Roger Staubach and Noted Author Adrian Slywotzky Kick-Off Realcomm Conference on Technology and E-Commerce for Commercial Real Estate

Third Annual Event to be Held at the Adam's Mark Dallas,

June 14-15, with Programming for All Sectors of the Industry



Apr 17, 2001, 01:00 ET from Realcomm

    DALLAS, April 17 /PRNewswire/ -- Roger Staubach, the chairman of The
 Staubach Company, Dallas, Tx., and Adrian Slywotzky, the author of "How
 Digital is Your Business?," will give the kick-off and keynote addresses on
 June 14 in Dallas at Realcomm 2001, the largest conference devoted exclusively
 to technology solutions, the Internet and e-commerce for the commercial real
 estate industry. (http://www.realcomm.com )
     Roger Staubach, the legendary football quarterback for the U.S. Naval
 Academy and the Dallas Cowboys, now leads the Dallas-based international
 corporate real estate services firm that bears his name. (www.staubach.com)
 Technology plays a central role in the company's current venture, eStaubach.
     Adrian Slywotzky is a vice president of Lexington, Ma.-based Mercer
 Management Consulting and a regular contributor to Fortune magazine.  His new
 book, "How Digital is Your Business?," describes how leading companies
 including General Electric, Dell and Charles Schwab have successfully adopted
 online business strategies -- and achieved higher stock market values than
 their competitors.  (http://www.HowDigitalIsYourBusiness.com )
     In the February 5 issue of Fortune magazine, Mr. Slywotzky wrote, "No
 matter what happens with the market, becoming a digital business will still be
 fundamental to the success of all companies."
     To companies that are, "easing off their own digital initiatives, slowing
 spending on telecom gear, computer hardware and software, and IT services," he
 says, "Wrong move."
     "Rather than relaxing, companies should choose to seize the digital
 initiative," he explained.  "The best-run companies have always been
 relentless in taking advantage of business downturns and market transitions.
 While their rivals regroup, digital business leaders are accelerating the pace
 of change in their markets, seizing a tempo advantage that can enable them to
 control the game for the next several moves."
     The essence of Mr. Slywotzky's message, as outlined in his February 5
 Fortune magazine column, is that, "business design innovators didn't start by
 asking what technology could do.  Instead they identified their most pressing
 business issues -- problems such as low growth, rapid customer turnover, or
 commoditization of their core products -- and which business design choices
 would resolve those issues.  Only then did they put the technology to work."
     Mr. Staubach and Mr. Slywotzky are kicking off Realcomm's comprehensive
 two-day program on June 14 and 15, with pre-conference programs on June 13.
 The programs are designed to give attendees from all sectors of commercial
 real estate first-hand knowledge of the latest business solutions using
 technology and e-commerce, as well as the tools to evaluate which strategies
 are best for them.
 
     This year's attendees will see:
 
     *  Developers who are meeting the needs of their tenants by creating
        fully-wired, next generation office, multifamily, retail, carrier and
        industrial campus environments.   Will the most technologically
        advanced properties have greater long-term value?
 
     *  Owners and managers who have the capability to provide investor-
        friendly reporting on their local and far-flung property portfolios
        because they manage their entire enterprises using fully-integrated,
        Web-based management systems.  These systems include client and contact
        management, property and market data management, lease administration
        and asset management.
 
     *  Mortgage companies that are leading the securitization pack because
        they are efficiently and effectively aggregating portfolio information
        for their investors.
 
     *  Corporate real estate managers, and their advisors, who are using
        technology to meet the needs of the companies' chief financial
        officers.
 
     *  Brokerage firms that have empowered their professionals with the latest
        technology and are offering a growing portion of their services via the
        Web.
 
     *  Investors who provide funding for commercial real estate technology and
        e-business ventures.  What is the market looking to capitalize now?
 
     There will be updates at Realcomm on Right to Access, rooftop technology
 opportunities, the adoption of Web-based procurement, wireless vs. broadband
 wiring up to 100 megabits, online listing services, video applications in
 buildings, Web-based remote training and the progress of technology
 consortiums formed by industry giants.
     Technology topics, tips and training for commercial real estate
 professionals will include automated financial analysis tools, Internet
 basics, next generation commercial real estate Web sites, digital mapping, 3-D
 imaging, digital aerial photography, software for presentations and e-mail,
 tools for the "Mobile Warrior" to stay connected and technologies that make it
 easier for far-flung teams to work together using Microsoft(R) NetMeeting(R),
 video conferencing and online project management tools.
     "Commercial real estate businesses are increasingly aware that technology
 can streamline their operations, but are at times unsure of how to evaluate
 available options and maximize their technology investments," said Pam Hinton,
 co-producer of Realcomm and executive vice president of the Society of
 Industrial and Office Realtors(R).
     "For the third year in a row, commercial real estate professionals can
 come to Realcomm and learn about this field first hand -- how are leading
 companies adopting technology, what strategy is right for my organization, how
 can I stay competitive and which vendors are really listening to the
 commercial real estate industry?" Hinton said.
     Seventeen associations from the commercial real estate industry are
 participating in the development of Realcomm programming.  The conference's
 partnering associations are:
 
