CHESTER, N.J., Aug. 17, 2017 /PRNewswire/ -- strat-igence has named former corporate executive, agency veteran and global brand marketing communications expert Renee Kopkowski as President and Partner, effective August 14. Kopkowski joins the team led by Michelle Weese, strat-igence Founder and CEO.
Prior to joining strat-igence, Kopkowski served as VP of Communications for Popeyes Louisiana Kitchen, the world's second-largest quick-service chicken concept. Prior to Popeyes, Renee led Global External Communications for Mars, Incorporated. While at Mars, Renee also sat on the Management Team as Vice President of Corporate Affairs for Mars Chocolate North America.
Kopkowski spent eight years prior to her corporate life as co-owner of Wonder Public Relations, a boutique communications agency based near Atlanta, Georgia. Her early career included television news, as well as Media Relations and Internal Communications for two large hospital systems in Florida and Georgia.
"Renee's depth of expertise brings more of what strat-igence's client base requires – a strategic outlook and true business acumen," Weese said. "Her leadership and years on Corporate management teams gives her firsthand knowledge of what's needed to contribute at that level. I know that will add to the firm's strengths."
"I have a passion for providing communications counsel that can be easily implemented, supports the company's strategy, and leverages the strengths of each individual structure and organizational culture," said Kopkowski. "I'm excited to return to the agency side of the industry so I can work with a variety of clients and bring my unique corporate and global brand expertise to their organizations."
At both Popeyes and Mars, Kopkowski developed Corporate Communications and Public Relations strategies to build the organizations' reputation with a variety of stakeholders, ranging from employees, consumers, retailers, industry partners, NGOs, investors and franchisees. And, Kopkowski has a proven track record of leading large-scale leadership team meetings and International Franchisee Conferences.
Kopkowski is a former President of PRSA GA, the second-largest PRSA chapter in the US, and a member of the 2013 Arthur Page Future Leaders class.
Rooted in strategy + intelligence, strat-igence is a communications consultancy that puts business strategy at the center of every project and plan. The firm specializes in corporate and brand reputation, employee engagement and communications, digital and social media, issues and crisis management, and marketing communications strategies. Led by a seasoned team of corporate communications and marketing executives whose experience spans private and public companies across various industries, strat-igence serves organizations in the Consumer Goods, Food & Beverage, Healthcare, Insurance, and QSR sectors. It also quietly serves as communications counsel to a select group of Fortune 100 CEOs. Headquartered in New Jersey and Georgia, the privately owned firm leverages a global network of partners to bring both scale and specialization to its clients.
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