Ryka Awards Contract to Frank About Women for Footwear and Sportswear Apparel Promotion

Frank About Women to Develop Creative and Launch Events Leveraging

Spokesperson Kelly Ripa



Feb 07, 2008, 00:00 ET from Frank About Women

    WINSTON-SALEM, N.C., Feb. 7 /PRNewswire/ -- Frank About Women, the
 country's premier marketing-to-women consultancy, has secured marketing
 communications duties for Ryka, a leader in performance fitness products
 for women.
 
     Frank About Women will develop the company's launch campaign
 highlighting Kelly Ripa, the new spokesperson for the brand's footwear and
 sporting apparel. The campaign will include print and online advertising,
 integration into the Ryka Web site experience, in-store collateral and
 launch events.
 
     "The Frank About Women team blew us away with their insights into the
 varying, multi-dimensional worlds of today's women," said Katie Clifford,
 marketing manager for Ryka. "They brought great ideas to the table on ways
 to cultivate relationships with our key consumers and integrate our
 products into their busy lives. Out of all the marketing agencies we spoke
 with about the campaign, they were the only group who undeniably hit the
 mark on all fronts."
 
     Ryka recently announced it has entered a three-year partnership with
 Ripa to serve as Ryka's official spokesperson and to co-design a footwear
 and apparel collection of active and lifestyle products. Frank About Women
 will leverage the partnership as a major part of its campaign to bring to
 life the "race" women live out each day and the real-life moments to which
 all women can relate.
 
     "We couldn't be more pleased to be working with a company that puts
 women first," said Siobhan Olson with Frank About Women. "Our expertise in
 the new female reality, matched with Ryka's passion for women's health and
 well-being, will help us create a campaign that resonates with women who
 demand high-performance products that fit into their everyday realities."
 
     Based in Winston-Salem, N.C., Frank About Women, a division of Mullen,
 has become well known for its ability to help clients avoid women's-focused
 marketing efforts based on stereotypes and, instead, build programs based
 on qualitative research that provides breakthrough insights into the female
 psyche.
 
     About American Sporting Goods
 
     American Sporting Goods (ASG) is a manufacturer of performance athletic
 footwear and apparel based out of Aliso Viejo, Calif. Brands under the ASG
 umbrella include Ryka, Avia, And 1, Nevados, Yukon, NSS, APEX, Turntec and
 Triple Five Soul.
 
     About Frank About Women
 
     Frank About Women, a division of Mullen, is the country's leading
 marketing-to-women communications company, specializing in brand strategy,
 marketing communications and research. Based in Winston-Salem, N.C., the
 organization is comprised of strategists and communications specialists, a
 national alliance of female industry thought-leaders, and an online panel
 of more than 1,000 female consumers. It works with Fortune 500 companies
 across a spectrum of industries including financial services, healthcare
 products and services, retail, food and beverage, consumer products,
 fashion, health & beauty, publishing, home improvement and furnishings, and
 travel and entertainment. Frank About Women is part of the Interpublic
 Group of Companies, one of the world's largest marketing communications
 firms. For more information, visit www.frankaboutwomen.com.
 
     About Mullen
 
     Mullen is a full-service agency and an independent brand within the
 Interpublic Group of Companies. Mullen's client portfolio includes General
 Motors, XM Satellite Radio, Four Seasons Hotels and Resorts, Stride Rite
 Children's Group, Royal Ahold, HSBC, LendingTree, Match.com, Ask.com,
 Gifts.com, T.J. Maxx, Marshalls, Highmark Blue Cross Blue Shield, The
 Stanley Works, Wachovia, Embarq, MassMutual, Panera Bread, La Quinta and
 Orbitz. Headquartered in Wenham, Massachusetts, the agency operates offices
 in Winston-Salem, North Carolina; Detroit, Michigan; and Pittsburgh,
 Pennsylvania. For more on Mullen, visit www.mullen.com.
 
 
 

SOURCE Frank About Women
    WINSTON-SALEM, N.C., Feb. 7 /PRNewswire/ -- Frank About Women, the
 country's premier marketing-to-women consultancy, has secured marketing
 communications duties for Ryka, a leader in performance fitness products
 for women.
 
     Frank About Women will develop the company's launch campaign
 highlighting Kelly Ripa, the new spokesperson for the brand's footwear and
 sporting apparel. The campaign will include print and online advertising,
 integration into the Ryka Web site experience, in-store collateral and
 launch events.
 
     "The Frank About Women team blew us away with their insights into the
 varying, multi-dimensional worlds of today's women," said Katie Clifford,
 marketing manager for Ryka. "They brought great ideas to the table on ways
 to cultivate relationships with our key consumers and integrate our
 products into their busy lives. Out of all the marketing agencies we spoke
 with about the campaign, they were the only group who undeniably hit the
 mark on all fronts."
 
     Ryka recently announced it has entered a three-year partnership with
 Ripa to serve as Ryka's official spokesperson and to co-design a footwear
 and apparel collection of active and lifestyle products. Frank About Women
 will leverage the partnership as a major part of its campaign to bring to
 life the "race" women live out each day and the real-life moments to which
 all women can relate.
 
     "We couldn't be more pleased to be working with a company that puts
 women first," said Siobhan Olson with Frank About Women. "Our expertise in
 the new female reality, matched with Ryka's passion for women's health and
 well-being, will help us create a campaign that resonates with women who
 demand high-performance products that fit into their everyday realities."
 
     Based in Winston-Salem, N.C., Frank About Women, a division of Mullen,
 has become well known for its ability to help clients avoid women's-focused
 marketing efforts based on stereotypes and, instead, build programs based
 on qualitative research that provides breakthrough insights into the female
 psyche.
 
     About American Sporting Goods
 
     American Sporting Goods (ASG) is a manufacturer of performance athletic
 footwear and apparel based out of Aliso Viejo, Calif. Brands under the ASG
 umbrella include Ryka, Avia, And 1, Nevados, Yukon, NSS, APEX, Turntec and
 Triple Five Soul.
 
     About Frank About Women
 
     Frank About Women, a division of Mullen, is the country's leading
 marketing-to-women communications company, specializing in brand strategy,
 marketing communications and research. Based in Winston-Salem, N.C., the
 organization is comprised of strategists and communications specialists, a
 national alliance of female industry thought-leaders, and an online panel
 of more than 1,000 female consumers. It works with Fortune 500 companies
 across a spectrum of industries including financial services, healthcare
 products and services, retail, food and beverage, consumer products,
 fashion, health & beauty, publishing, home improvement and furnishings, and
 travel and entertainment. Frank About Women is part of the Interpublic
 Group of Companies, one of the world's largest marketing communications
 firms. For more information, visit www.frankaboutwomen.com.
 
     About Mullen
 
     Mullen is a full-service agency and an independent brand within the
 Interpublic Group of Companies. Mullen's client portfolio includes General
 Motors, XM Satellite Radio, Four Seasons Hotels and Resorts, Stride Rite
 Children's Group, Royal Ahold, HSBC, LendingTree, Match.com, Ask.com,
 Gifts.com, T.J. Maxx, Marshalls, Highmark Blue Cross Blue Shield, The
 Stanley Works, Wachovia, Embarq, MassMutual, Panera Bread, La Quinta and
 Orbitz. Headquartered in Wenham, Massachusetts, the agency operates offices
 in Winston-Salem, North Carolina; Detroit, Michigan; and Pittsburgh,
 Pennsylvania. For more on Mullen, visit www.mullen.com.
 
 
 SOURCE Frank About Women