R.R. Donnelley's Premedia Technologies Introduces Photo-Flow(TM) Remote Photo Review and Approval System

System Offers Significant Time and Cost Savings for Premedia Technologies'

Clients



Apr 04, 2001, 01:00 ET from R.R. Donnelly & Sons Company

    CHICAGO, April 4 /PRNewswire/ -- Creative directors now have a more
 cost-effective and efficient solution for previewing and approving photography
 with a new service from R.R. Donnelley & Sons Company's (NYSE:   DNY) Premedia
 Technologies group.  With the company's new Photo-Flow(TM) service, creative
 directors can access a secure website via the Internet from virtually any
 location and approve or comment on photography within minutes of the image
 being taken.  By integrating Photo-Flow with other Premedia services, imagery
 moves from concept to color corrected print file or website up to five times
 faster.
     "Creative directors are extremely busy and travel costs are increasing
 daily," said Nicole Michels, product leader -- photography, R.R. Donnelley's
 Premedia Technologies group.  "By using Photo-Flow, clients review and approve
 imagery as soon as it's shot wherever they are.  Quick approval of the image,
 means quicker availability for retouching and color correction, and quicker
 placement into printed pieces or onto websites.  The image moves from concept
 to published or electronic content within hours instead of days!"
     Photo-Flow works behind the scenes and does not interfere with the
 creative process.  Here's how the service works:
      -- The same steps required in creating the digital image remain -- the
         set is styled, the lighting is checked and the photo is taken.
      -- From the imaging system (camera and computer), the image is
         transmitted to a secure Web server.
      -- The creative director receives a prompt via cellular phone or e-mail
         indicating an image is ready for review.
      -- Logging onto a secure website, the creative director reviews the image
         and approves or sends instructions for reshooting or retouching.
 
     Since a limited introduction in May of last year, thousands of images have
 already flowed through the Photo-Flow system.  Today, Photo-Flow integrates
 with other services, such as Premedia Technologies' digital asset management
 solution -- ImageMerchant(R) -- and the prepress capabilities of its service
 centers, quickly turning photography into Internet- or print-ready images.
 Color specialists can quickly retrieve approved images in Photo-Flow(TM) for
 retouching and color correction.  The corrected imagery is then stored in
 ImageMerchant as a high-resolution, print ready file for replacement in Open
 Prepress Interface/Automatic Picture Replacement (OPI/APR) print workflows.
 Or, the imagery can be XML-tagged for immediate placement onto websites.
     Photo-Flow is available at all four R.R. Donnelley photo studios:
 StudioW26 in New York, Premedia Technologies in Chicago, Iridio in Seattle and
 Omega in Dallas.  By using an application service provider approach, customers
 gain access to the latest equipment and software technology without incurring
 any capital costs.
     "The bottom line is that customers can move merchandising decisions closer
 to market release because images get approved and corrected faster, into print
 production or onto their website faster, and in front of their customers
 faster," said Michels.  "And, that means sales happen faster!"
 
     About Premedia Technologies
     The Premedia Technologies unit of R.R. Donnelley provides a complete
 solution for customers to create, prepare and manage content for both print
 and online distribution.  Services include photography -- both conventional
 and digital, asset management and prepress.  Designed to link customers'
 creative process with today's technology, the services of Premedia
 Technologies are used by leading-edge retailers, catalogers, publishers,
 corporations, and ad agencies.
 
     About R.R. Donnelley & Sons Company
     R.R. Donnelley (NYSE:   DNY) is revolutionizing communications effectiveness
 by providing comprehensive and integrated communications services.  These
 include premedia, digital photography, content management, printing, Internet
 consulting and logistics.  The company's full range of solutions help
 publishers and merchandisers, as well as telecommunications, financial and
 healthcare companies, deliver effective and targeted communications in the
 right format to the right audience at the right time.  Its 34,000 employees
 serve customers in North America, South America, Europe and the Asia/Pacific
 Basin.  Visit us on the Internet at www.rrdonnelley.com .
 
