PORTLAND, Ore. Oct. 26, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a significant contract expansion with Gray Television. Rentrak's StationView Essentials TV ratings will now be available to KKTV, the CBS-affiliate in Colorado Springs, Colorado as well as KKCO, the NBC-affiliate in Grand Junction, Colorado. The expanded contract also includes three stations in Charlottesville, Virginia including CBS-affiliate, WCAV-TV; ABC-affiliate, WVAW; and FOX-affiliate, WAHU.
Gray Television, a local television broadcasting company which operates television stations throughout the country, already subscribes to Rentrak's TV database ratings service for ABC-affiliate KAKE in Wichita, Kansas; the ABC-affiliate KOLO-TV in Reno, Nevada; CBS-affiliate WIBW in Topeka, Kansas; and NBC-affiliate WOWT in Omaha, Nebraska.
"Rentrak provides our stations with the comprehensive, electronic, passive and highly predictive audience measurement local broadcasters have been seeking for years," said Nick Matesi, Vice-President, General Manager of KKTV in Colorado Springs.
"With its high-quality and efficient measurement service, Rentrak is exactly what my sales and news teams need to compete in today's highly competitive and fragmented viewing environment," said Dana McDonald, General Manager of KKCO in Grand Junction.
"Rentrak's massive measurement system in Charlottesville will provide our stations with daily, relevant and reliable ratings that will only enhance the success of our television stations," said Brad Ramsey, Vice President & General Manager of WCAV, WVAW, and WAHU.
"We have proven the value, utility and acceptability of Rentrak's service to stations, agencies and advertisers and we are excited to be further expanding our relationship with Gray," said Steven Walsh, Rentrak's Senior Vice President of Local Television Sales.
As the television ratings database currency, Rentrak provides daily measurement of all TV networks nationally and at a granular level in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation