R.R. Donnelley's Premedia Technologies Expands Editorial Content Management Services

Complete Solution Drives Publishers' Multi-Media Efforts



Apr 10, 2001, 01:00 ET from R.R. Donnelley & Sons Company

    CHICAGO, April 10 /PRNewswire/ -- Magazine publishers can now save time
 and money when moving content across various media with a complete service
 solution presented by R.R. Donnelley & Sons Company's (NYSE:   DNY) Premedia
 Technologies group today at the Seybold Seminars Boston 2001 conference and
 tradeshow.  The company's editorial content management services integrate a
 wide variety of existing and new services, such as scanning, preflighting
 files, content extraction, and XML tagging, along with a new digital asset
 management system, PubSpring(TM).
     "By using our services, a publisher can do more with their content," said
 Mary Lee Schneider, president, R.R. Donnelley's Premedia Technologies.   "Our
 editorial content management services, including the new PubSpring system,
 ensure publishers can access their content quickly, and have it ready for a
 variety of uses in almost any medium - print, electronic or Web. And, we can
 help distribute their content through our recently announced content
 syndication partnership with Screaming Media."
     Building on R.R. Donnelley's strength in digital asset management,
 PubSpring can help publishers access, archive, transform and redistribute
 content through print, Internet, syndication, and other channels, keeping
 rights information and other pertinent data traveling with the content.
     Currently in limited use, PubSpring provides publishers access to their
 content securely over the Internet, 24-hours a day, through an Application
 Service Provider (ASP) approach.  As an ASP, PubSpring provides a cost-
 effective solution; avoiding many of the capital and resource costs associated
 with developing and maintaining new enterprise content management systems.
     PubSpring enriches content by adding a means of keeping information about
 the content, with the content.  Publishers can develop, record and access
 information about the writers, photographers, and artists who create content,
 along with publications and dates, aiding the publisher in tracking
 information for rights management efforts.  And, PubSpring keeps vast amounts
 of content organized and ready to use; working independently, or with the
 publisher's existing systems.
     Supporting the company's editorial content management services is a
 history of publishing premedia experience for a number of leading magazines
 and publications.  This rich history is fostered in a talented team working at
 close-to-the-client service centers.  Publishers get the expertise and support
 to manipulate and move content quickly, accurately and consistently, when they
 need it -- 24 hours a day, saving time and maximizing the use and value of
 their content.
     "Our approach integrates publishing premedia services with a content
 management solution to create a dynamic service that keeps publishers moving
 forward as the technology around them changes and new channels develop,
 maximizing their benefit and confidence," said Schneider.
 
     About Premedia Technologies
     The Premedia Technologies group of R.R. Donnelley provides a complete
 solution for customers to create, prepare and manage content for both print
 and online distribution.  Services include photography -- both conventional
 and digital, asset management and prepress.  Designed to link customers'
 creative process with today's technology, the services of Premedia
 Technologies are used by leading-edge retailers, catalogers, publishers,
 corporations, and ad agencies.
 
     About R.R. Donnelley & Sons Company
     R.R. Donnelley (NYSE:   DNY) is revolutionizing communications effectiveness
 by providing comprehensive and integrated communications services.  These
 include premedia, digital photography, content management, printing, Internet
 consulting and logistics.  The company's full range of solutions help
 publishers and merchandisers, as well as telecommunications, financial and
 healthcare companies, deliver effective and targeted communications in the
 right format to the right audience at the right time.  Its 34,000 employees
 serve customers in North America, South America, Europe and the Asia/Pacific
 Basin.  Visit us on the Internet at www.rrdonnelley.com .
 
 

SOURCE R.R. Donnelley & Sons Company
    CHICAGO, April 10 /PRNewswire/ -- Magazine publishers can now save time
 and money when moving content across various media with a complete service
 solution presented by R.R. Donnelley & Sons Company's (NYSE:   DNY) Premedia
 Technologies group today at the Seybold Seminars Boston 2001 conference and
 tradeshow.  The company's editorial content management services integrate a
 wide variety of existing and new services, such as scanning, preflighting
 files, content extraction, and XML tagging, along with a new digital asset
 management system, PubSpring(TM).
     "By using our services, a publisher can do more with their content," said
 Mary Lee Schneider, president, R.R. Donnelley's Premedia Technologies.   "Our
 editorial content management services, including the new PubSpring system,
 ensure publishers can access their content quickly, and have it ready for a
 variety of uses in almost any medium - print, electronic or Web. And, we can
 help distribute their content through our recently announced content
 syndication partnership with Screaming Media."
     Building on R.R. Donnelley's strength in digital asset management,
 PubSpring can help publishers access, archive, transform and redistribute
 content through print, Internet, syndication, and other channels, keeping
 rights information and other pertinent data traveling with the content.
     Currently in limited use, PubSpring provides publishers access to their
 content securely over the Internet, 24-hours a day, through an Application
 Service Provider (ASP) approach.  As an ASP, PubSpring provides a cost-
 effective solution; avoiding many of the capital and resource costs associated
 with developing and maintaining new enterprise content management systems.
     PubSpring enriches content by adding a means of keeping information about
 the content, with the content.  Publishers can develop, record and access
 information about the writers, photographers, and artists who create content,
 along with publications and dates, aiding the publisher in tracking
 information for rights management efforts.  And, PubSpring keeps vast amounts
 of content organized and ready to use; working independently, or with the
 publisher's existing systems.
     Supporting the company's editorial content management services is a
 history of publishing premedia experience for a number of leading magazines
 and publications.  This rich history is fostered in a talented team working at
 close-to-the-client service centers.  Publishers get the expertise and support
 to manipulate and move content quickly, accurately and consistently, when they
 need it -- 24 hours a day, saving time and maximizing the use and value of
 their content.
     "Our approach integrates publishing premedia services with a content
 management solution to create a dynamic service that keeps publishers moving
 forward as the technology around them changes and new channels develop,
 maximizing their benefit and confidence," said Schneider.
 
     About Premedia Technologies
     The Premedia Technologies group of R.R. Donnelley provides a complete
 solution for customers to create, prepare and manage content for both print
 and online distribution.  Services include photography -- both conventional
 and digital, asset management and prepress.  Designed to link customers'
 creative process with today's technology, the services of Premedia
 Technologies are used by leading-edge retailers, catalogers, publishers,
 corporations, and ad agencies.
 
     About R.R. Donnelley & Sons Company
     R.R. Donnelley (NYSE:   DNY) is revolutionizing communications effectiveness
 by providing comprehensive and integrated communications services.  These
 include premedia, digital photography, content management, printing, Internet
 consulting and logistics.  The company's full range of solutions help
 publishers and merchandisers, as well as telecommunications, financial and
 healthcare companies, deliver effective and targeted communications in the
 right format to the right audience at the right time.  Its 34,000 employees
 serve customers in North America, South America, Europe and the Asia/Pacific
 Basin.  Visit us on the Internet at www.rrdonnelley.com .
 
 SOURCE  R.R. Donnelley & Sons Company