Russell Athletic Launches Virtual Workout Partner; Find an Online Partner at Forthelongrun.com

Apr 18, 2001, 01:00 ET from Russell Athletic

    ATLANTA, April 18 /PRNewswire/ -- Russell Athletic's (NYSE:   RML) new Web
 site, http://www.forthelongrun.com , is the first to introduce the Virtual
 Workout Partner (VWP) program.  Designed for everyday athletes aspiring to
 lead healthy lifestyles, the VWP program helps members find partners with
 similar fitness goals, abilities and interests.  Through the site's e-mail
 system, partners can encourage each other as if they were side-by-side at the
 gym or on the playing field.  The site also offers community discussion
 forums, a gym locator, healthy lifestyle articles written by experts and much
 more.
 
     VIRTUAL WORKOUT PARTNER
     To become a VWP, members create a customized profile based on their
 abilities, fitness goals and favorite activities.  The program generates a
 list of potential partners and users communicate with the partners they want
 through e-mail.
     "The Virtual Workout Partner program is a new and unique way of working
 out with another person, but online," said Trish Martin, vice president of
 marketing for Russell Athletic.  "There are so many benefits from working out
 with someone else.  Our site is designed to help everyday athletes stay
 motivated, give support and encouragement and take responsibility for their
 healthy lifestyle."
     The site is divided into five sections including Gym Locator, Warm Up,
 Build Endurance, Stay Motivated and New Styles.  Members get full access to
 these sections including Russell Athletic's featured article and daily health
 articles written by experts.
 
     GYM LOCATOR
     *  Find the nearest gym through an extensive city/state/zip code or
        workout activity search
     *  Find contact information for over 1,000 gyms in the United States and
        Canada
     *  Get point-to-point driving directions to each gym
 
     WARM UP
     *  Create a Personal Workout Routine
     *  Get workout tips and animated demos on your favorite exercises
     *  Send your workout routine to other friends
 
     BUILD ENDURANCE
     *  Find your Virtual Workout Partner
     *  Share workout tips, give encouragement and communicate with your
        partner(s) at the Message Center
 
     STAY MOTIVATED
     *  Share thoughts and ideas at the "For The Long Run" Discussion Board
     *  Chat about topics including Workout Routines, Jogging/Running, Major
        League Baseball, Weight Training, Aerobics, Walking, Healthy Diet,
        College Sports, Recreational Team Sports for Adults, and Football
     *  Or create your own Discussion Board topic
 
     NEW STYLES
     *  Find your favorite Russell Athletic activewear, Major League Baseball
        uniforms and other high quality athletic apparel
     *  Check out the latest styles, find an online retailer, and learn more
        about Russell Athletic at www.russellathletic.com
 
     ABOUT RUSSELL ATHLETIC
     Russell Athletic is a division of Russell Corporation, an international
 consumer products company specializing in activewear, casualwear and athletic
 uniforms.  Its major brands include Russell Athletic, Jerzees and Cross Creek.
 The Company's common stock is listed on the New York Stock Exchange and
 several regional exchanges under the symbol RML.  For more information about
 Russell Athletic, visit www.russellathletic.com .
 
 

SOURCE Russell Athletic
    ATLANTA, April 18 /PRNewswire/ -- Russell Athletic's (NYSE:   RML) new Web
 site, http://www.forthelongrun.com , is the first to introduce the Virtual
 Workout Partner (VWP) program.  Designed for everyday athletes aspiring to
 lead healthy lifestyles, the VWP program helps members find partners with
 similar fitness goals, abilities and interests.  Through the site's e-mail
 system, partners can encourage each other as if they were side-by-side at the
 gym or on the playing field.  The site also offers community discussion
 forums, a gym locator, healthy lifestyle articles written by experts and much
 more.
 
     VIRTUAL WORKOUT PARTNER
     To become a VWP, members create a customized profile based on their
 abilities, fitness goals and favorite activities.  The program generates a
 list of potential partners and users communicate with the partners they want
 through e-mail.
     "The Virtual Workout Partner program is a new and unique way of working
 out with another person, but online," said Trish Martin, vice president of
 marketing for Russell Athletic.  "There are so many benefits from working out
 with someone else.  Our site is designed to help everyday athletes stay
 motivated, give support and encouragement and take responsibility for their
 healthy lifestyle."
     The site is divided into five sections including Gym Locator, Warm Up,
 Build Endurance, Stay Motivated and New Styles.  Members get full access to
 these sections including Russell Athletic's featured article and daily health
 articles written by experts.
 
     GYM LOCATOR
     *  Find the nearest gym through an extensive city/state/zip code or
        workout activity search
     *  Find contact information for over 1,000 gyms in the United States and
        Canada
     *  Get point-to-point driving directions to each gym
 
     WARM UP
     *  Create a Personal Workout Routine
     *  Get workout tips and animated demos on your favorite exercises
     *  Send your workout routine to other friends
 
     BUILD ENDURANCE
     *  Find your Virtual Workout Partner
     *  Share workout tips, give encouragement and communicate with your
        partner(s) at the Message Center
 
     STAY MOTIVATED
     *  Share thoughts and ideas at the "For The Long Run" Discussion Board
     *  Chat about topics including Workout Routines, Jogging/Running, Major
        League Baseball, Weight Training, Aerobics, Walking, Healthy Diet,
        College Sports, Recreational Team Sports for Adults, and Football
     *  Or create your own Discussion Board topic
 
     NEW STYLES
     *  Find your favorite Russell Athletic activewear, Major League Baseball
        uniforms and other high quality athletic apparel
     *  Check out the latest styles, find an online retailer, and learn more
        about Russell Athletic at www.russellathletic.com
 
     ABOUT RUSSELL ATHLETIC
     Russell Athletic is a division of Russell Corporation, an international
 consumer products company specializing in activewear, casualwear and athletic
 uniforms.  Its major brands include Russell Athletic, Jerzees and Cross Creek.
 The Company's common stock is listed on the New York Stock Exchange and
 several regional exchanges under the symbol RML.  For more information about
 Russell Athletic, visit www.russellathletic.com .
 
 SOURCE  Russell Athletic