Responsys CEO George Wiedemann Outlines Keys to Optimizing Online Marketing In Talk to Los Angeles DMA

Apr 27, 2001, 01:00 ET from Responsys, Inc.

    STUDIO CITY, Calif., April 27 /PRNewswire/ -- "In the age of the Internet,
 it's possible to overcome the old-world obstacles that prevented us from
 delivering the right message to the right person at the right time by
 optimizing interactive marketing programs," Responsys CEO George Wiedemann
 told the Los Angeles Direct Marketing Association (LADMA) Thursday evening.
     Wiedemann, immediate past chairman of the national Direct Marketing
 Association, urged the LADMA members to take advantage of advances in
 technology that enables the best possible, or optimized, result through
 permission-based, personalized targeting and analysis.  "We can significantly
 lower customer acquisition and retention costs, and dramatically improve ROI,
 by optimizing interactive marketing," he said.
     According to Wiedemann, the optimization process begins with integration
 of permission-based customer data, followed by real-time, online testing of
 the marketing program to determine which messages resonate best with
 particular customers, and then update the program accordingly.
     "The design, testing and implementation of a marketing program can take
 months in the offline world," said Wiedemann.  "In the online world, the
 process can take minutes, and produce a communication that is meaningful and
 welcomed by the customer."
     The Los Angeles Direct Marketing Association (LADMA), an independent,
 non-profit organization with a history of over 30 years, is the only organized
 community of direct marketing professionals in the Los Angeles area.
 
     About Responsys, Inc.
     Responsys, Inc. is a pioneer in the optimized interactive marketing
 movement, providing enterprises with the ability to have personalized web
 interactions with customers.  Responsys is the first -- and only -- company to
 integrate comprehensive customer data analysis and management systems with
 powerful, targeted customer interaction systems.  This unique combination
 delivers superior marketing return on investment by allowing enterprises to
 adapt and optimize their online customer interactions in real-time, based on
 the most current customer data.  Over 260 customers, including Avery Dennison,
 Chadwick's of Boston, CNNSI.com, Lands' End, MuseumCompany.com and VeriSign,
 integrate the Responsys(R) solution into their overall e-commerce strategy.
 Privately held, Responsys is based in Palo Alto, Calif., with additional
 offices in Portland, Oregon and London, England.  The company is backed by
 investors including Accel Partners, Foundation Capital, Redpoint Ventures, and
 Sigma Partners.  The company is TRUSTe certified.  For more information, visit
 www.responsys.com, email info@responsys.com, or call 888-219-7150.
 
     NOTE:  Responsys is a trademark of Responsys, Inc.  All other trademarks
 and registered trademarks are the properties of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X58427115
 
 

SOURCE Responsys, Inc.
    STUDIO CITY, Calif., April 27 /PRNewswire/ -- "In the age of the Internet,
 it's possible to overcome the old-world obstacles that prevented us from
 delivering the right message to the right person at the right time by
 optimizing interactive marketing programs," Responsys CEO George Wiedemann
 told the Los Angeles Direct Marketing Association (LADMA) Thursday evening.
     Wiedemann, immediate past chairman of the national Direct Marketing
 Association, urged the LADMA members to take advantage of advances in
 technology that enables the best possible, or optimized, result through
 permission-based, personalized targeting and analysis.  "We can significantly
 lower customer acquisition and retention costs, and dramatically improve ROI,
 by optimizing interactive marketing," he said.
     According to Wiedemann, the optimization process begins with integration
 of permission-based customer data, followed by real-time, online testing of
 the marketing program to determine which messages resonate best with
 particular customers, and then update the program accordingly.
     "The design, testing and implementation of a marketing program can take
 months in the offline world," said Wiedemann.  "In the online world, the
 process can take minutes, and produce a communication that is meaningful and
 welcomed by the customer."
     The Los Angeles Direct Marketing Association (LADMA), an independent,
 non-profit organization with a history of over 30 years, is the only organized
 community of direct marketing professionals in the Los Angeles area.
 
     About Responsys, Inc.
     Responsys, Inc. is a pioneer in the optimized interactive marketing
 movement, providing enterprises with the ability to have personalized web
 interactions with customers.  Responsys is the first -- and only -- company to
 integrate comprehensive customer data analysis and management systems with
 powerful, targeted customer interaction systems.  This unique combination
 delivers superior marketing return on investment by allowing enterprises to
 adapt and optimize their online customer interactions in real-time, based on
 the most current customer data.  Over 260 customers, including Avery Dennison,
 Chadwick's of Boston, CNNSI.com, Lands' End, MuseumCompany.com and VeriSign,
 integrate the Responsys(R) solution into their overall e-commerce strategy.
 Privately held, Responsys is based in Palo Alto, Calif., with additional
 offices in Portland, Oregon and London, England.  The company is backed by
 investors including Accel Partners, Foundation Capital, Redpoint Ventures, and
 Sigma Partners.  The company is TRUSTe certified.  For more information, visit
 www.responsys.com, email info@responsys.com, or call 888-219-7150.
 
     NOTE:  Responsys is a trademark of Responsys, Inc.  All other trademarks
 and registered trademarks are the properties of their respective owners.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X58427115
 
 SOURCE  Responsys, Inc.