     *  American Institute of Architects (AIA; http://www.aiaonline.com )
     *  American Land Title Association (ALTA; http://www.alta.org )
     *  Appraisal Institute (AI; http://www.appraisalinstitute.org )
     *  CCIM Institute (CCIM; http://www.ccim.com )
     *  Commercial Mortgage Securities Association (CMSA; http://www.cmbs.org )
     *  Counselors of Real Estate (CRE; http://www.cre.org )
     *  International Real Estate Federation, US Chapter (FIABCI-USA;
        http://www.fiabci-usa.com )
     *  International Development Research Council (IDRC; http://www.idrc.org )
     *  International Facility Management Association (IFMA;
        http://www.ifma.org )
     *  Institute of Real Estate Management (IREM; http://www.irem.org )
     *  Mortgage Bankers Association (MBA; http://www.mbaa.org )
     *  National Association of Corporate Real Estate Executives (NACORE;
        http://www.nacore.com )
     *  National Association of Real Estate Investment Trusts (NAREIT(R);
        http://www.nareit.com )
     *  National Network of Commercial Real Estate Women (NNCREW;
        http://www.nncrew.org )
     *  REALTORS(R) Commercial Alliance of NAR
        (http://www.CommercialSource.com )
     *  Society of Industrial and Office REALTORS(R)
        (SIOR; http://www.sior.com ), and the
     *  World Teleport Association  (WTA; http://www.worldteleport.org )
 
     Members of the 17 partnering associations will receive discounted
 registration fees when they register to attend the conference at
 www.realcomm.com and identify themselves as members of a participating
 association.
     Organizations seeking to exhibit at Realcomm should contact Karen Friend,
 760-634-3971 or kfriend@realcomm.com .
     Members of the commercial real estate community interested in attending
 Realcomm can register for the conference at www.realcomm.com or contact Rachel
 Siebel, 949-388-2473 or rseibel@realcomm.com .
     Reporters and editors interested in receiving a press pass to attend this
 year's Realcomm conference should contact Jim Pastore, Pastore Communications
 Group LLC, 202-546-6451 or pastore@ix.netcom.com .
 
 

SOURCE Realcomm
    DALLAS, April 17 /PRNewswire/ -- Roger Staubach, the chairman of The
 Staubach Company, Dallas, Tx., and Adrian Slywotzky, the author of "How
 Digital is Your Business?," will give the kick-off and keynote addresses on
 June 14 in Dallas at Realcomm 2001, the largest conference devoted exclusively
 to technology solutions, the Internet and e-commerce for the commercial real
 estate industry. (http://www.realcomm.com )
     Roger Staubach, the legendary football quarterback for the U.S. Naval
 Academy and the Dallas Cowboys, now leads the Dallas-based international
 corporate real estate services firm that bears his name. (www.staubach.com)
 Technology plays a central role in the company's current venture, eStaubach.
     Adrian Slywotzky is a vice president of Lexington, Ma.-based Mercer
 Management Consulting and a regular contributor to Fortune magazine.  His new
 book, "How Digital is Your Business?," describes how leading companies
 including General Electric, Dell and Charles Schwab have successfully adopted
 online business strategies -- and achieved higher stock market values than
 their competitors.  (http://www.HowDigitalIsYourBusiness.com )
     In the February 5 issue of Fortune magazine, Mr. Slywotzky wrote, "No
 matter what happens with the market, becoming a digital business will still be
 fundamental to the success of all companies."
     To companies that are, "easing off their own digital initiatives, slowing
 spending on telecom gear, computer hardware and software, and IT services," he
 says, "Wrong move."
     "Rather than relaxing, companies should choose to seize the digital
 initiative," he explained.  "The best-run companies have always been
 relentless in taking advantage of business downturns and market transitions.
 While their rivals regroup, digital business leaders are accelerating the pace
 of change in their markets, seizing a tempo advantage that can enable them to
 control the game for the next several moves."
     The essence of Mr. Slywotzky's message, as outlined in his February 5
 Fortune magazine column, is that, "business design innovators didn't start by
 asking what technology could do.  Instead they identified their most pressing
 business issues -- problems such as low growth, rapid customer turnover, or
 commoditization of their core products -- and which business design choices
 would resolve those issues.  Only then did they put the technology to work."
     Mr. Staubach and Mr. Slywotzky are kicking off Realcomm's comprehensive
 two-day program on June 14 and 15, with pre-conference programs on June 13.
 The programs are designed to give attendees from all sectors of commercial
 real estate first-hand knowledge of the latest business solutions using
 technology and e-commerce, as well as the tools to evaluate which strategies
 are best for them.
 
