added benefit is that Reef's solutions partners are able to
 capitalize on the short learning curve and ease of integration of Reef's
 InternetWare(TM), which means they can reduce design and development costs,
 accelerate time to market, and optimize their technical resources. In
 addition, Reef's solutions partners are able to use less experienced staff for
 integration projects, freeing up their more experienced staff so they can
 focus on higher-margin projects.
     "The success of Reef's business depends upon the success of our solutions
 partners, which is what drove us to develop and launch such a partner-centric
 program. We are confident that the implementation of Reef's Business Partner
 Program will provide our solutions partners with the business opportunities
 and technical support they need not only to be successful and derive ongoing
 revenues, but also to guarantee that we deliver quality and expertise to our
 mutual customers," stated Reef's president, CEO and co-founder,
 Philippe Brawerman.
     "A challenge solutions providers often face is that of balancing the
 acquisition of new technical skills and capabilities with the acquisition of
 new business opportunities. So we are very impressed with what Reef's Business
 Partner Program brings to the table," said Bernie Leung, president of
 Mesa Technology in Schaumberg, Illinois. "Reef offers us a powerful product
 and business development expertise to unlock new business opportunities, and
 the training and support we need to design and implement excellent technical
 solutions for our customers."
     "TechLink is excited to participate in Reef's Business Partner Program. We
 can take advantage of the program's benefits to increase business
 opportunities and better service our existing customers," stated
 Yvette Godwin, CEO of TechLink, located in Sophia Antipolis in southern
 France. "Through this program, Reef has become a valuable technical resource
 for our engineers and system integrators. For us, the major value that Reef
 provides is the hours of technical support that they return to TechLink. This
 is truly an industry first."
 
     Business Partner Program Details
     Reef Business Partner Program provides solutions partners with a mix of
 unique and exclusive benefits, including free days of both project management
 and integration services to support partners in their first projects. The
 program also provides free training, marketing and sales tools, access to
 product support through the Reef Partner Portal, and a 24-hour hotline for
 additional technical expertise. In order to ensure that all solutions partners
 gain a thorough understanding of Reef applications and maintain an in-house
 staff of individuals skilled to customize Reef products and solutions, Reef
 has designed a comprehensive training curriculum that ensures partners'
 project managers, web integrators and developers become experts on Reef
 InternetWare.
 
     About Reef
     Reef is a leading global Internet software company that provides an open,
 integrated, software-based foundation for managing dynamic e-business.
 Companies of all sizes use Reef Internetware(R) to embrace continuous change
 and maximize e-business efficiencies by empowering non-technical business
 professionals to directly manage online content, commerce, community services,
 and business process coordination using a standard Web browser. TIME Digital
 Europe recognized president, CEO and co-founder Philippe Brawerman as Europe's
 most influential high technology entrepreneur of 2000. TIME Magazine also
 ranked Reef as one of Europe's 50 Hottest Technology Firms. Reef is a
 privately held company funded by Goldman Sachs, 3i, Cisco Systems, Net Fund
 Europe, Profrigo, Viventures, and other investors. Led by an experienced
 management team with proven industry success, the company serves a broad range
 of industries, including media/entertainment, telecommunications, healthcare,
 information technology, finance, and retail. With offices in Asia-Pacific,
 Europe, and North America, Reef can be found on the Web at www.reef.com.
 
     NOTE:  Reef, the Reef logo, Reef Internetware, are trademarks or
 registered trademarks of Reef S.A./N.V. All other trademarks are the property
 of their respective owners.
 
 SOURCE  Reef