'Rugrats' Crawl to New Heights to Celebrate 10th Anniversary

Viewers' 10 All-Time Favorite Episodes Will Comprise 'Rugrats' Marathon,

Saturday, April 21, Preceding 'Kids' Choice Awards'



Time-Travelling Tots Will Be Tweens for a Day in Climactic

Anniversary Special, Saturday, July 21



Apr 13, 2001, 01:00 ET from Nickelodeon

    LOS ANGELES, April 13 /PRNewswire/ -- A decade has flown by in a burp and
 a hiccup since Nickelodeon's "Rugrats" debuted, and as the perennial babies
 scurry toward their milestone 10th anniversary this year, they'll fill a tall
 programming order with April's "Rugrats" marathon.  Moreover, they'll grow to
 unprecedented heights above rug level in July's one-hour, primetime
 anniversary special, when the time-travelling tots will be tweens for a day.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010413/NYF022 )
     "As the 'Rugrats' turn 10, it is clear they are in a category all their
 own.  Seven years as the top-rated kids' show proves that this unique property
 has staying power like no other," says Cyma Zarghami, Executive Vice President
 and General Manager of Nickelodeon.
     "Rugrats'" yearlong celebratory programming events include telecasts of
 every episode of the series ever produced -- all will air from
 January 1 - March 31 -- and a special anniversary marathon of viewers'
 all-time 10 favorites will be telecast Saturday, April 21 (4:30-8 p.m. ET/PT).
 In a special online poll, viewers are invited to rate the episodes by logging
 onto nick.com every day in January, February and March and assigning each
 episode from one-to-four ("just okay" to "the best") Reptar bars.  Nick.com
 will tally their top-ranking choices, and the 10 favorites will comprise the
 April 21 "Rugrats" marathon, to be telecast with the number one all-time
 favorite episode immediately preceding the "Nickelodeon Kids' Choice Awards"
 (8 p.m. ET/PT).
     The celebration climaxes with the hour-long primetime special on Saturday,
 July 21, in which the diapered tots travel 10 years into the "foocher" with
 Tommy's time machine and become "tweens" for a day.  Audiences will have a
 one-time-only glimpse above and beyond the playpen at Angelica, Chuckie, Tommy
 and the whole gang, as they prepare to attend their first concert.
     A home video titled "Decade in Diapers" -- "Rugrats'" 10th Anniversary
 Collector's Edition featuring kids' 10 favorite episodes -- will be available
 in stores this summer individually or as a two-volume boxed set with a
 companion book version of the fantasy episode, "All Growed Up."  In addition,
 a third home video will feature the "All Growed Up" episode.
     Since premiering in 1991, "Rugrats" has emerged as a TV phenomenon -- the
 number-one-rated kids' program in all of television -- and a formidable
 franchise including two box office hits -- "The Rugrats Movie" and "Rugrats in
 Paris" -- and a vast array of toys.  A three-time Emmy Award winner with an
 enormous following of kids and adults, "Rugrats" finished its fourth straight
 year as the highest rated kids program on broadcast and cable.  In addition,
 it has been the highest rated kids show on cable seven straight years and is
 the highest rated property among all kids programs for both Boys 2-11 and
 Girls 2-11.  The most watched program on Nickelodeon, "Rugrats" reaches a
 total of 26.7 million viewers each week.  This includes 14.7 million Kids
 2-11, 3.2 million Teens 12-17, and 8.8 Persons 18+.  In addition, "Rugrats" is
 seen internationally in over 75 countries.
     In November of 1998, the diapered tots made their feature film debut in
 "The Rugrats Movie," which took the nation by storm by earning the top box
 office gross during its opening weekend.  This winter, they headed overseas on
 a terrific new journey in "The Rugrats in Paris: The Movie," another
 box-office smash from Paramount Pictures and Nickelodeon Movies, which has
 earned more than $75 million domestically to date.
     "Rugrats" was created by Arlene Klasky, Gabor Csupo and Paul Germain and
 is produced by Klasky-Csupo, Inc. for Nickelodeon, a programming service of
 Viacom International Inc.  The feature film also is produced by Klasky and
 Csupo through their company at their production headquarters in Los Angeles.
     Nickelodeon, the number-one entertainment brand for kids, has built a
 diverse, global business by putting kids first in everything it does.  The
 company includes television programming and production in the United States
 and around the world, plus consumer products, online, recreation, books,
 magazines and feature films.  Nickelodeon's U.S. television network is seen in
 more than 80 million households, and has been the number-one-rated basic cable
 network for more than five consecutive years.  Nickelodeon and all related
 titles, characters and logos are trademarks of Viacom International Inc.
 
