Roving and Commission Junction Form Strategic Partnership to Bring Email Marketing Tools to Affiliate Marketers

Roving's Constant Contact(R) offers email marketing tool in Commission

Junction's 'Toolbox' designed to help merchants and affiliates

grow their businesses



Apr 30, 2001, 01:00 ET from Roving Software Inc.

    NEEDHAM, Mass., April 30 /PRNewswire/ -- Roving Software Inc., the
 emerging leader in advanced e-marketing solutions for small and medium
 e-businesses, and Commission Junction, the leading affiliate marketing
 solutions provider, today announced a strategic alliance that will offer
 advanced email marketing tools to affiliate marketers in the Commission
 Junction network.
     Under the agreement, Roving's Constant Contact(R) email marketing software
 will be made available to Commission Junction 's network of more than 400,000
 affiliates and 1,500 merchants through the "Toolbox" section on the Commission
 Junction network. The Toolbox offers its members additional tools to build
 their businesses by driving increased sales for merchants and commissions for
 affiliates.
     Commission Junction merchants and affiliates will be able to use Constant
 Contact permission-based email software to:
 
     * Build their customer and prospect database
     * Create and deliver high-impact, targeted and relevant email campaigns
     * Increase repeat business and customer loyalty
 
     "Commission Junction helps merchants and affiliates effectively drive
 incremental revenue," said Gail Goodman, chief executive officer, Roving
 Software Inc. "Constant Contact drives repeat revenue to both affiliates and
 merchants, making it the perfect compliment to the Commission Junction
 offering."
     "The primary objective of our new Toolbox is to provide Commission
 Junction merchants and affiliates with value-added services that can help them
 promote and grow their businesses," said Todd Crawford, Commission Junction's
 vice president, Strategic Initiatives. "Constant Contact is a powerful tool
 for building customer loyalty, and a valuable addition to our Toolbox."
     As an application services provider (ASP), Commission Junction provides a
 comprehensive suite of affiliate marketing, management, recruitment and
 administrative services delivered on-demand via the Internet. Content sites
 place products, ads and links directly in and around their content and earn
 commissions. Online merchants extend their reach, build their brands, drive
 sales and lower customer acquisition costs -- all on a pay-for-performance
 basis.
     Constant Contact makes it easy for small and medium businesses (SMBs) to
 incorporate permission-based email into their marketing mix. A sophisticated
 wizard interface automates the creation, delivery and tracking of email
 campaigns, enabling marketers with very little computer knowledge to execute
 effective, personalized marketing programs.
 
     About Commission Junction
     Commission Junction, the leading affiliate marketing solution provider,
 has transformed complicated affiliate marketing software into an affordable
 and easy-to-use Web-based service that provides a turn-key solution for
 managing revenue-sharing relationships.
     Commission Junction's network includes leading online merchants eBay,
 Excite@Home, and Capital One, and major content sites Ask Jeeves and
 eUniverse. Commission Junction is headquartered in Santa Barbara, Calif., with
 sales offices in San Francisco, New York, London, Paris, Amsterdam, Oslo,
 Tokyo and Hong Kong. For additional information, visit www.cj.com or call
 800-761-1072.
 
     About Roving Software
     Roving Software is a B2B e-marketing ASP committed to providing easy-to-
 use e-marketing products and services to small and medium businesses (SMBs).
 Roving's Constant Contact(R), The Email Marketing Manager, helps small
 businesses reach their visitors and customers easily and affordably with
 targeted, relevant email communications based on their interests. Constant
 Contact is designed and priced for SMBs and is marketed through a wide variety
 of channel partners, such as small business aggregators, portals and
 marketplaces including AllBusiness.com, Inc.com, NetLedger.com, Switchboard,
 Inc., and Trellix. Roving Software is funded by Morgan Stanley Dean Witter
 Private Equity, Commonwealth Capital Ventures, and Longworth Venture Partners.
 For more information, call 781-444-6160 or visit http://www.roving.com.
 
