Reportlinker Adds Emerging Flavors in Soft Drinks: New Flavor Blends, Next Generation Superfruits, and Future Opportunities

Jun 21, 2010, 14:20 ET from Reportlinker

NEW YORK, June 21 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Emerging Flavors in Soft Drinks: New flavor blends, next generation superfruits, and future opportunities

http://www.reportlinker.com/p0207238/Emerging-Flavors-in-Soft-Drinks-New-flavor-blends-next-generation-superfruits-and-future-opportunities.html

Flavor stimulates one or both of the senses of taste and smell and/or as well as the tactical and temperature receptors in the mouth. Flavor in drinks is derived from a variety of sources, including added ingredients or reactions occurring during blending and processing.

From a consumer perspective, the main trends driving the soft drinks market are health and wellbeing, consumer sophistication, simplicity, experimentation and ethical and "green" purchasing. These consumer trends are putting pressure on the flavor industry to be much clearer and precise in terms of flavor definition (e.g. bourbon, Tahitian or Mexican vanilla), declaring whether flavors are natural or synthetic and stating the exact health benefits and ethical credentials of products. Some of the consumer trends overlap and others are contradictory which creates complexity for manufacturers as well as providing opportunities for the development of new and niche flavor groups.

This report provides a comprehensive review of growing and emerging flavors in soft drinks globally by sub-segment and region. In addition, it evaluates the drivers affecting the development of flavors, the technological developments and innovations in the soft drinks flavoring industry.

Key features of this report

• An evaluation of the current market dynamics in soft drinks and the key drivers behind the trends including a breakdown of consumer issues.

• An assessment of the latest regulatory developments in terms of product claims and nutritional labelling and how they impact the soft drinks industry

• Analysis of the key flavor trends from a regional and a segment-specific perspective as well as insight on new and fast growing flavors.

• An outline of new developments in science and technology including satiety, nutrient boosting and natural sweeteners; and an overview of how they will impact future flavor innovation.

Scope of this report

• Gain insight into consumer trends that are driving the soft drinks industry and how they influence flavor development.

• Learn which soft drinks segments have the highest growth rates and what opportunities they present for the flavor industry.

• Understand the latest NPD flavor trends by sub-segment and region and learn which ones are the most innovative.

• Assess the new research on traditional flavors and the impact it is having on innovation

• Identify the flavoring opportunities that are emerging from the latest technologies in satiety, nutrient boosting and natural sweeteners.

Key Market Issues

• From a consumer perspective, the main trends driving the soft drinks market are health and wellbeing, consumer sophistication, simplicity, experimentation and ethical and "green" purchasing

• These consumer trends are putting pressure on the flavor industry to be much clearer and precise in terms of flavor definition, informing consumers about the "green" and ethical credentials of ingredients/flavors, declaring whether flavors are natural or synthetic and stating the exact health benefits on labels.

• Flavors derived from high antioxidant, rich in vitamins or minerals, low sugar, and natural sources are growing in popularity even where no explicit health claims have been made by manufacturers.

• Due to their novel and often exotic flavor profiles and their widely reported health benefits, superfruits, herbs and botanicals will remain an important trend in soft drinks flavors.

Key findings from this report

• In bottled water, varieties of spices and herbs grew in popularity, with cinnamon, ginger, and basil all appearing in significantly more products in 2009, along with cardamom, cassis, black tea, and calamansi lime.

• A growing trend in concentrates is the launch of products designed to mix into either alcoholic or non-alcoholic cocktails. This area has widened into multiple flavor variations including Amaretto, Bloody Mary, Cosmopolitan, Irish Cream, Margarita, Mojito, and pina colada.

• In functional drinks herbs, spices and exotic fruits all increased in frequency. Chamomile had the most significant growth and a number of berry variants also appeared more frequently, including wild berry, and blue raspberry.

• Blended juices accounted for over 40% of new juice products launched in 2009. An emerging trend in juice drinks is to combine the health benefits of exotic fruits with herbs and teas to create a 'superjuice'

• Differentiating flavors by varietal, specie or origin will grow in the future as it will offer manufacturers the opportunity to expand ranges in mature flavor categories or to provide variety within a flavor group..