 

SOURCE R.R. Donnelly & Sons Company
    CHICAGO, April 4 /PRNewswire/ -- Creative directors now have a more
 cost-effective and efficient solution for previewing and approving photography
 with a new service from R.R. Donnelley & Sons Company's (NYSE:   DNY) Premedia
 Technologies group.  With the company's new Photo-Flow(TM) service, creative
 directors can access a secure website via the Internet from virtually any
 location and approve or comment on photography within minutes of the image
 being taken.  By integrating Photo-Flow with other Premedia services, imagery
 moves from concept to color corrected print file or website up to five times
 faster.
     "Creative directors are extremely busy and travel costs are increasing
 daily," said Nicole Michels, product leader -- photography, R.R. Donnelley's
 Premedia Technologies group.  "By using Photo-Flow, clients review and approve
 imagery as soon as it's shot wherever they are.  Quick approval of the image,
 means quicker availability for retouching and color correction, and quicker
 placement into printed pieces or onto websites.  The image moves from concept
 to published or electronic content within hours instead of days!"
     Photo-Flow works behind the scenes and does not interfere with the
 creative process.  Here's how the service works:
      -- The same steps required in creating the digital image remain -- the
         set is styled, the lighting is checked and the photo is taken.
      -- From the imaging system (camera and computer), the image is
         transmitted to a secure Web server.
      -- The creative director receives a prompt via cellular phone or e-mail
         indicating an image is ready for review.
      -- Logging onto a secure website, the creative director reviews the image
         and approves or sends instructions for reshooting or retouching.
 
     Since a limited introduction in May of last year, thousands of images have
 already flowed through the Photo-Flow system.  Today, Photo-Flow integrates
 with other services, such as Premedia Technologies' digital asset management
 solution -- ImageMerchant(R) -- and the prepress capabilities of its service
 centers, quickly turning photography into Internet- or print-ready images.
 Color specialists can quickly retrieve approved images in Photo-Flow(TM) for
 retouching and color correction.  The corrected imagery is then stored in
 ImageMerchant as a high-resolution, print ready file for replacement in Open
 Prepress Interface/Automatic Picture Replacement (OPI/APR) print workflows.
 Or, the imagery can be XML-tagged for immediate placement onto websites.
     Photo-Flow is available at all four R.R. Donnelley photo studios:
 StudioW26 in New York, Premedia Technologies in Chicago, Iridio in Seattle and
 Omega in Dallas.  By using an application service provider approach, customers
 gain access to the latest equipment and software technology without incurring
 any capital costs.
     "The bottom line is that customers can move merchandising decisions closer
 to market release because images get approved and corrected faster, into print
 production or onto their website faster, and in front of their customers
 faster," said Michels.  "And, that means sales happen faster!"
 
     About Premedia Technologies
     The Premedia Technologies unit of R.R. Donnelley provides a complete
 solution for customers to create, prepare and manage content for both print
 and online distribution.  Services include photography -- both conventional
 and digital, asset management and prepress.  Designed to link customers'
 creative process with today's technology, the services of Premedia
 Technologies are used by leading-edge retailers, catalogers, publishers,
 corporations, and ad agencies.
 
     About R.R. Donnelley & Sons Company
     R.R. Donnelley (NYSE:   DNY) is revolutionizing communications effectiveness
 by providing comprehensive and integrated communications services.  These
 include premedia, digital photography, content management, printing, Internet
 consulting and logistics.  The company's full range of solutions help
 publishers and merchandisers, as well as telecommunications, financial and
 healthcare companies, deliver effective and targeted communications in the
 right format to the right audience at the right time.  Its 34,000 employees
 serve customers in North America, South America, Europe and the Asia/Pacific
 Basin.  Visit us on the Internet at www.rrdonnelley.com .
 
 SOURCE  R.R. Donnelly & Sons Company