Russian Regional Shoppers: Pay Cash for Online International Goods Including Lego Toys and Ford Auto Parts

Chicago-based BayRu LLC today announced an agreement with Russian payment aggregator ePaySystem. The agreement allows BayRu's online shoppers to use cash, credit cards, SMS, Western Union, mobile payments, and more at over 500,000 locations throughout Russia and CIS. As a result, shoppers outside of major markets like Moscow and St. Petersburg now have trusted, convenient access to over 400 million goods listed on international sites like eBay and Amazon through Russian shopping site

Mar 15, 2011, 18:44 ET from BayRu LLC

CHICAGO, March 15, 2011 /PRNewswire/ -- Chicago-based BayRu LLC and St. Petersburg-based ePaySystem formally announced a partnership that brings the worlds' goods to Russian online shoppers.  Shoppers outside of Moscow and St. Petersburg now have the ability to use any legal payment method for international shopping and international delivery from US company BayRu LLC.

BayRu LLC has operated in the Russian market since 2007 with offices in both Moscow and St. Petersburg.  BayRu is working to bring this ease of payment to shoppers making purchases from popular international retailers like Gap, Victoria Secret, Lego, Nikon and Kirby to regional shoppers throughout Russia and CIS. BayRu CEO Aaron Block said, "We were the first online store to bring Russians the widest range of international goods including auto parts, collectibles, jewelry, clothing and shoes, toys and even erotic sex toys.  We now offer our customers in Nizhniy Novgorod, Chelyabinsk, Ekaterinburg, Novosibirsk and other regional cities the same convenient purchasing opportunities as their comrades in Moscow and St. Petersburg."

ePaySystem began its payment collection in the online gaming space.  The company is a universal system of online payments, offering clients comprehensive services in the area of electronic commerce. ePaySystem provides an advanced system for collecting payments from more than 30 payment systems. ePaySystem Commercial Director Andrey Mende mentioned, "This partnership with the most trusted international ecommerce brand BayRu is a natural extension of our existing payment services business for clients like, and Innova Systems."

About BayRu:

BayRu is a fast growing service that, for the first time, provides Russians safe, convenient access to a wide variety of international goods.  BayRu brings Russian consumers the world's specialty goods via an "American" shopping experience.  Through its online store, Russian shoppers are able to a) search for, b) place orders for and c) receive shipment of almost all international goods listed on its partner sites including and  BayRu has developed a leadership position in Russia's international e-commerce marketplace through development of award winning customer service, logistics and technology platforms. BayRu was founded in 2007 and is headquartered in Chicago with offices in Moscow and St. Petersburg.


Aaron N. Block



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