RichFX Announces Launch of Virtual Gift Boutique on NeimanMarcus.com

Renowned Architect Randall Ridless Designs

Virtual Gift Boutique Created Online by RichFX



Apr 18, 2001, 01:00 ET from RichFX Inc.

    NEW YORK, April 18 /PRNewswire/ -- RichFX Inc.(TM), creator of
 breakthrough online merchandising solutions, today announced the launch of a
 virtual gift boutique designed by renowned interior designer Randall Ridless
 on http://www.neimanmarcus.com.  The virtual gift boutique further expands the
 use of RichFX technology on NeimanMarcus.com.
     RichFX is the market leader in online merchandising solutions that create
 highly sensory shopping experiences. Through its proprietary compression
 technology, RichFX delivers these experiences using computer-generated video
 without downloading delays -- even over standard home dial-up modems.
     The gift boutique consists of "Him," "Her," and "Special Occasions" shops.
 With interior design by Randall Ridless, founder of Randall A. Ridless L.L.C.,
 an interior design and decoration consulting firm, each shop provides
 consumers with a sophisticated, easy-to-use and unique way to shop online.
     From Kate Spade handbags to John Hardy cufflinks, a diverse range of
 products is offered for male and female shoppers in the gift boutique. With
 other popular items such as The Sharper Image's "Sound Soother(R)" Travel CD
 stereo and Versace's "Medusa" crystal wine bottle stopper, consumers on
 neimanmarcus.com can find the right gift for any occasion.
     NeimanMarcus.com, the leading online fashion retail site, was the first
 major online retailer to use RichFX technology solutions. The site launched a
 virtual boutique in August 2000 for famed shoe designer Manolo Blahnik and has
 since updated the collection three times.
     RichFX CEO Tal Kerret said, "RichFX is extremely pleased to continue its
 partnership with Neiman Marcus and further expand our technology on their
 site. Neiman Marcus is a leader in sophisticated online merchandising, and
 understands how using rich media solutions for e-commerce can create an even
 more enjoyable shopping experience for their online consumers."
     "Customer response to the Manolo Blahnik boutique has been very positive,"
 said Daniel Korn, executive vice president of Neiman Marcus Online. "The
 advanced technology used in the Virtual Gift Boutique beautifully showcases a
 variety of gifts for Mother's Day, Father's Day and graduation.  The new
 boutique helps position Neiman Marcus as the ultimate destination for
 luxurious gifts online."
 
     About NeimanMarcus.com
     In October 1999, Neiman Marcus introduced its e-commerce Web site,
 http://www.neimanmarcus.com, offering men's, women's and children's designer
 apparel and accessories, home furnishings, and gifts. The site combines the
 latest in technology with the high level of customer service for which Neiman
 Marcus is best known.
 
     About RichFX
     RichFX is a leading provider of front-end visual merchandising solutions
 for highly efficient, sensory rich experiences that engage consumers. RichFX
 provides a life-like presence on the Web that allows consumers to "walk"
 through stores, browse, zoom in and interact with products. Through its
 proprietary compression technology, RichFX delivers this experience using
 computer-generated video that can be effectively delivered at all Internet
 connection speeds -- even over standard dial-up modems. RichFX is funded by
 leading financial institutions, including Morgan Stanley Dean Witter, Mellon
 Ventures, Deutsche Bank Alex. Brown, and RealNetworks(R), Inc. RichFX's
 partnership with RealNetworks provides millions of unique registered
 RealPlayer(R) users access to content created with RichFX technology.
     RichFX is headquartered in New York City and has offices in Atlanta and
 Tel Aviv. Additional corporate and product information can be found at
 http://www.richfx.com.
 
 

SOURCE RichFX Inc.
    NEW YORK, April 18 /PRNewswire/ -- RichFX Inc.(TM), creator of
 breakthrough online merchandising solutions, today announced the launch of a
 virtual gift boutique designed by renowned interior designer Randall Ridless
 on http://www.neimanmarcus.com.  The virtual gift boutique further expands the
 use of RichFX technology on NeimanMarcus.com.
     RichFX is the market leader in online merchandising solutions that create
 highly sensory shopping experiences. Through its proprietary compression
 technology, RichFX delivers these experiences using computer-generated video
 without downloading delays -- even over standard home dial-up modems.
     The gift boutique consists of "Him," "Her," and "Special Occasions" shops.
 With interior design by Randall Ridless, founder of Randall A. Ridless L.L.C.,
 an interior design and decoration consulting firm, each shop provides
 consumers with a sophisticated, easy-to-use and unique way to shop online.
     From Kate Spade handbags to John Hardy cufflinks, a diverse range of
 products is offered for male and female shoppers in the gift boutique. With
 other popular items such as The Sharper Image's "Sound Soother(R)" Travel CD
 stereo and Versace's "Medusa" crystal wine bottle stopper, consumers on
 neimanmarcus.com can find the right gift for any occasion.
     NeimanMarcus.com, the leading online fashion retail site, was the first
 major online retailer to use RichFX technology solutions. The site launched a
 virtual boutique in August 2000 for famed shoe designer Manolo Blahnik and has
 since updated the collection three times.
     RichFX CEO Tal Kerret said, "RichFX is extremely pleased to continue its
 partnership with Neiman Marcus and further expand our technology on their
 site. Neiman Marcus is a leader in sophisticated online merchandising, and
 understands how using rich media solutions for e-commerce can create an even
 more enjoyable shopping experience for their online consumers."
     "Customer response to the Manolo Blahnik boutique has been very positive,"
 said Daniel Korn, executive vice president of Neiman Marcus Online. "The
 advanced technology used in the Virtual Gift Boutique beautifully showcases a
 variety of gifts for Mother's Day, Father's Day and graduation.  The new
 boutique helps position Neiman Marcus as the ultimate destination for
 luxurious gifts online."
 
     About NeimanMarcus.com
     In October 1999, Neiman Marcus introduced its e-commerce Web site,
 http://www.neimanmarcus.com, offering men's, women's and children's designer
 apparel and accessories, home furnishings, and gifts. The site combines the
 latest in technology with the high level of customer service for which Neiman
 Marcus is best known.
 
     About RichFX
     RichFX is a leading provider of front-end visual merchandising solutions
 for highly efficient, sensory rich experiences that engage consumers. RichFX
 provides a life-like presence on the Web that allows consumers to "walk"
 through stores, browse, zoom in and interact with products. Through its
 proprietary compression technology, RichFX delivers this experience using
 computer-generated video that can be effectively delivered at all Internet
 connection speeds -- even over standard dial-up modems. RichFX is funded by
 leading financial institutions, including Morgan Stanley Dean Witter, Mellon
 Ventures, Deutsche Bank Alex. Brown, and RealNetworks(R), Inc. RichFX's
 partnership with RealNetworks provides millions of unique registered
 RealPlayer(R) users access to content created with RichFX technology.
     RichFX is headquartered in New York City and has offices in Atlanta and
 Tel Aviv. Additional corporate and product information can be found at
 http://www.richfx.com.
 
 SOURCE  RichFX Inc.