FARGO, N.D., Aug. 5, 2015 /PRNewswire/ -- reIMAGINE 2015, a Microsoft Dynamics® GP partner event, has partnered with MECLABS Institute, the parent company of MarketingSherpa, to deliver marketing-focused training at this year's annual conference, to be held in Fargo, North Dakota, September 21-23.
This year's reIMAGINE conference theme – YOU, reIMAGINED — places an emphasis on the preparedness and individual success of the partner. MECLABS will contribute to the theme by focusing on topics designed specifically for the marketing role.
"We are thrilled to have MECLABS Institute attend and participate in reIMAGINE 2015 and know our attendees in a marketing role will gain value in attending," Janet Lampert, President and COO, Dynamic Communities Inc., said. "Having a highly reputable organization such as the parent company of MarketingSherpa in attendance will greatly elevate the experience of the Dynamics GP partner as well as their marketing successes in the months ahead."
The MECLABS training session will be led by Jon Powell, Senior Manager of Executive Research and Development, MECLABS. Powell is a testing and optimization veteran with hands-on experience gained through managing hundreds of A/B and multivariate tests for ecommerce, healthcare, financial and educational Research partners and clients.
Powell's session, "The Strategic Formula for Web Conversion Success," will provide attendees with the tools they need to sift through the endless set of possibilities when it comes to improving headlines, copy, images and calls-to-action. The patented strategic formula Powell will share during his presentation equips marketers with a method they can use to improve their customers' digital experiences.
"We're really excited to partner with Microsoft Dynamics for reIMAGINE," Aimee Thompson, Events Manager, MECLABS, said. "Attendees will learn not only tactics that they can use to grow their careers, but actionable takeaways they can use to improve the overall experiences for their customers."
About reIMAGINE: reIMAGINE is the annual Microsoft Dynamics GP Partner-focused conference taking place September 21-23, 2015 in Fargo, ND. This conference is the premier training event for Dynamics GP Partners in the following roles: sales, marketing, executive, development, and consulting. www.reIMAGINE2015.com.
About MECLABS Institute
Founded in 1997 and based in Jacksonville, Florida, MECLABS is the world's largest research institute dedicated to discovering how people make choices.
By partnering with business leaders from Fortune 500 organizations and other businesses with a high volume of data and transactions, MECLABS has customer-first practices that lead to business success, resulting in a patented methodology. MECLABS is dedicated to taking an academic approach to improving the discipline of marketing by teaching its discoveries through workshops, online learning and the development of a graduate-level program.
MECLABS Institute has two publishing subsidiaries — MarketingExperiments and MarketingSherpa — that publish experiments and provide insights to the marketing community.
SOURCE Dynamic Communities Inc.