Retail-Integrated eCommerce Increases Sales for 73% of Brands, According to Survey

Jun 13, 2012, 12:38 ET from Shopatron

SAN LUIS OBISPO, Calif., June 13, 2012 /PRNewswire/ -- Over 200 branded manufacturers and 1,300 retailers answered surveys to determine the effectiveness of retail-integrated eCommerce, and the results are clear: 73% of the brands surveyed stated that retail-integrated eCommerce increased their overall sales – both online and in-stores.


A retail-integrated eCommerce model allows branded manufacturers to sell directly to consumers on their website and then pass those orders to their authorized, local retailers for delivery to the customer. According to the survey results, the model strengthens retailer relationships, boosts retailer stocking and increases sales. Over 50% of surveyed branded manufacturers said their online sales increased since launching retail-integrated eCommerce, with 10% noting their online sales more than doubled.

But the model does not just benefit brands. Over 65% of retailers responding to the survey noted that retail-integrated eCommerce increased store profit or improved customer acquisition, with 23% claiming that it increased both. Additionally 59% of retailers noted that they increased stocking of brands that send them sales through retail-integrated eCommerce. But most notably, 70% of retailers in this year's survey said they would reduce or stop buying from brands that sell direct to consumers online. This is a significant increase from a similar survey in 2009, where only 51% claimed they would reduce or stop buying.

"Shopatron's retail-integrated solution was created to empower branded manufacturers to sell online and use those sales to drive more in-store sales and improve relationships with their retail partners," says Shopatron Founder and CEO, Ed Stevens. "The survey clearly shows that brands and retailers are not only happy with the model, but that retailers are starting to demand this kind of partnership from the brands they stock in their stores."

The complete findings from the survey can be found in Shopatron's 2012 retailer eCommerce Study and in the retail-integrated eCommerce infographic.

To learn more about Shopatron's retail-integrated eCommerce and distributed order management platform, visit or call 866-625-5050.

About Shopatron
Shopatron is the only eCommerce solution in the world that can increase a brand's sales online, while also increasing sales through brick-and-mortar retail stores. Shopatron's retail-integrated eCommerce with distributed order management provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers and multi-channel retailers. Founded in 2001, Shopatron works with over 1,000 brands and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Roland and Sport Chalet. The company has headquarters in San Luis Obispo, California. To learn more about Shopatron, visit

SOURCE Shopatron