RespondTV Expands Its Growing Portfolio of Advertisers and Continues to Find New Ways to Leverage Interactive Television Technology

Recent ITV Campaign Clients Include H&R Block, Gillette, Allstate, American

Airlines, Ad Council and Nike



Apr 25, 2001, 01:00 ET from RespondTV

    SAN FRANCISCO, April 25 /PRNewswire Interactive News Release/ --
 RespondTV, the leading infrastructure and service provider for interactive TV
 content, continues to expand its interactive TV advertising expertise and has
 added several new campaigns to its portfolio, from both first-time and repeat
 customers.  The company has recently enhanced broadcast advertisements for
 such premium brands as H&R Block, Gillette, American Airlines and Nike, to
 name a few.  Advertisers using RespondTV's services now represent virtually
 every major advertising spending category.
     The H&R Block and American Airlines campaigns both incorporate ITV to
 extend and streamline their respective sweepstakes offerings.  H&R Block has
 achieved a 52% completion rate and American Airlines has recently embarked on
 their second interactive advertising venture after a successful first
 campaign.  Nike and Gillette are relying on interactive technology to provide
 their audiences with immediate access to valuable product offers and
 discounts.
     "H&R Block is pleased with the response rate for our first interactive TV
 advertising campaign," said David Byers, senior vice president and chief
 marketing officer from H&R Block. "Our partnership with RespondTV provided an
 innovative way to reach and connect with potential clients."
     "Interactive advertisements such as these prove the value of ITV because
 they allow a one-to-one exchange between consumers and the brands they trust
 with an immediacy and convenience that other marketing tools cannot match,"
 said Richard Fisher, president of RespondTV.  "Whether for cause-related or
 product-related campaigns, RespondTV is constantly developing innovative ways
 to expand how ITV allows for this important value exchange."
 
     Extending the Potential of Interactive Television
     RespondTV has also forged relationships with Hewlett-Packard Company and
 Catalina Marketing to expand upon the unique functionality of ITV for direct
 marketers, advertisers and programmers.  As a result of RespondTV's work with
 HP, viewers can print information, such as a recipe or how-to instructions
 associated with the interactive advertisement or program, directly from their
 television sets.  Catalina and RespondTV will provide a targeted interactive
 TV advertising and paperless couponing system.  TV viewers can use their
 remote controls to receive product discounts using their local grocery store
 loyalty cards.
     "One of the most exciting features of this application is that it allows
 advertisers to build the brand beyond the discount offered, thereby extending
 the brand's message," said Eric Williams, vice president, research and
 development for Catalina Marketing. "This leads to an ever-increasing client
 base with long-term relationships which can be tracked over time."
 
     Interactive Television Heightens Awareness of Beneficial Campaigns
     Recent campaigns with The Ad Council and Allstate Insurance have
 incorporated ITV to empower their audiences, offering viewers the opportunity
 to receive information on social cause-related issues.  The Ad Council has
 worked with RespondTV on a series of four advertisements encouraging young
 people to vote, stay off drugs and learn more about childhood asthma.
 Allstate Insurance's enhanced Teen Driver advertisement prompts viewers to
 click to receive a teen driver informational video, encouraging safety and
 awareness for new drivers.
     RespondTV has supported enhanced television advertising and programming
 campaigns for:  e-commerce, couponing, free offers, more information, polling,
 recipes, subscription services, sweepstakes, stock quotes and more.  The
 company's technology makes it possible for network operators, television
 programmers and advertisers to develop broadcast enhancements and virtual
 channels that can be aired across all major interactive TV platforms.
     RespondTV developed and conducted the first open standards-based
 e-commerce enhancements on broadcast television and has over 50 partner deals
 with network operators, programmers, advertisers, producers, platform
 developers and tools providers.  The company has aired enhanced programming
 and advertising for a host of other leading companies such as Allstate,
 Bloomberg Television, Comedy Central, Coca-Cola, Domino's Pizza, CondeNet's
 Epicurious.com, Ford, HGTV, Nissan, Ralston Purina, Sears, United Television
 and 800-FLOWERS.COM.  The company has also demonstrated ITV capabilities with
 HP and Catalina Marketing.
     To learn more about enhancing your advertising with RespondTV, please
 contact:  Lisa Kruglov at 415-901-9464.
 
     About RespondTV
     RespondTV, named one of the top-ten interactive TV companies by CableWorld
 Magazine (July 3, 2000), is the leading infrastructure and service provider
 for interactive TV content.  With its partnerships across all major platforms,
 RespondTV is in a unique position to deliver the only standards-based write
 once -- read everywhere solution.  The company offers programmers, network
 operators and advertisers the most comprehensive enhanced TV services
 available today that support enhanced broadcast and virtual channels.
 Services range from serving, hosting, reporting, targeting and direct response
 applications to e-wallets and shopping carts.
     RespondTV has built a robust state-of-the-art server network that can
 handle television-sized audiences. RespondTV is compatible with most major
 standards-based enhanced TV systems and set-top boxes including AOLTV,
 Liberate, Microsoft, OpenTV, PowerTV, WebTV and WorldGate.
     RespondTV is backed by equity investments from:  AT&T Corp., Comcast, GE
 Capital, Integrity Partners, Liberty Digital Inc., Sequoia Partners, Showtime
 Networks, Tribune Ventures and United Television.  Additional information on
 RespondTV, Inc. can be found online at www.respondtv.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X83286774
 
