RE/MAX Brokers Set Plans in an Improving Market

Company Builds Momentum, Seeks to Maintain #1 Market Share

Aug 10, 2015, 15:54 ET from RE/MAX, LLC

BOSTON, Aug. 10, 2015 /PRNewswire/ -- Nearly 1,000 top RE/MAX brokers are in Boston for their annual Broker/Owner Conference. Beginning this morning, the conference has a full schedule of events with presentations from company executives and the real estate industry's leading speakers, coaches and technology gurus.

"RE/MAX developed innovative strategies for our brokers to survive the recession and now it's time for a new success formula in a much improved market," said Dave Liniger, CEO, Chairman of the Board and Co-Founder of RE/MAX, LLC. "These brokers who've come to Boston are among the best in our industry and they're the best because they're always eager to learn. Over the next couple of days of networking, sharing and inspiration, they'll learn how to be even better at providing the quality service that today's homebuyers and sellers expect."

At this morning's Opening General Session, Liniger stated that RE/MAX productivity remains high, the network is strong and growing stronger. When measured by residential transaction sides, nobody sells more real estate than RE/MAX. He also gave the attendees a powerful message of being resourceful in an evolving marketplace. 

"This market presents tremendous opportunity, but you have to understand the forces at play to take full advantage. Use appropriate technology, but always keep your customer first and you'll never go wrong," Liniger added.

Some of the key topics presented at the Opening General Session include:

  • Improving Market: June home sales were 9.6% above last year
  • New Homebuyers/Sellers: Millennials and Minorities make a big impact
  • Momentum: Development and recruiting program is attracting new agents
  • Ad Campaign: Camp + King selected as agency to design 2016 campaign
  • Ultimate Teams Event: RE/MAX supports teams on Dec. 8 in Las Vegas

RE/MAX President Geoff Lewis told the audience that RE/MAX continues to expand around the world with the addition of three countries in 2014 and growth of over 16,000 agents in the last 10 years outside the United States. He also provided an overview of an industry project that seeks to return listing control to brokers.

"Upstream will allow you, the broker, to control your listings and ensure the data is accurate.  And this is a great benefit for consumers who rely upon the accuracy of the listings they view online," Lewis said.

Closing out this morning's session was popular real estate coach Brian Buffini who told the brokers that they are responsible for their own success and, in the current market, they must create their own inventory.

About the RE/MAX Network:
RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. Over 100,000 agents provide RE/MAX a global reach of nearly 100 countries. When measured by residential transaction sides, nobody sells more real estate than RE/MAX.

RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, is a wholly-owned subsidiary of RMCO, LLC, which is controlled and managed by RE/MAX Holdings, Inc. (NYSE: RMAX).

With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $150 million for Children's Miracle Network Hospitals® and other charities.

For more information about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit www.remax.com/newsroom.

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SOURCE RE/MAX, LLC



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