     Roving, Roving Software, Constant Contact, and BIG eMarketing for SMALL
 eBusiness are trademarks of Roving Software Inc. All other company and product
 names may be trademarks or registered trademarks of their respective
 companies.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X74285060
 
 

SOURCE Roving Software Inc.
    NEEDHAM, Mass., April 30 /PRNewswire/ -- Roving Software Inc., the
 emerging leader in advanced e-marketing solutions for small and medium
 e-businesses, and Commission Junction, the leading affiliate marketing
 solutions provider, today announced a strategic alliance that will offer
 advanced email marketing tools to affiliate marketers in the Commission
 Junction network.
     Under the agreement, Roving's Constant Contact(R) email marketing software
 will be made available to Commission Junction 's network of more than 400,000
 affiliates and 1,500 merchants through the "Toolbox" section on the Commission
 Junction network. The Toolbox offers its members additional tools to build
 their businesses by driving increased sales for merchants and commissions for
 affiliates.
     Commission Junction merchants and affiliates will be able to use Constant
 Contact permission-based email software to:
 
     * Build their customer and prospect database
     * Create and deliver high-impact, targeted and relevant email campaigns
     * Increase repeat business and customer loyalty
 
     "Commission Junction helps merchants and affiliates effectively drive
 incremental revenue," said Gail Goodman, chief executive officer, Roving
 Software Inc. "Constant Contact drives repeat revenue to both affiliates and
 merchants, making it the perfect compliment to the Commission Junction
 offering."
     "The primary objective of our new Toolbox is to provide Commission
 Junction merchants and affiliates with value-added services that can help them
 promote and grow their businesses," said Todd Crawford, Commission Junction's
 vice president, Strategic Initiatives. "Constant Contact is a powerful tool
 for building customer loyalty, and a valuable addition to our Toolbox."
     As an application services provider (ASP), Commission Junction provides a
 comprehensive suite of affiliate marketing, management, recruitment and
 administrative services delivered on-demand via the Internet. Content sites
 place products, ads and links directly in and around their content and earn
 commissions. Online merchants extend their reach, build their brands, drive
 sales and lower customer acquisition costs -- all on a pay-for-performance
 basis.
     Constant Contact makes it easy for small and medium businesses (SMBs) to
 incorporate permission-based email into their marketing mix. A sophisticated
 wizard interface automates the creation, delivery and tracking of email
 campaigns, enabling marketers with very little computer knowledge to execute
 effective, personalized marketing programs.
 
     About Commission Junction
     Commission Junction, the leading affiliate marketing solution provider,
 has transformed complicated affiliate marketing software into an affordable
 and easy-to-use Web-based service that provides a turn-key solution for
 managing revenue-sharing relationships.
     Commission Junction's network includes leading online merchants eBay,
 Excite@Home, and Capital One, and major content sites Ask Jeeves and
 eUniverse. Commission Junction is headquartered in Santa Barbara, Calif., with
 sales offices in San Francisco, New York, London, Paris, Amsterdam, Oslo,
 Tokyo and Hong Kong. For additional information, visit www.cj.com or call
 800-761-1072.
 
     About Roving Software
     Roving Software is a B2B e-marketing ASP committed to providing easy-to-
 use e-marketing products and services to small and medium businesses (SMBs).
 Roving's Constant Contact(R), The Email Marketing Manager, helps small
 businesses reach their visitors and customers easily and affordably with
 targeted, relevant email communications based on their interests. Constant
 Contact is designed and priced for SMBs and is marketed through a wide variety
 of channel partners, such as small business aggregators, portals and
 marketplaces including AllBusiness.com, Inc.com, NetLedger.com, Switchboard,
 Inc., and Trellix. Roving Software is funded by Morgan Stanley Dean Witter
 Private Equity, Commonwealth Capital Ventures, and Longworth Venture Partners.
 For more information, call 781-444-6160 or visit http://www.roving.com.
 
     Roving, Roving Software, Constant Contact, and BIG eMarketing for SMALL
 eBusiness are trademarks of Roving Software Inc. All other company and product
 names may be trademarks or registered trademarks of their respective
 companies.
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X74285060
 
 SOURCE  Roving Software Inc.