Roundarch Adds Network of Specialists to StartAhead(TM) Approach for Delivering Customer Relationship Solutions

Christopher Lochhead, Blanc & Otus Public Relations, and C2, LLC Join

Roundarch Network



Apr 18, 2001, 01:00 ET from Roundarch

    CHICAGO, April 18 /PRNewswire/ -- Roundarch, The Customer Relationship
 Architects(TM), today announced that it is adding a third major asset to its
 StartAhead(TM) approach.  The StartAhead approach is based on the vision of
 creating assets that give Roundarch's clients a significant head start in
 achieving financial returns from their Customer Relationship Management (CRM)
 investments.  The first two assets currently in the StartAhead approach are
 the Roundarch technology platform, and the formalized collection of the best
 CRM intellectual capital.  The third asset is an integrated network of
 specialists in the customer analytic, branding and marketing communications,
 and creative disciplines.
     "Organizations today demand talented consultants who bring a set of assets
 that jump-start and accelerate the CRM development process," said Bo Manning,
 Chief Executive Officer of Roundarch.  "Our first asset, the technology
 platform, reduces the time required for technology selection and integration
 while providing a platform for future growth.  Our second asset, the
 formalized collection of the best CRM ideas, reduces the time and effort
 required to develop CRM strategies, programs, and tactics.  Our newest asset,
 the Roundarch network of outside specialists, affords our clients access to
 some of the best people in the business."
     The network of specialists is built around three disciplines:  marketing
 and customer analytics, branding and marketing communications, and creative
 development.  Members of the network share a common philosophy, approach, and
 tool set to assure that it works together seamlessly with Roundarch
 consultants and clients.  The network will grow over time to include large,
 global companies as well as smaller niche players.  The first three to join
 are Christopher Lochhead, an independent strategist, Blanc & Otus Public
 Relations, and C2, a creative capital company specializing in brand and
 marketing.
     Christopher Lochhead, a strategy consultant and angel investor, is the
 former Chief Marketing Officer of Scient and Vantive (a division of
 PeopleSoft).  Lochhead helps organizations build business strategy, marketing
 positioning, brand definitions and value propositions.  "Roundarch is a
 company that is the first of its kind.  They recognized that the promise of
 CRM has gone unfulfilled because organizations have not been able to fuse the
 worlds of marketing with technology and professional services," said Lochhead.
 "Roundarch is uniquely poised to fill this critical gap."
     Blanc & Otus, a Hill & Knowlton company and member of the WPP network, is
 a leading high-technology public relations firm with sixteen years of global
 experience.  Having worked with organizations such as TiVo, Ariba, and Compaq,
 Blanc & Otus has repeatedly demonstrated the strategic value of effective PR
 in today's business world.  Maureen Blanc, president and co-founder of Blanc
 & Otus, said, "There are many great CRM technology companies in the market
 today, but the key issue that companies must grapple with is how to integrate
 great technology with other customer-facing disciplines such as public
 relations and marketing. Delivering on that promise is what will truly unlock
 the financial potential of customer relationship management."
     C2, formerly known as Bielenberg Design, works with Fortune 1000 companies
 to drive their brand definitions and value propositions through highly
 innovative and creative marketing programs.  "Organizations have not been able
 to realize the promise of CRM because marketing and technology have been
 disconnected.  Marketing organizations have been executing programs that set
 expectations with customers while customer delivery channels are being built
 out independently.  Roundarch brings these two elements together to focus on
 the single challenge of defining and delivering the right customer
 experience," said Greg Galle, C2 brand director.
 
     About Roundarch
     Founded by marketing and systems integration leaders WPP (Nasdaq:   WPPGY)
 and Deloitte Consulting, Roundarch helps organizations realize superior
 financial results by architecting profitable customer relationships. As the
 world's first Customer Relationship Architects, Roundarch combines strategy,
 marketing, and technology professionals with formalized assets that truly
 jump-start and accelerate the solution development process. These assets
 include a technology platform, a synthesized collection of the best CRM ideas,
 and a network of analytic, branding, and creative specialists. Roundarch
 continues to rapidly expand in North America and Europe and will open offices
 in Asia Pacific in the coming year. Roundarch can be reached on the Web at
 www.roundarch.com or at 312-374-2000.
 