Key questions answered

• What are the key consumer drivers of the soft drinks industry and how are they impacting flavor innovation?

• What are the latest legislative challenges facing the industry and how does this affect the claims that can be made on product labels?

• What are the most popular and fastest growing flavors by soft drinks sub-segment and which segments are the most innovative?

• What opportunities do the latest technological developments in satiety, nutrient boosting and natural sweeteners present for the flavoring industry?

Table of Contents

Emerging Flavors in Soft Drinks

Executive summary 10

Market trends and drivers 10

Flavor trends in new product launches 11

Innovation trends and future outlook 12

Conclusions 13

Chapter 1 Introduction 16

Report overview 16

Flavors in soft drinks 16

Research methodology 17

Report structure 18

Chapter 2 Market trends and drivers 20

Summary 20

Introduction 21

Market overview 21

Functional drinks outpace other segments 22

Market drivers 23

Health and wellbeing 25

Functional foods 27

"Better for you" 29

Consumer sophistication 30

Simplicity 31

Experimentation 32

Ethical and "green" purchasing 33

Legislative challenges and labeling issues 34

Guidelines on "natural" flavors 36

Chapter 3 Flavor trends in new product launches 40

Summary 40

Introduction 41

Regional analysis 41

Bottled water 41

Carbonates 43

Concentrates 44

Functional drinks 46

Juices 47

RTD tea and coffee 49

Segment analysis 53

Bottled water 53

"Cold" grows as a selling point 60

Carbonates 63

Concentrates 69

Functional drinks 76

Juices 80

RTD tea and coffee 85

Product claims analysis 91

Bottled water 91

Carbonates 91

Concentrates 92

Functional drinks 93

Juices 94

RTD tea and coffee 95

Chapter 4 Innovations trends and future outlook 98

Summary 98

Introduction 99

New research boosts functionality of traditional flavors 99

Fruits 99

Coffee and tea 101

Technologies to improve flavor 102

Chocolate 103

Milk 104

Flavoring opportunities 105

Satiety 105

Fiber 105

Proteins and amino acids 106

Fats 107

Plant extracts 107

Nutrient boosting 108

Protein supplements 108

Fat reduction 108

Sweeteners 109

Stevia 109

Grain, cereal, and other plant extracts 109

Honey 110

Chapter 5 Conclusions 112

Summary 112

Future trends 113

Superjuices 113

Flavor precision 114

Blending familiar and exotic flavors 114

The emergence of new superfruits 115

Appendix 116

Index 116

References 118

List of Figures

Figure 2.1: Global soft drinks sales by segments ($bn), 2008-2013 21

Figure 2.2: Consumer trends driving the soft drinks market 23

Figure 2.3: Flavor industry pressures that are driven by consumer trends 24

Figure 2.4: Percentage of overweight and obese adults by country (%), 2004-2009 25

Figure 3.5: Top 5 flavors in bottled water launches by region (%), 2009 42

Figure 3.6: Top 5 flavors in carbonated launches by region (%), 2009 44

Figure 3.7: Top 5 flavors in concentrates launches by region (%), 2009 45

Figure 3.8: Top 5 flavors in functional soft drinks launches by region (%), 2009 47

Figure 3.9: Top 5 flavors in juice launches by region (%), 2009 48

Figure 3.10: Miss Beaute from Ueshima 50

Figure 3.11: Hieshirazu-san no Shoga Chai (Chilly Miss, chai with ginger) from Nagatanien 51

Figure 3.12: Freshen and Relax from Unif 52

Figure 3.13: Top 5 flavors in RTD tea and coffee launches by region (%), 2009 53

Figure 3.14: Outback Spirit Rejuvenating Water from Robins Foods 56

Figure 3.15: Multi Vitamin Plus from Ignite Corp 60

Figure 3.16: Freezing Point Natural Cold Soda, from Heilongjiang Jiangkangzhiquan 61

