Regal Entertainment Group and Hannover House Launch National Campaign for "All's Faire In Love"

High Profile Campaign Designed to Generate Over 300 Million Consumer Impressions

Oct 14, 2011, 14:54 ET from Hannover House

LOS ANGELES, Oct. 14, 2011 /PRNewswire/ -- Hannover House, the entertainment division of Target Development Group, Inc. (TDGI.PK) has launched the national support campaign and promotions with Regal Entertainment Group for the October 28 theatrical release of "All's Faire In Love," starring Christina Ricci.  The multi-faceted marketing, advertising and publicity campaign for the film includes home-page visibility with Regal's official website,, and extensive support with advertising, publicity and in-theatre promotions.


Regal theatre locations across the country are already exhibiting the trailer for "All's Faire In Love," with an expansion of trailer visibility set for next weekend to correspond with the wide release of the "Three Musketeers" feature.  Signage, posters and lobby standees will also be visible in all Regal locations slated to screen the Hannover House romantic comedy.

Advertising support for the film includes prominent visibility on high traffic websites, national and spot market television ads, radio promotions and ads with CBS and Clear Channel, and local market newspapers.  Extensive publicity efforts have been launched, with national outreach from Murphy PR, internet and social outreach by Lost Boys Interactive and field market publicity to maximize visibility and coverage in the top forty markets. Additional advertising and publicity efforts have been initiated to reach some of the millions of Renaissance Faire participants and fans, due to the film's appealing setting.

"There's quite a bit more in the works that will be announced over the next two weeks," said Eric Parkinson, C.E.O. of Hannover House and Target Development Group, Inc.  "We're honored and excited to be partnered with Regal Entertainment Group, Inc., on their first theatrical exclusive, and hope to draw a lot of attention to this film."

Regal Entertainment Group operates over 6,700 screens in more than 550 locations in America under the marquee brands of Regal Cinemas, Edwards Theatres and United Artists Theatres.

Initial release markets for the film on October 28 are:  New York, Los Angeles, Chicago, Philadelphia, Dallas-Ft. Worth, San Francisco, Boston, Washington, D.C., Atlanta, Houston, Detroit, Seattle-Tacoma, Tampa-St. Petersburg, Minneapolis-St. Paul, Miami-Ft. Lauderdale, Denver, Cleveland-Akron, Orlando-Daytona, Sacramento, St. Louis, Portland, Raleigh-Durham, Charlotte, Indianapolis, San Antonio, Baltimore, San Diego, Nashville, Kansas City and Austin.


"All's Faire In Love" is a romantic comedy starring Christina Ricci ("The Addams Family," "Sleepy Hollow," "Speed Racer"), Owen Benjamin ("The House Bunny"), Matthew Lillard ("Scooby Doo," "Scream"), Ann Margret ("Viva Las Vegas," "Carnal Knowledge," "Tommy") Cedric the Entertainer ("Cadillac Records," "Street Kings," "The Honeymooners"), Bill Engvall ("The Bill Engvall Show"), and Nadine Velazquez ("My Name Is Earl"), in the first modern day romantic comedy set in a renaissance faire.  The film was directed by Scott Marshall ("Keeping up with the Steins", "Blonde Ambition"), and was shot on location at the Michigan Renaissance Festival in Holly, MI.  

Scott Marshall, director and writer, and  R.A. White, writer of original screenplay have created a comedy set in the world of Renaissance Faires with a unique society of actors, singers, glass-blowers, ale merchants, sword-smiths, insulters and other crafts people dedicated to preserving the living memory of the golden age of Europe.

"The movie takes a funny and insightful look at class rivalry in a modern day romance at a Renaissance Faire (Ren Faire or just Faire) and is an amalgam of a craft fair; it's partly historical reenactment, it's partly performance art," said Marshall. "Everyone working at Faire dresses in costumes (or garb) typical of the late Elizabethan period. There are many booths selling both crafts and food. Parades wind their way through the crowds. Jugglers, musicians, magicians, and other entertainers perform through the day. You wander about, examining goods for sale, sampling foods, watching plays and performers, and of course drinking fine English Ale."

"I have always enjoyed the Renaissance Faires for their colorful costumes, witty Shakespearean re-enactments, beautiful women, and a step back into the Elizabethan England lifestyle of the period. There are ribbons and flags waving in the wind, the sound of bells, of lutes, of ocarinas in the air, the lilt of foreign accents, the smell of cooking foods and flowers, the outdoor carnival, sun on your face and the wind blowing up through beautiful flowing gowns of woman of the period," said Michael Mendelsohn, CEO of Patriot Pictures, LLC.  "Risk the Queen confiscating your street clothes and join in the class struggle between the peasants and the royals, the underdogs against the establishment and young love threatened by dastardly intentions of the wicked. When was the last time a fireman played the Queen's sorcerer Merlin, and tried to sell you Magical powers based upon a librarian's Wenches brew while breaking all the laws of fornication under the conscription of the King?"

The tale begins with Will, the school's quarterback, being sentenced to a summer at the "All's Faire in Love" local renaissance faire by Prof. Schockworthy, in hopes of salvaging his English literature grade, required for him to graduate. Will's self-worth further diminishes as he is made the backstage gimp for the rag-tag Greenbrier Theater Troupe. The same fate is true for Kate, a singer/actress who is blossoming on the stage and likewise in Will's heart.

Will and Kate get the chance to prove themselves when Queen Banks, Faire's chief benefactress, hosts the year end talent competition. The young actors must overcome all manner of opposition to prove their worth, win the day, and – perhaps – fall in madly in love. "This movie shows the real life aspect of the renaissance faire," said Marshall. "...including the spirit, passion, humor and wench appeal...for the whole family...someone is always falling in love and defending a lady's honor with sharp sword and tongue..."

Mendelsohn's Patriot Pictures produced and financed the movie with Ron Singer and Scott Reed. Mendelsohn himself has arranged production financing for over 303 films. He is Executive Producer of the HBO documentary ("Genocide in Darfur - Sand and Sorrow") with George Clooney that aired in the winter of 2007; executive produced and co-financed "Lord of War," released by Lions Gate Films (directed by Andrew Niccol and starring Nicolas Cage and Ethan Hawke); and "Material Girls," released by MGM (directed by Martha Coolidge and starring Hilary Duff and Anjelica Huston). Mendelsohn has also arranged financing for such major blockbuster films like Beacon Pictures and Wolfgang Peterson's "Air Force One," (starring Harrison Ford); Lakeshore Entertainment-produced "The Mothman Prophecies" (starring Richard Gere) and "Underworld" (starring Kate Beckinsale); the Wachowski Brothers' "The Matrix" (starring Keanu Reeves); Icon Pictures-produced "What Women Want" (starring Mel Gibson), and Quentin Tarantino's "Reservoir Dogs" (starring Harvey Keitel). Films currently in pre-production at Patriot include "Vengeance: A Love Story", starring Samuel L. Jackson, James Woods, Abigail Breslin, and Dianne Wiest, to be directed by Harold Becker and Maxim Magazines' Halloween.

For More Information Contact:
Lauren Sterling, 479-751-4500 /

SOURCE Hannover House