Rising Beef Prices Driving Burger Industry Innovation

Aug 12, 2015, 11:10 ET from Technomic

CHICAGO, Aug. 12, 2015 /PRNewswire/ -- With the majority of consumers eating burgers at least weekly (57 percent), the popular entree remains a staple of the American diet. Amid recent hurdles of rising beef prices and negative health perceptions, Technomic's Burger Consumer Trend Report outlines key areas of opportunity relating to innovations that improve health and quality perceptions while maintaining a strong value proposition.

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"Utilizing value beef cuts and incorporating non-beef proteins can help lower costs and broaden the range of needstates burgers can satisfy," explains Sara Monnette, Technomic vice president. "Specialty ingredients like pretzel buns can enhance the value perception, and unique toppings and sauces, stuffed patties and premium sides can add to craveability and brand differentiation."

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Compiling findings from more than 1,500 U.S. consumers, as well as Technomic's MenuMonitor and Top 500 Restaurant Chain Report, the Burger Consumer Trend Report also reveals:

  • On a weekly basis, 39 percent of consumers purchase burgers from fast-food restaurants and 39 percent make them at home.
  • 61 percent of consumers say it's important to be able to customize the toppings/condiments, and 43 percent prioritize build-your-own burgers.
  • At limited-service restaurants, chicken tops the list of fastest-growing burgers since 2013 with a 23 percent increase in menu-item incidence. Build-your-own burgers win out at full-service restaurants, growing by 28 percent.

The Burger Consumer Trend Report is one of many in Technomic's Consumer Trend Report series, offering the most current analysis, insight and opportunities to help grow your business. Our best-in-class intelligence combines nearly 50 years of foodservice expertise with critical findings from more than 30,000 annual consumer interviews and analysis of more than 7,000 menus.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog.

Press Inquiries: Sara Monnette, 312-506-3848, or smonnette@technomic.com
Purchasing Details: Patrick Noone, 312-506-3852, or pnoone@technomic.com

About Technomic
Only Technomic delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, or other foodservice organizations, and various institutions aligned with the food industry. Visit us at www.technomic.com.

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SOURCE Technomic