 

SOURCE Roundarch
    CHICAGO, April 18 /PRNewswire/ -- Roundarch, The Customer Relationship
 Architects(TM), today announced that it is adding a third major asset to its
 StartAhead(TM) approach.  The StartAhead approach is based on the vision of
 creating assets that give Roundarch's clients a significant head start in
 achieving financial returns from their Customer Relationship Management (CRM)
 investments.  The first two assets currently in the StartAhead approach are
 the Roundarch technology platform, and the formalized collection of the best
 CRM intellectual capital.  The third asset is an integrated network of
 specialists in the customer analytic, branding and marketing communications,
 and creative disciplines.
     "Organizations today demand talented consultants who bring a set of assets
 that jump-start and accelerate the CRM development process," said Bo Manning,
 Chief Executive Officer of Roundarch.  "Our first asset, the technology
 platform, reduces the time required for technology selection and integration
 while providing a platform for future growth.  Our second asset, the
 formalized collection of the best CRM ideas, reduces the time and effort
 required to develop CRM strategies, programs, and tactics.  Our newest asset,
 the Roundarch network of outside specialists, affords our clients access to
 some of the best people in the business."
     The network of specialists is built around three disciplines:  marketing
 and customer analytics, branding and marketing communications, and creative
 development.  Members of the network share a common philosophy, approach, and
 tool set to assure that it works together seamlessly with Roundarch
 consultants and clients.  The network will grow over time to include large,
 global companies as well as smaller niche players.  The first three to join
 are Christopher Lochhead, an independent strategist, Blanc & Otus Public
 Relations, and C2, a creative capital company specializing in brand and
 marketing.
     Christopher Lochhead, a strategy consultant and angel investor, is the
 former Chief Marketing Officer of Scient and Vantive (a division of
 PeopleSoft).  Lochhead helps organizations build business strategy, marketing
 positioning, brand definitions and value propositions.  "Roundarch is a
 company that is the first of its kind.  They recognized that the promise of
 CRM has gone unfulfilled because organizations have not been able to fuse the
 worlds of marketing with technology and professional services," said Lochhead.
 "Roundarch is uniquely poised to fill this critical gap."
     Blanc & Otus, a Hill & Knowlton company and member of the WPP network, is
 a leading high-technology public relations firm with sixteen years of global
 experience.  Having worked with organizations such as TiVo, Ariba, and Compaq,
 Blanc & Otus has repeatedly demonstrated the strategic value of effective PR
 in today's business world.  Maureen Blanc, president and co-founder of Blanc
 & Otus, said, "There are many great CRM technology companies in the market
 today, but the key issue that companies must grapple with is how to integrate
 great technology with other customer-facing disciplines such as public
 relations and marketing. Delivering on that promise is what will truly unlock
 the financial potential of customer relationship management."
     C2, formerly known as Bielenberg Design, works with Fortune 1000 companies
 to drive their brand definitions and value propositions through highly
 innovative and creative marketing programs.  "Organizations have not been able
 to realize the promise of CRM because marketing and technology have been
 disconnected.  Marketing organizations have been executing programs that set
 expectations with customers while customer delivery channels are being built
 out independently.  Roundarch brings these two elements together to focus on
 the single challenge of defining and delivering the right customer
 experience," said Greg Galle, C2 brand director.
 
     About Roundarch
     Founded by marketing and systems integration leaders WPP (Nasdaq:   WPPGY)
 and Deloitte Consulting, Roundarch helps organizations realize superior
 financial results by architecting profitable customer relationships. As the
 world's first Customer Relationship Architects, Roundarch combines strategy,
 marketing, and technology professionals with formalized assets that truly
 jump-start and accelerate the solution development process. These assets
 include a technology platform, a synthesized collection of the best CRM ideas,
 and a network of analytic, branding, and creative specialists. Roundarch
 continues to rapidly expand in North America and Europe and will open offices
 in Asia Pacific in the coming year. Roundarch can be reached on the Web at
 www.roundarch.com or at 312-374-2000.
 
 SOURCE  Roundarch