RiT Launches Strategic PatchView for the Data Center(TM) Solution

- Company Targeting Hot Data Center Industry As Important New Focus Area -



- Initial Orders Received From Several Prestigious Data Centers in US and

Europe -



Apr 05, 2001, 01:00 ET from RiT Technologies

    TEL AVIV, Israel, April 5 /PRNewswire/ -- RiT Technologies (Nasdaq:   RITT),
 a world leader in real time Physical Layer Asset Management solutions,
 launched its groundbreaking PatchView for the Data Center(TM) solution suite
 at the CeBIT exposition in Hanover, Germany last week. This innovative
 technology answers the needs of fast-growth ASPs, Collocation, Internet Data
 Centers, and other server farms looking to differentiate their services,
 maximize revenues per square foot, and slash operating expenses.
     Liam Galin, RiT's CEO, commented, "With PatchView for the Data Center, we
 are expanding our focus to target one of the largest and fastest growing
 segments of the IT industry. In the competitive Data Center market,
 yesterday's differentiating features -- uninterrupted uptime and good service
 -- are now becoming baseline commodities. To provide top quality service, Data
 Centers must now offer rapid deployment capabilities, remote monitoring and
 management tools, total performance Service Level Agreements and support for
 variable billing paradigms -- all while minimizing ongoing operating expenses.
     "This unique solution was developed based on proven PatchView for the
 Enterprise(TM) technology to comprehensively answer data center physical layer
 management needs. From our first installations and marketing efforts, we have
 received extremely positive feedback which make us optimistic regarding
 PatchView for the Data Center's market potential in the years to come."
 
     About PatchView for the Data Center
     PatchView for the Data Center is the industry's most comprehensive
 solution for the physical layer management needs of ASPs and Internet data
 centers. The system's advanced features and components increase network
 visibility and maximize performance, while increasing the payload of network
 real estate. PatchView for the Data Center enables data center customers to
 independently monitor network connectivity and to execute work orders, greatly
 increasing their control over network assets. The system logs and collects
 data needed to support separate SLAs and billing for each customer.
 
     About RiT Technologies
     RiT leverages its unique technology for integrated network management
 solutions to improve network performance and maximize the return of telecom
 and datacom physical layer network investments. RiT's PairView(TM) and
 PairQ(TM) target the telecommunication outside plant network management
 market, estimated at a potential of $1-2 B, and improves telco's ability to
 provision high bandwidth services (xDSL). PairQ enables mass-qualification of
 telco copper infrastructure, improving deployment and the margins of providing
 DSL services. .RiT's PatchView for the Enterprise(tm) advanced solution
 targets the enterprise management market, estimated at $7.5 B/yr. RiT's
 PatchView(TM) and SMART Cabling(TM) systems target the enterprise LAN wiring
 market, estimated as $5-6 B/yr.
     RiT's sales network spans 50 countries.  Key customers include major
 global telecommunications companies and enterprises, like Deutsche Telekom,
 Alcatel, TELMEX, TELENOR, American Express, The New York Mercantile Exchange
 (NYMEX), and ING Barings.  RiT is a member of the RAD group, a world leader in
 communications solutions.  For more information, please visit our web site:
 http://www.RiTtech.com.
 
     "Safe Harbor" statement under the Private Securities Litigation Reform Act
 of 1995: This release contains forward looking statements that are subject to
 risks and uncertainties, including, but not limited to, the impact of
 competitive products and pricing, product demand and market acceptance, new
 product development, reliance on key strategic alliances, availability of raw
 materials, the regulatory environment, fluctuations in operating results and
 other risks detailed from time to time in the Company's filings with the
 Securities and Exchange Commission.
 
 

SOURCE RiT Technologies
    TEL AVIV, Israel, April 5 /PRNewswire/ -- RiT Technologies (Nasdaq:   RITT),
 a world leader in real time Physical Layer Asset Management solutions,
 launched its groundbreaking PatchView for the Data Center(TM) solution suite
 at the CeBIT exposition in Hanover, Germany last week. This innovative
 technology answers the needs of fast-growth ASPs, Collocation, Internet Data
 Centers, and other server farms looking to differentiate their services,
 maximize revenues per square foot, and slash operating expenses.
     Liam Galin, RiT's CEO, commented, "With PatchView for the Data Center, we
 are expanding our focus to target one of the largest and fastest growing
 segments of the IT industry. In the competitive Data Center market,
 yesterday's differentiating features -- uninterrupted uptime and good service
 -- are now becoming baseline commodities. To provide top quality service, Data
 Centers must now offer rapid deployment capabilities, remote monitoring and
 management tools, total performance Service Level Agreements and support for
 variable billing paradigms -- all while minimizing ongoing operating expenses.
     "This unique solution was developed based on proven PatchView for the
 Enterprise(TM) technology to comprehensively answer data center physical layer
 management needs. From our first installations and marketing efforts, we have
 received extremely positive feedback which make us optimistic regarding
 PatchView for the Data Center's market potential in the years to come."
 
     About PatchView for the Data Center
     PatchView for the Data Center is the industry's most comprehensive
 solution for the physical layer management needs of ASPs and Internet data
 centers. The system's advanced features and components increase network
 visibility and maximize performance, while increasing the payload of network
 real estate. PatchView for the Data Center enables data center customers to
 independently monitor network connectivity and to execute work orders, greatly
 increasing their control over network assets. The system logs and collects
 data needed to support separate SLAs and billing for each customer.
 
     About RiT Technologies
     RiT leverages its unique technology for integrated network management
 solutions to improve network performance and maximize the return of telecom
 and datacom physical layer network investments. RiT's PairView(TM) and
 PairQ(TM) target the telecommunication outside plant network management
 market, estimated at a potential of $1-2 B, and improves telco's ability to
 provision high bandwidth services (xDSL). PairQ enables mass-qualification of
 telco copper infrastructure, improving deployment and the margins of providing
 DSL services. .RiT's PatchView for the Enterprise(tm) advanced solution
 targets the enterprise management market, estimated at $7.5 B/yr. RiT's
 PatchView(TM) and SMART Cabling(TM) systems target the enterprise LAN wiring
 market, estimated as $5-6 B/yr.
     RiT's sales network spans 50 countries.  Key customers include major
 global telecommunications companies and enterprises, like Deutsche Telekom,
 Alcatel, TELMEX, TELENOR, American Express, The New York Mercantile Exchange
 (NYMEX), and ING Barings.  RiT is a member of the RAD group, a world leader in
 communications solutions.  For more information, please visit our web site:
 http://www.RiTtech.com.
 
     "Safe Harbor" statement under the Private Securities Litigation Reform Act
 of 1995: This release contains forward looking statements that are subject to
 risks and uncertainties, including, but not limited to, the impact of
 competitive products and pricing, product demand and market acceptance, new
 product development, reliance on key strategic alliances, availability of raw
 materials, the regulatory environment, fluctuations in operating results and
 other risks detailed from time to time in the Company's filings with the
 Securities and Exchange Commission.
 
 SOURCE  RiT Technologies