RivalWatch Chosen by Major Health and Beauty Retailer To Evaluate Merchandising and Pricing Strategies

Apr 13, 2001, 01:00 ET from RivalWatch, Inc.

    SANTA CLARA, Calif., April 13 /PRNewswire/ -- RivalWatch, Inc., the
 leading provider of real-time marketing intelligence over the web, announced
 its entry into the drug store chain business with its eMerchandising Platform
 (eMP), a proprietary technology that provides competitive intelligence on
 pricing, product assortment and promotions.
     Eckerd Corporation has selected RivalWatch to provide this service,
 designed to enable click-n-mortar retailers to convert online "visitors" to
 "buyers" by providing the right products at the right prices at the right
 time. For the chain's online shoppers, this insures availability of a complete
 drugstore assortment at competitive prices.
     RivalWatch's web-based service provides all ranges of online retailers
 with the same type of market research that has been a time-honored practice in
 traditional retailing -- only at Internet speed!
     RivalWatch disseminates critical market intelligence from publicly
 available information for companies and puts it in a flexible reporting
 format, allowing retail chain operators to make competitive decisions
 instantaneously.  Retailers select their target competitors as well as
 relevant categories and products. Comparisons of product assortment, price and
 trends are directly accessible to retailers on RivalWatch's website.
 RivalWatch can also send an alert when a change in a competing retailer's
 offering warrants attention.
     "We are extremely pleased to be able to provide this service," said
 Raymond Yang, president and CEO of RivalWatch.  "We applaud the decision by
 many retailers to employ this innovative market research information as they
 evaluate the product selection on their websites."
     With the RivalWatch service no new hardware, software or training is
 required.  Once the service is in place, the client gains usable competitive
 information immediately.
 
     About RivalWatch
     RivalWatch, Inc., the leading provider of actionable, real-time
 competitive intelligence over the web, was founded in April 1999 to address
 the urgent need of businesses to systematically and economically evaluate
 their online competitors. The RivalWatch adaptive technology automatically
 gathers and analyzes critical competitor information such as selection,
 pricing, availability, and trends and presents this information as actionable
 intelligence to increase sales, profits, and customer satisfaction for both on
 and offline businesses. RivalWatch, a privately held company, is based in
 Silicon Valley. For more information, visit us online at
 http://www.rivalwatch.com.
 
 

SOURCE RivalWatch, Inc.
    SANTA CLARA, Calif., April 13 /PRNewswire/ -- RivalWatch, Inc., the
 leading provider of real-time marketing intelligence over the web, announced
 its entry into the drug store chain business with its eMerchandising Platform
 (eMP), a proprietary technology that provides competitive intelligence on
 pricing, product assortment and promotions.
     Eckerd Corporation has selected RivalWatch to provide this service,
 designed to enable click-n-mortar retailers to convert online "visitors" to
 "buyers" by providing the right products at the right prices at the right
 time. For the chain's online shoppers, this insures availability of a complete
 drugstore assortment at competitive prices.
     RivalWatch's web-based service provides all ranges of online retailers
 with the same type of market research that has been a time-honored practice in
 traditional retailing -- only at Internet speed!
     RivalWatch disseminates critical market intelligence from publicly
 available information for companies and puts it in a flexible reporting
 format, allowing retail chain operators to make competitive decisions
 instantaneously.  Retailers select their target competitors as well as
 relevant categories and products. Comparisons of product assortment, price and
 trends are directly accessible to retailers on RivalWatch's website.
 RivalWatch can also send an alert when a change in a competing retailer's
 offering warrants attention.
     "We are extremely pleased to be able to provide this service," said
 Raymond Yang, president and CEO of RivalWatch.  "We applaud the decision by
 many retailers to employ this innovative market research information as they
 evaluate the product selection on their websites."
     With the RivalWatch service no new hardware, software or training is
 required.  Once the service is in place, the client gains usable competitive
 information immediately.
 
     About RivalWatch
     RivalWatch, Inc., the leading provider of actionable, real-time
 competitive intelligence over the web, was founded in April 1999 to address
 the urgent need of businesses to systematically and economically evaluate
 their online competitors. The RivalWatch adaptive technology automatically
 gathers and analyzes critical competitor information such as selection,
 pricing, availability, and trends and presents this information as actionable
 intelligence to increase sales, profits, and customer satisfaction for both on
 and offline businesses. RivalWatch, a privately held company, is based in
 Silicon Valley. For more information, visit us online at
 http://www.rivalwatch.com.
 
 SOURCE  RivalWatch, Inc.

RELATED LINKS

http://www.eckerd.com