Reportlinker Adds 2010 US Home Owners' Perception of Green and Innovative Materials in Buildings

Dec 21, 2010, 12:32 ET from Reportlinker

NEW YORK, Dec. 21, 2010 /PRNewswire/ -- announces that a new market research report is available in its catalogue:

Overall, awareness of green homes is relatively high – with nearly half of all survey respondents knowing what a "green home" (as defined by Frost & Sullivan) is when unaided. Specifically, awareness is highest among current home owners. Overall, future home owners have higher familiarity and future plans to install all of the various green home products/services surveyed compared to current home owners. Future home owners cite stronger future intentions to install all of the various green home systems/green products surveyed if a state/federal government or utility company grant/rebate is available compared to their current home owner counterparts.

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Nicolas Bombourg



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SOURCE Reportlinker