 

SOURCE RespondTV
    SAN FRANCISCO, April 25 /PRNewswire Interactive News Release/ --
 RespondTV, the leading infrastructure and service provider for interactive TV
 content, continues to expand its interactive TV advertising expertise and has
 added several new campaigns to its portfolio, from both first-time and repeat
 customers.  The company has recently enhanced broadcast advertisements for
 such premium brands as H&R Block, Gillette, American Airlines and Nike, to
 name a few.  Advertisers using RespondTV's services now represent virtually
 every major advertising spending category.
     The H&R Block and American Airlines campaigns both incorporate ITV to
 extend and streamline their respective sweepstakes offerings.  H&R Block has
 achieved a 52% completion rate and American Airlines has recently embarked on
 their second interactive advertising venture after a successful first
 campaign.  Nike and Gillette are relying on interactive technology to provide
 their audiences with immediate access to valuable product offers and
 discounts.
     "H&R Block is pleased with the response rate for our first interactive TV
 advertising campaign," said David Byers, senior vice president and chief
 marketing officer from H&R Block. "Our partnership with RespondTV provided an
 innovative way to reach and connect with potential clients."
     "Interactive advertisements such as these prove the value of ITV because
 they allow a one-to-one exchange between consumers and the brands they trust
 with an immediacy and convenience that other marketing tools cannot match,"
 said Richard Fisher, president of RespondTV.  "Whether for cause-related or
 product-related campaigns, RespondTV is constantly developing innovative ways
 to expand how ITV allows for this important value exchange."
 
     Extending the Potential of Interactive Television
     RespondTV has also forged relationships with Hewlett-Packard Company and
 Catalina Marketing to expand upon the unique functionality of ITV for direct
 marketers, advertisers and programmers.  As a result of RespondTV's work with
 HP, viewers can print information, such as a recipe or how-to instructions
 associated with the interactive advertisement or program, directly from their
 television sets.  Catalina and RespondTV will provide a targeted interactive
 TV advertising and paperless couponing system.  TV viewers can use their
 remote controls to receive product discounts using their local grocery store
 loyalty cards.
     "One of the most exciting features of this application is that it allows
 advertisers to build the brand beyond the discount offered, thereby extending
 the brand's message," said Eric Williams, vice president, research and
 development for Catalina Marketing. "This leads to an ever-increasing client
 base with long-term relationships which can be tracked over time."
 
     Interactive Television Heightens Awareness of Beneficial Campaigns
     Recent campaigns with The Ad Council and Allstate Insurance have
 incorporated ITV to empower their audiences, offering viewers the opportunity
 to receive information on social cause-related issues.  The Ad Council has
 worked with RespondTV on a series of four advertisements encouraging young
 people to vote, stay off drugs and learn more about childhood asthma.
 Allstate Insurance's enhanced Teen Driver advertisement prompts viewers to
 click to receive a teen driver informational video, encouraging safety and
 awareness for new drivers.
     RespondTV has supported enhanced television advertising and programming
 campaigns for:  e-commerce, couponing, free offers, more information, polling,
 recipes, subscription services, sweepstakes, stock quotes and more.  The
 company's technology makes it possible for network operators, television
 programmers and advertisers to develop broadcast enhancements and virtual
 channels that can be aired across all major interactive TV platforms.
     RespondTV developed and conducted the first open standards-based
 e-commerce enhancements on broadcast television and has over 50 partner deals
 with network operators, programmers, advertisers, producers, platform
 developers and tools providers.  The company has aired enhanced programming
 and advertising for a host of other leading companies such as Allstate,
 Bloomberg Television, Comedy Central, Coca-Cola, Domino's Pizza, CondeNet's
 Epicurious.com, Ford, HGTV, Nissan, Ralston Purina, Sears, United Television
 and 800-FLOWERS.COM.  The company has also demonstrated ITV capabilities with
 HP and Catalina Marketing.
     To learn more about enhancing your advertising with RespondTV, please
 contact:  Lisa Kruglov at 415-901-9464.
 
     About RespondTV
     RespondTV, named one of the top-ten interactive TV companies by CableWorld
 Magazine (July 3, 2000), is the leading infrastructure and service provider
 for interactive TV content.  With its partnerships across all major platforms,
 RespondTV is in a unique position to deliver the only standards-based write
 once -- read everywhere solution.  The company offers programmers, network
 operators and advertisers the most comprehensive enhanced TV services
 available today that support enhanced broadcast and virtual channels.
 Services range from serving, hosting, reporting, targeting and direct response
 applications to e-wallets and shopping carts.
     RespondTV has built a robust state-of-the-art server network that can
 handle television-sized audiences. RespondTV is compatible with most major
 standards-based enhanced TV systems and set-top boxes including AOLTV,
 Liberate, Microsoft, OpenTV, PowerTV, WebTV and WorldGate.
     RespondTV is backed by equity investments from:  AT&T Corp., Comcast, GE
 Capital, Integrity Partners, Liberty Digital Inc., Sequoia Partners, Showtime
 Networks, Tribune Ventures and United Television.  Additional information on
 RespondTV, Inc. can be found online at www.respondtv.com.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X83286774
 
 SOURCE  RespondTV