Rosetta Helps hhgregg Drive Results With New eCommerce Site;

Launches Mobile Site for Appliance and Electronics Retailer

Nov 09, 2011, 11:00 ET from Rosetta

PRINCETON, N.J., Nov. 9, 2011 /PRNewswire/ -- Rosetta, which operates as an independent brand in the Publicis Groupe of global agencies and is one of the nation's largest digital and direct interactive agencies, together with hhgregg (NYSE: HGG), the Indianapolis-based retailer of appliances and electronics, announced the launch of a mobile eCommerce site to complement the re-designed website.

hhgregg began working with Rosetta in early 2011 to develop an eCommerce platform that would provide the same high level of customer service hhgregg is known for in their stores and to enable the company to compete more effectively with national multi-channel retailers. Using IBM WebSphere Commerce, hhgregg and Rosetta created a superior online experience providing the following new features:

  • Instant access to in-store and online product availability;
  • Access to hhgregg's lowest prices on appliances and electronics;
  • Enhanced navigation and guided search;
  • Personalized recommendations;
  • Expanded learning content, product tours and guides;
  • Additional shipping options, including pick-up in the store;
  • Access to real-time order tracking.

Since the launch of the site in late August, hhgregg has seen a double digit increase in site visits, largely driven by growth from natural search, and an increase in new stores in the markets of South Florida and Chicagoland.

"Improving is an important part of our strategy, and we know our customers expect a great purchase experience online as well as in store," said Dennis L. May, President and CEO of hhgregg. "In Rosetta, we've found a partner with a strong combination of web expertise, creative vision and technological know-how to help us deliver what our customers desire."

"hhgregg was founded on caring, personal service, and we've helped them create a consolidated eCommerce platform that reflects those values," said John Wade, Rosetta Associate Partner. "We designed this site to help them reach their customers in a more innovative and personally relevant way, and we're pleased to see that it's making an immediate impact."

About Rosetta

Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Rosetta drives material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Their differentiated capabilities and structure have enabled them to become one of the market leaders, operating as an independent brand in the Publicis Groupe of global agencies. Rosetta is ranked by Ad Age among the top U.S. digital agencies and was recently named the #1 Agency to Watch in Ad Age's Agency A-List.

Rosetta has deep industry expertise in Healthcare, Consumer Products & Retail, Financial Services, Consumer Technology, B2B and Travel & Hospitality. The combination of a patented approach to personality segmentation; technological depth across platforms and devices; world class creative, design and user experience capability; scale and integrated structure; and deep vertical industry expertise have attracted many of the nation's leading brands to Rosetta. The agency's clients include Allergan, Blue Cross Blue Shield, Bristol Myers Squibb, Johnson & Johnson and Novartis in Healthcare; Coach, Express, Jos. A. Bank, OfficeMax and Valvoline in the Retail and Consumer Products sector; Citizens, M&T Bank and Nationwide in Financial Services; Marriott in Travel and Leisure; Microsoft, Rogers Communications and T-Mobile in Communications, Media and Technology; and MSC Direct, Wirtz Beverage Group and Lincoln Electric in B2B.

Rosetta is headquartered in Princeton, NJ, with additional offices in New York, Cleveland, Boston, Chicago and Toronto. Rosetta recently acquired LEVEL Studios, a leader in combining content, platforms and devices to create engaging total user experiences. The addition of LEVEL Studios, a Rosetta Company, adds west coast presence to Rosetta's footprint with offices in Los Angeles, San Luis Obispo and San Jose.

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About hhgregg

hhgregg is a specialty retailer of consumer electronics, home appliances, and related products and services operating under the name hhgregg(TM) and Fine Lines(TM). hhgregg operates 204 stores in Alabama, Delaware, Florida, Georgia, Illinois, Indiana, Kentucky, Maryland, Mississippi, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee and Virginia.

SOURCE Rosetta