Figure 3.17: Healthy Thirst from Thorncroft 69

Figure 3.18: Nitrous Monster Energy Drink from Hansen Natural 80

Figure 3.19: Smart Juice Australia, from Smart Juices LLC 85

Figure 3.20: China Mist teas 87

List of Tables

Table 2.1: Global soft drinks market size by segment ($bn), 2008-2013 22

Table 2.2: Global functional soft drinks market size by segment ($bn), 2008-2013 22

Table 2.3: Average life expectancy (years) at birth, 1950-2015 27

Table 2.4: Value of ethical food and drinks in the UK, (£), 1999-2008 33

Table 3.5: Region share of bottled water launches (%), 2008-2009 42

Table 3.6: Region share of carbonates launches (%), 2008-2009 43

Table 3.7: Region share of concentrates product launches (%), 2008-2009 44

Table 3.8: Region share of functional soft drinks launches (%), 2008-2009 46

Table 3.9: Region share of juice launches (%), 2008-2009 48

Table 3.10: Region share of RTD tea and coffee launches (%), 2008-2009 49

Table 3.11: Top 20 flavors in bottled water launches (%), 2009 54

Table 3.12: Top 20 fastest growing flavors in bottled water launches (% change), 2008-2009 55

Table 3.13: Top 20 fastest growing flavors in bottled water launches (rank change), 2008-2009 57

Table 3.14: Flavor group share of bottled water product launches (%), 2008-2009 58

Table 3.15: Top 20 flavors in carbonates launches (%), 2008-2009 64

Table 3.16: Top 20 fastest growing flavors in carbonates launches (% change), 2008-2009 65

Table 3.17: Top 20 fastest growing flavors in carbonated launches (rank change), 2008-2009 66

Table 3.18: Flavor group share of carbonates launches (%), 2008-2009 67

Table 3.19: Top 20 flavors in concentrates launches (%), 2008-2009 70

Table 3.20: Top 20 fastest growing flavors in concentrates launches (%), 2008-2009 72

Table 3.21: Top 20 fastest growing flavors in new concentrates launches (rank change), 2008-2009 73

Table 3.22: Flavor group share of concentrates launches (%), 2008-2009 74

Table 3.23: Top 20 flavors in functional soft drinks launches (%), 2008-2009 76

Table 3.24: Top 20 fastest growing flavors in functional soft drinks launches (%), 2008-2009 77

Table 3.25: Top 20 fastest growing flavors in functional soft drinks launches (rank change), 2008- 2009 78

Table 3.26: Flavor group share of functional soft drinks launches (%), 2008-2009 79

Table 3.27: Top 20 flavors in juice launches (%), 2008-2009 81

Table 3.28: Top 20 fastest growing flavors in juice launches (% change), 2008-2009 82

Table 3.29: Top 20 fastest growing flavors in juice launches (rank change), 2008-2009 83

Table 3.30: Flavor group share of juice launches (%), 2008-2009 84

Table 3.31: Top 20 flavors in RTD tea and coffee launches (%), 2008-2009 86

Table 3.32: Top 20 fastest growing flavors in RTD tea and coffee launches (% change), 2008-2009 88

Table 3.33: Top 20 fastest growing flavors in RTD tea and coffee launches (rank change), 2008- 2009 89

Table 3.34: Flavor groups share of RTD tea and coffee launches (%), 2008-2009 90

Table 3.35: Top 10 claims in bottled water launches (%), 2008-2009 91

Table 3.36: Top 10 claims in carbonates launches (%), 2008-2009 92

Table 3.37: Top 10 claims in concentrates launches (%), 2008-2009 93

Table 3.38: Top 10 claims in functional soft drinks launches (%), 2008-2009 94

Table 3.39: Top 10 claims in juices launches (%), 2008-2009 94

Table 3.40: Top 10 claims in RTD tea and coffee launches (%), 2008-2009 95

To order this report:

Soft Drink Industry: Emerging Flavors in Soft Drinks: New flavor blends, next generation superfruits, and future opportunities

More  Market Research Report

Check our  Company Profile, SWOT and Revenue Analysis!

Nicolas Bombourg

Reportlinker

Email: nbo@reportlinker.com

US: (805)652-2626

Intl: +1 805-652-2626



SOURCE Reportlinker



RELATED LINKS

http://www.reportlinker.com