REI Signs Subsite Listings Deal With LookSmart

Leading Outdoor Retailer Buys Search Inclusion Listings in LookSmart Directory

To Reach Customers Online



Apr 26, 2001, 01:00 ET from LookSmart

    SAN FRANCISCO, April 26 /PRNewswire/ --
 LookSmart (Nasdaq:   LOOK; ASX: LOK), has signed a Subsite Listings deal with
 Recreational Equipment, Inc. (REI), the leading retailer and online merchant
 of outdoor gear and clothing.  LookSmart Subsite Listings will allow REI to
 distribute deep content links throughout the LookSmart directory, offering
 Internet users direct access to outdoor products and clothing on the REI
 e-commerce site.  These listings will then appear as search results on major
 portals, including Microsoft's MSN, Excite, AltaVista and iWon.
     "Driving qualified traffic to REI.com is a primary objective of our online
 marketing strategy," said Devony Hastings, Online Marketing Manager for REI.
 "Subsite Listings help us increase the exposure of specific product lines to
 interested customers at the exact moment that they are looking for those very
 products."
     For example, online shoppers searching for camping gear on MSN, or any
 other LookSmart partner site, will find listings for related products
 available at REI.com displayed as part of the search results.  When clicked,
 the link will take the shopper directly to the corresponding page within
 REI.com where they will find relevant products and product specifications.
     "Search Inclusion products, like Subsite Listings, are leading the way for
 businesses who are trying to reach qualified potential customers online," said
 Brian Goler, senior vice president of sales at LookSmart.
     LookSmart Subsite Listings are an important new marketing tool designed to
 reach people who are ready to act.
     Available since the third quarter of 2000, Subsite Listings are already
 generating highly qualified leads for leading marketers including Eddie Bauer,
 Amazon, eBay, Gap, VerticalNet, Banana Republic, Deal Time, Old Navy, and
 Spiegel.
 
     About REI Online
     REI.com ( http://www.rei.com ) is the online destination for outdoor
 enthusiasts worldwide.  The Internet's biggest outdoor store, REI.com offers
 more than 78,000 individual items; a comprehensive library of more than
 45,000 pages of in-depth product information; expert gear advice and online
 clinics; an interactive community system and complete adventure travel
 service.  REI also operates REI-Outlet.com ( http://www.rei-outlet.com ) and
 REI Japan ( http://www.rei.co.jp ).
 
     About LookSmart
     LookSmart helps more than 35,000 businesses harness the power of Internet
 search to generate qualified leads. As the global leader in building,
 distributing and monetizing Web directories, LookSmart databases are searched
 60 million times a day, through five of the top 10 portals, five of the top
 10 ISPs and hundreds of additional ISP and media partners worldwide.
 LookSmart's distribution network reaches 82 percent, or more than four out of
 five U.S. Internet users, through Microsoft's MSN, Excite@Home, Alta Vista,
 iWon, Netscape Netcenter, Inktomi, Time Warner, Prodigy, Excite, Juno, CNN,
 Road Runner, Cox Interactive Media, InfoSpace, and Qwest. BTLookSmart,
 LookSmart's joint venture with BT, deploys LookSmart wireless and Web
 directory solutions for ISPs, portals and mobile Internet businesses across
 Europe and Asia-Pacific.  LookSmart is headquartered in San Francisco and can
 be contacted at 415-348-7000.
 
     Forward-Looking Statements
     This press release contains forward-looking statements based on our
 current expectations about our industry and our management's assumptions.
 Actual results could differ for various reasons, such as; the possibility that
 Subsite Listings will not be utilized by Internet end-users at projected
 rates; or our potential inability to generate sufficient listings and
 advertising revenue to reach profitability when planned; and other risks
 outlined in our annual report on Form 10-K and quarterly reports on Form 10-Q
 filed with the Securities and Exchange Commission.
 