     *Nielsen Media Research
 
 

SOURCE Nickelodeon
    LOS ANGELES, April 13 /PRNewswire/ -- A decade has flown by in a burp and
 a hiccup since Nickelodeon's "Rugrats" debuted, and as the perennial babies
 scurry toward their milestone 10th anniversary this year, they'll fill a tall
 programming order with April's "Rugrats" marathon.  Moreover, they'll grow to
 unprecedented heights above rug level in July's one-hour, primetime
 anniversary special, when the time-travelling tots will be tweens for a day.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010413/NYF022 )
     "As the 'Rugrats' turn 10, it is clear they are in a category all their
 own.  Seven years as the top-rated kids' show proves that this unique property
 has staying power like no other," says Cyma Zarghami, Executive Vice President
 and General Manager of Nickelodeon.
     "Rugrats'" yearlong celebratory programming events include telecasts of
 every episode of the series ever produced -- all will air from
 January 1 - March 31 -- and a special anniversary marathon of viewers'
 all-time 10 favorites will be telecast Saturday, April 21 (4:30-8 p.m. ET/PT).
 In a special online poll, viewers are invited to rate the episodes by logging
 onto nick.com every day in January, February and March and assigning each
 episode from one-to-four ("just okay" to "the best") Reptar bars.  Nick.com
 will tally their top-ranking choices, and the 10 favorites will comprise the
 April 21 "Rugrats" marathon, to be telecast with the number one all-time
 favorite episode immediately preceding the "Nickelodeon Kids' Choice Awards"
 (8 p.m. ET/PT).
     The celebration climaxes with the hour-long primetime special on Saturday,
 July 21, in which the diapered tots travel 10 years into the "foocher" with
 Tommy's time machine and become "tweens" for a day.  Audiences will have a
 one-time-only glimpse above and beyond the playpen at Angelica, Chuckie, Tommy
 and the whole gang, as they prepare to attend their first concert.
     A home video titled "Decade in Diapers" -- "Rugrats'" 10th Anniversary
 Collector's Edition featuring kids' 10 favorite episodes -- will be available
 in stores this summer individually or as a two-volume boxed set with a
 companion book version of the fantasy episode, "All Growed Up."  In addition,
 a third home video will feature the "All Growed Up" episode.
     Since premiering in 1991, "Rugrats" has emerged as a TV phenomenon -- the
 number-one-rated kids' program in all of television -- and a formidable
 franchise including two box office hits -- "The Rugrats Movie" and "Rugrats in
 Paris" -- and a vast array of toys.  A three-time Emmy Award winner with an
 enormous following of kids and adults, "Rugrats" finished its fourth straight
 year as the highest rated kids program on broadcast and cable.  In addition,
 it has been the highest rated kids show on cable seven straight years and is
 the highest rated property among all kids programs for both Boys 2-11 and
 Girls 2-11.  The most watched program on Nickelodeon, "Rugrats" reaches a
 total of 26.7 million viewers each week.  This includes 14.7 million Kids
 2-11, 3.2 million Teens 12-17, and 8.8 Persons 18+.  In addition, "Rugrats" is
 seen internationally in over 75 countries.
     In November of 1998, the diapered tots made their feature film debut in
 "The Rugrats Movie," which took the nation by storm by earning the top box
 office gross during its opening weekend.  This winter, they headed overseas on
 a terrific new journey in "The Rugrats in Paris: The Movie," another
 box-office smash from Paramount Pictures and Nickelodeon Movies, which has
 earned more than $75 million domestically to date.
     "Rugrats" was created by Arlene Klasky, Gabor Csupo and Paul Germain and
 is produced by Klasky-Csupo, Inc. for Nickelodeon, a programming service of
 Viacom International Inc.  The feature film also is produced by Klasky and
 Csupo through their company at their production headquarters in Los Angeles.
     Nickelodeon, the number-one entertainment brand for kids, has built a
 diverse, global business by putting kids first in everything it does.  The
 company includes television programming and production in the United States
 and around the world, plus consumer products, online, recreation, books,
 magazines and feature films.  Nickelodeon's U.S. television network is seen in
 more than 80 million households, and has been the number-one-rated basic cable
 network for more than five consecutive years.  Nickelodeon and all related
 titles, characters and logos are trademarks of Viacom International Inc.
 
     *Nielsen Media Research
 
 SOURCE  Nickelodeon