NEW YORK, Feb. 22, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
This report covers the market for vitamins and minerals, herbs and botanicals and sports and specialty supplements in Europe and the US. It focuses specifically on the drivers of growth and future opportunities as well as an in-depth assessment on the regulatory landscape and the approval of health claims.
Features and benefits
* Identify the key market drivers and dynamics in the supplements market and some of the key recent M&A activity.
* Assess the market value for vitamins and minerals, herbs and botanicals and sports and specialty supplements with forecasts to 2015.
* Analyze in detail the developments in and implications of new health claims regulation in the EU, including the financial impact.
* Understand the key consumer sentiment driving supplement uptake in Europe, the US and a specific focus on the UK.
* Identify new product trends, innovation and emerging opportunities in vitamins and minerals, herbs, botanicals and sports and specialty supplements.
In the EU, the Nutrition and Health Claims Regulation (EC) No 1924/2006 (NHCR) is highly controversial. To date, EFSA has published 1,851 opinions on 4,951 submitted claims covering reduction of disease to basic structure function claims. 91% of claims with published opinions submitted under the 13(3) route have received a negative opinion by EFSA.
Confidence in food safety among US consumers in 2010 was down 18% from both 2008 and 2009. Concern over chemicals was 39% higher in 2010 than the previous year. A recent search of Rapid Alert System for Food and Feed (RASFF) communications on dietary supplements over the previous seven years revealed a level of contamination of around 25%.
? To capitalize on the recent regulatory success for stevia and its anticipated approval for EU-wide use, manufacturers are already beginning to consider and develop potential marketing campaigns, allegiances at the raw ingredient level and, more recently, the potential Introduction of an organic stevia source.
Your key questions answered
* What are the key factors driving uptake of supplements in Europe and the US?
* What is the forecast market value of the vitamins and minerals, herbs and botanicals and sports and specialty markets through to 2015?
* How will new health claims approval regulations impact the supplements market and what can manufacturers do?
* What do consumers think about supplements and what are their key concerns?
* What are the key new product trends and innovations that will drive market development over the next five years?
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