     CONTACTS:  Kathryn Shantz of LookSmart, 415-348-7104, or
 kshantz@looksmart.net.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X77868143
 
 

SOURCE LookSmart
    SAN FRANCISCO, April 26 /PRNewswire/ --
 LookSmart (Nasdaq:   LOOK; ASX: LOK), has signed a Subsite Listings deal with
 Recreational Equipment, Inc. (REI), the leading retailer and online merchant
 of outdoor gear and clothing.  LookSmart Subsite Listings will allow REI to
 distribute deep content links throughout the LookSmart directory, offering
 Internet users direct access to outdoor products and clothing on the REI
 e-commerce site.  These listings will then appear as search results on major
 portals, including Microsoft's MSN, Excite, AltaVista and iWon.
     "Driving qualified traffic to REI.com is a primary objective of our online
 marketing strategy," said Devony Hastings, Online Marketing Manager for REI.
 "Subsite Listings help us increase the exposure of specific product lines to
 interested customers at the exact moment that they are looking for those very
 products."
     For example, online shoppers searching for camping gear on MSN, or any
 other LookSmart partner site, will find listings for related products
 available at REI.com displayed as part of the search results.  When clicked,
 the link will take the shopper directly to the corresponding page within
 REI.com where they will find relevant products and product specifications.
     "Search Inclusion products, like Subsite Listings, are leading the way for
 businesses who are trying to reach qualified potential customers online," said
 Brian Goler, senior vice president of sales at LookSmart.
     LookSmart Subsite Listings are an important new marketing tool designed to
 reach people who are ready to act.
     Available since the third quarter of 2000, Subsite Listings are already
 generating highly qualified leads for leading marketers including Eddie Bauer,
 Amazon, eBay, Gap, VerticalNet, Banana Republic, Deal Time, Old Navy, and
 Spiegel.
 
     About REI Online
     REI.com ( http://www.rei.com ) is the online destination for outdoor
 enthusiasts worldwide.  The Internet's biggest outdoor store, REI.com offers
 more than 78,000 individual items; a comprehensive library of more than
 45,000 pages of in-depth product information; expert gear advice and online
 clinics; an interactive community system and complete adventure travel
 service.  REI also operates REI-Outlet.com ( http://www.rei-outlet.com ) and
 REI Japan ( http://www.rei.co.jp ).
 
     About LookSmart
     LookSmart helps more than 35,000 businesses harness the power of Internet
 search to generate qualified leads. As the global leader in building,
 distributing and monetizing Web directories, LookSmart databases are searched
 60 million times a day, through five of the top 10 portals, five of the top
 10 ISPs and hundreds of additional ISP and media partners worldwide.
 LookSmart's distribution network reaches 82 percent, or more than four out of
 five U.S. Internet users, through Microsoft's MSN, Excite@Home, Alta Vista,
 iWon, Netscape Netcenter, Inktomi, Time Warner, Prodigy, Excite, Juno, CNN,
 Road Runner, Cox Interactive Media, InfoSpace, and Qwest. BTLookSmart,
 LookSmart's joint venture with BT, deploys LookSmart wireless and Web
 directory solutions for ISPs, portals and mobile Internet businesses across
 Europe and Asia-Pacific.  LookSmart is headquartered in San Francisco and can
 be contacted at 415-348-7000.
 
     Forward-Looking Statements
     This press release contains forward-looking statements based on our
 current expectations about our industry and our management's assumptions.
 Actual results could differ for various reasons, such as; the possibility that
 Subsite Listings will not be utilized by Internet end-users at projected
 rates; or our potential inability to generate sufficient listings and
 advertising revenue to reach profitability when planned; and other risks
 outlined in our annual report on Form 10-K and quarterly reports on Form 10-Q
 filed with the Securities and Exchange Commission.
 
     CONTACTS:  Kathryn Shantz of LookSmart, 415-348-7104, or
 kshantz@looksmart.net.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X77868143
 
 SOURCE  LookSmart