     This year's attendees will see:
 
     *  Developers who are meeting the needs of their tenants by creating
        fully-wired, next generation office, multifamily, retail, carrier and
        industrial campus environments.   Will the most technologically
        advanced properties have greater long-term value?
 
     *  Owners and managers who have the capability to provide investor-
        friendly reporting on their local and far-flung property portfolios
        because they manage their entire enterprises using fully-integrated,
        Web-based management systems.  These systems include client and contact
        management, property and market data management, lease administration
        and asset management.
 
     *  Mortgage companies that are leading the securitization pack because
        they are efficiently and effectively aggregating portfolio information
        for their investors.
 
     *  Corporate real estate managers, and their advisors, who are using
        technology to meet the needs of the companies' chief financial
        officers.
 
     *  Brokerage firms that have empowered their professionals with the latest
        technology and are offering a growing portion of their services via the
        Web.
 
     *  Investors who provide funding for commercial real estate technology and
        e-business ventures.  What is the market looking to capitalize now?
 
     There will be updates at Realcomm on Right to Access, rooftop technology
 opportunities, the adoption of Web-based procurement, wireless vs. broadband
 wiring up to 100 megabits, online listing services, video applications in
 buildings, Web-based remote training and the progress of technology
 consortiums formed by industry giants.
     Technology topics, tips and training for commercial real estate
 professionals will include automated financial analysis tools, Internet
 basics, next generation commercial real estate Web sites, digital mapping, 3-D
 imaging, digital aerial photography, software for presentations and e-mail,
 tools for the "Mobile Warrior" to stay connected and technologies that make it
 easier for far-flung teams to work together using Microsoft(R) NetMeeting(R),
 video conferencing and online project management tools.
     "Commercial real estate businesses are increasingly aware that technology
 can streamline their operations, but are at times unsure of how to evaluate
 available options and maximize their technology investments," said Pam Hinton,
 co-producer of Realcomm and executive vice president of the Society of
 Industrial and Office Realtors(R).
     "For the third year in a row, commercial real estate professionals can
 come to Realcomm and learn about this field first hand -- how are leading
 companies adopting technology, what strategy is right for my organization, how
 can I stay competitive and which vendors are really listening to the
 commercial real estate industry?" Hinton said.
     Seventeen associations from the commercial real estate industry are
 participating in the development of Realcomm programming.  The conference's
 partnering associations are:
 
     *  American Institute of Architects (AIA; http://www.aiaonline.com )
     *  American Land Title Association (ALTA; http://www.alta.org )
     *  Appraisal Institute (AI; http://www.appraisalinstitute.org )
     *  CCIM Institute (CCIM; http://www.ccim.com )
     *  Commercial Mortgage Securities Association (CMSA; http://www.cmbs.org )
     *  Counselors of Real Estate (CRE; http://www.cre.org )
     *  International Real Estate Federation, US Chapter (FIABCI-USA;
        http://www.fiabci-usa.com )
     *  International Development Research Council (IDRC; http://www.idrc.org )
     *  International Facility Management Association (IFMA;
        http://www.ifma.org )
     *  Institute of Real Estate Management (IREM; http://www.irem.org )
     *  Mortgage Bankers Association (MBA; http://www.mbaa.org )
     *  National Association of Corporate Real Estate Executives (NACORE;
        http://www.nacore.com )
     *  National Association of Real Estate Investment Trusts (NAREIT(R);
        http://www.nareit.com )
     *  National Network of Commercial Real Estate Women (NNCREW;
        http://www.nncrew.org )
     *  REALTORS(R) Commercial Alliance of NAR
        (http://www.CommercialSource.com )
     *  Society of Industrial and Office REALTORS(R)
        (SIOR; http://www.sior.com ), and the
     *  World Teleport Association  (WTA; http://www.worldteleport.org )
 
     Members of the 17 partnering associations will receive discounted
 registration fees when they register to attend the conference at
 www.realcomm.com and identify themselves as members of a participating
 association.
     Organizations seeking to exhibit at Realcomm should contact Karen Friend,
 760-634-3971 or kfriend@realcomm.com .
     Members of the commercial real estate community interested in attending
 Realcomm can register for the conference at www.realcomm.com or contact Rachel
 Siebel, 949-388-2473 or rseibel@realcomm.com .
     Reporters and editors interested in receiving a press pass to attend this
 year's Realcomm conference should contact Jim Pastore, Pastore Communications
 Group LLC, 202-546-6451 or pastore@ix.netcom.com .
 
 SOURCE  Realcomm